YouTube Advertising Rates

YouTube Advertising Rates


Monthly Unique Users

App and Website


About YouTube Advertising Rates

A favourite video streaming platform, Youtube is a go-to for billions around the world and offers various content, allowing people to create their channels to upload videos. Youtube can personalise content based on its algorithms. Being one of the best video-sharing platforms, Youtube Ads can help brands build visibility and offer measurable results that best suit your advertising goals by reaching a wide audience.

Key Insights

Pages per Visit


Pricing Model


Bid Type


App Store Rating





Social Media, Performance Marketing, Top 5 Video Platforms

Top Choice

Youtube- Video Advertising-Option 1
Youtube- Video Advertising-Option 2
Youtube- Video Advertising-Option 3
Youtube- Video Advertising-Option 1


It is a video ad that will be played on youtube and associated youtube partners.

TMA Offer

₹ 0.03 Per Impression

Youtube-Banner Advertising
Youtube-Banner Advertising


These are high impact banner packages with prime placements.

TMA Offer

₹ 5 Per Click



It is a banner ad embedded with video on the top of webpage.

TMA Offer

₹ 25,00,000 Per Day


Connected TV

Connected TV advertising, or CTV advertising, allows brands to reach their audience on smart TVs and OTT devices.

TMA Offer

₹ 0.275 Per Unit

Other Ad Options

Youtube- Discovery Advertising-Option 1
Youtube- Discovery Advertising-Option 2
Youtube- Discovery Advertising-Option 1

TMA Offer

₹ 6 / Per CPC

Reference Not Available
Catalog Sale


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Media Demographics & Analytics

User Reach & Demographics

Users In %

Gender Distribution






Age Distribution

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City Wise Distribution

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State Wise Distribution

In %



Tamil Nadu










YouTube Advertising Cost

Advertising Option

TMA Offer


₹ 0.03 Per Impression


₹ 5 Per Click


₹ 25,00,000 Per Day

Connected TV

₹ 0.275 Per Unit


₹ 6 Per CPC

Catalog Sale


Youtube Advertising

Youtube is one of the top sites (3rd in rank after and according to Alexa Top sites in India. With 265 million as its monthly user base, it has already reached 80% of the internet population in India. Hence, Youtube advertising in India is a very good opportunity for brands to reach their target audience. Get the best rates for advertising on Youtube with The Media Ant.

Click here to download the performance benchmark report.

Types of YouTube Ads

YouTube offers a variety of ad formats to help businesses reach their target audience effectively. Whether you're looking to showcase your brand, drive traffic, or boost conversions, there's a YouTube ad format that fits your goals. Explore the different types of YouTube ads below:

Video Ads

Video ads on YouTube are among the most popular and versatile advertising formats. They can appear before, during, or after a video, as well as in search results and on the YouTube homepage. Video ads can range from short skippable ads to longer, more immersive experiences. These ads allow you to tell your brand's story through compelling visuals and engaging content, making them an excellent choice for building brand awareness and engagement.

Banner Ads

Banner ads on YouTube are displayed prominently on the desktop and tablet homepage. These are static image ads that can include your brand's logo, a call-to-action, and a background image. Banner ads are a great way to create brand visibility and drive traffic to your website. They are designed to capture users' attention and encourage them to click through to learn more about your products or services.

Masthead Ads

Masthead ads, also known as YouTube's "Masthead takeover," are premium ad placements that appear at the top of the YouTube homepage. These ads are highly visible and can have a significant impact on brand awareness. They are typically large, autoplaying video ads that run for a brief duration. Masthead ads offer unparalleled reach and can be an excellent choice for product launches, major promotions, or special events.

Connected TV Ads

Connected TV (CTV) ads allow you to reach viewers on their smart TVs and other streaming devices. With the rise of streaming services, CTV advertising has become an essential part of YouTube's advertising ecosystem. These ads enable you to engage with a more targeted audience while they enjoy their favorite content on the big screen. Whether it's pre-roll ads on YouTube TV or through partnerships with streaming apps, CTV advertising is a powerful way to extend your reach.

Youtube Ads Cost in 2024

The cost of YouTube ads can vary depending on several factors, including your target audience, ad format, bidding strategy, and level of competition for ad placements. However, in general, youtube ads cost varies from $0.01 to $0.30 per view or $0.10 to $3.00 per click.

Here is a more detailed breakdown of YouTube ad costs:
Cost per view (CPV): This is the most common pricing model for YouTube ads. You pay a set amount for every 1,000 views of your ad. The average CPV for YouTube ads is $0.01 to $0.03.
Cost per click (CPC): This pricing model is based on the number of times people click on your ad. The average CPC for YouTube ads is $0.10 to $3.00.
Cost per acquisition (CPA): This pricing model is based on the number of times people complete a desired action, such as signing up for your email list or making a purchase. The average CPA for YouTube ads is $5.00 to $20.00.
Cost per impression (CPM): This pricing model is based on the number of times your ad is displayed. The average CPM for YouTube ads is $8.00 to $40.00.

In addition to these base costs, you may also be charged for other fees, such as setup fees and ad extensions. 

When it comes to advertising on YouTube in 2024, understanding the cost associated with your campaigns is crucial for effective budgeting and achieving your marketing objectives. The cost of YouTube advertising can vary significantly based on several factors. Let's dive into what you need to know about YouTube advertising costs in 2024.

Factors Influencing YouTube Advertising Cost

Ad Format: The type of YouTube ad you choose plays a significant role in cost. In general, skippable video ads and display ads tend to be more cost-effective compared to non-skippable or bumper ads. The complexity and production value of your ad can also affect costs.

Targeting Options: YouTube offers a wide range of targeting options, from demographics and interests to specific keywords and placements. The more specific your targeting, the higher the cost per view (CPV) or cost per click (CPC) may be. However, it can result in more qualified leads.

Bidding Strategy: YouTube ads use a bidding system, where advertisers compete for ad placements. The bidding strategy you choose, such as cost-per-click (CPC) or cost-per-view (CPV), can impact your overall advertising cost.

Ad Placement: The placement of your ad matters. In-stream ads that play before or during videos may have different costs compared to display ads on YouTube search results or homepage.

Ad Duration: The length of your video ad affects costs. Longer ads typically cost more, but they also provide more time to convey your message effectively.

Youtube Advertising Rates

The rates for Youtube ads may vary depending on the ad options, as the type of ad determines the cost that the advertisers have to pay. The section has detailed ad rates for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on Youtube. Youtube ad rates would vary as per the Youtube advertising types, ad position and targeting options. 

To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume.

However, ad rates for Youtube are quite cost effective, and are ideal for brands who want to target the masses. You can get all the information related to Youtube ad rates on the website.

The Media Ant is committed towards getting the most accurate data for its users. Hence, we ensure the Youtube advertising rates are updated on a frequent basis.

Youtube Advertising is one of the most popular Television advertising options, hence it is very important for advertisers to know Youtube Advertising Rates 2024. You can find the updated Youtube Advertising Rates 2024 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Why advertise on Youtube?

Following are some benefits of Youtube Advertising:

  • Youtube has a reach of 225 million users in India and an average user watches about 40 minutes of video on Youtube. Youtube Advertising is a popular option to reach the masses especially non-metro cities which contribute 60% of the users.
  • One of the most important benefits of Youtube Advertising is the opportunity to target your customers by using any of the five filters possible: Topic, Demographics, Keywords, Placements and Category.
  • Youtube Advertising is economic as compared to other video platforms.
  • The advertisers can track the ad performance in real time and make changes whenever required.
  • Deeper connect with the audience through video ads A lot can be expressed through a good video. Now get the power of Television without the spillage of a TV campaign

How does Youtube work?

There are many types of Youtube Ads but at a higher level, Youtube Ads can be divided into Skippable Ads and Non-skippable Ads.

  • Non- Skippable Ads: These are 15-20 sec ads that are played before the videos. This type of Youtube ads is more effective for engagement as these cannot be skipped but are not well received by the audience, for they appear to be forced. Advertisers pay for these ads on a CPM basis.Bumper ads are non-skippable in nature but are only six seconds long. Advertisers pay for these ads on CPM basis. These ads can be used standalone or used to complement bigger non-skippable ads.
  • Skippable Ads: Skippable Ads are also known as True View Ads. These are usually skippable after 5 seconds. This type of Youtube ads can be shown in either of the two ways: In-stream or Discovery Ads. The advertisers have to pay only for the ads if they have been watched for 30 sec or the complete video (for videos lesser than 30 sec).
  • Discovery Youtube Ads: These ads appear in the search results, homepage, and related videos and as video overlays. These videos have no maximum length limit.

Apart from the above mentioned types of Youtube Ads, following are some other Youtube advertising options on Youtube:

  • Display Ads: These are displayed banner ads that appear on the Youtube page just above the suggested Youtube Videos.Overlay type of Youtube ads is mostly in the format of text or banner display ad which runs along the bottom of the video being played.
  • Masthead Video: This is a premium type of Youtube Ad which is charged on a per day basis. The Masthead video is present on the top of the Home Page.

Who should advertise on Youtube?

  1. Brands trying to reach a digital-first audience
  2. Recently launched brands looking to build brand awareness
  3. Brands that are looking to scale their offline advertising activities

A favourite video streaming platform, Youtube is a go-to for billions around the world and offers various content, allowing people to create their channels to upload videos. Youtube can personalise content based on its algorithms. Being one of the best video-sharing platforms, Youtube Ads can help brands build visibility and offer measurable results that best suit your advertising goals by reaching a wide audience.

Past Advertisers

YouTube Advertising Past Advertisers

Past Advertisers

AdvertiserIndustryMedia OptionAvg CTR
CredBFSIDiscovery Ads1.2%
NetflixOTTSkippable video0.8%
BMWAutomobileMasthead Banner1%
ZomatoE-CommerceBanner Ads1%

Facts and Figures

YouTube Advertising Top Cities - Weekly Impressions

Facts and Figures

CityImpressions (In Bn)

Facts and Figures

Gender% of Reach

Facts and Figures

Age% of reach

Targeting Available on Youtube

YouTube Advertising Targeting Available

Targeting Available on Youtube

How do Filters help in targeting the audience? 

  1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.
  2. Language - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.
  3. Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.
  4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. Advertisers also have the option of targeting people who are currently looking for a particular product or have shown an affinity towards an item for a long time. Further, Interest targeting can also include specific channels or specific genres of content.
  5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.
  6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

Execution Process

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Execution Process

Filters AvailableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension6 sec/ 10 sec/ 20 sec
Ad TypeVideo Ad/ Overlay Banner/Masthead Ad

Execution Process

Step 3: Select Start and End Date

Step 4: Upload artwork and make payment

Execution Process

When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Steps for sharing Adwords access with Media Ant

1. Login to your Google Ad words Account.

YouTube Advertising Steps for sharing Adwords access with Media Ant

Steps for sharing Adwords access with Media Ant

2. Copy 10 digit CID and mail it to media ant.

YouTube Advertising Business Manager Access To Agency Step 2

Steps for sharing Adwords access with Media Ant

3. Your Ad words admin will get an email for confirmation.

YouTube Advertising Business Manager Access To Agency Step 3

Advertising On YouTube

Digital PlatformCategoryRanking
FacebookSocial Media1
InstagramSocial Media2
YoutubeSocial Media3
TwitterSocial Media4
LinkedinSocial Media5

Advertising On YouTube

You may also look for Hyperlocal Digital Marketing.

Youtube Advertising Agency

The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best digital advertising agency in India. We help advertisers plan, buy, execute, and monitor their social media campaigns on Youtube ads.

Our in-house performance team ensures that your social media advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns.

As a leading digital ad agency, The Media Ant guarantees the best advertising rate and flawless execution of your campaigns for Youtube advertising. Get the best rates to place your ad on any social media platform of your choice. 

Our best rates for advertising on Youtube ads are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on Youtube India at the Youtube advertising planning tool on The Media Ant.

You can contact us over , Phone, or emails. Contact details are mentioned in the Contact Us section of the website.

FAQs Related to Advertising on YouTube

How to advertise on Youtube?

It’s easy to advertise on Youtube. To run a Youtube video ad campaign, advertisers should have a Google Ads Account. If not, they have to create a Google Ads Account to advertise on Youtube. On logging in to Google Ads, one can select “New Campaign”.

On being prompted to make a selection, they should opt for “Video” as the campaign type to advertise on Youtube as well as define a campaign objective too. Then the system would ask to select the campaign subtype (Youtube video ad type) to advertise on Youtube.

Then you would be asked to select the following: method for reaching the goal, campaign name, Youtube ads cost budget and other targeting parameters like location, language, networks, demographics and advanced options.

The system would also ask where would you want to advertise on Youtube? You can define various targeting strategies like topic or keyword targeting or specific website placement. The next step to advertise on Youtube is to bid for the maximum Youtube ads cost you are ready to pay. The last step is to upload the Youtube link of the video ad and link your Youtube channel with your Google Ads.

Do you find it difficult to advertise on Youtube? Relax and sit back and let The Media Ant advertise on Youtube on your behalf at a minimal charge.

How much does a 30 second youtube ad cost in india?

The average cost of a 30-second YouTube ad in India ranges from INR 8 to INR 4,100 per thousand views or INR 0.008 to INR 0.041 per view.

What is youtube ads cost per view in india?

The cost of YouTube ads per view in India typically ranges from INR 0.82 to INR 2.47. This means that for every 1,000 views of your ad, you will pay between INR 824 and INR 2,500.

However, the actual cost of your ads will depend on several factors, including your target audience, the ad format you choose, your bidding strategy, and the level of competition for ad placements.

How much does 1,000 YouTube ads cost?

The cost of 1,000 YouTube ads varies greatly depending on factors like ad format, targeting, bidding strategy, and competition. It can range from ₹824 to ₹2,500.

How to advertise a product on Youtube?

Youtube is not only the most used video streaming platform but also a prominent search engine platform. As per Statista 2022, a global population of over 2.6 billion people watches Youtube at least once a month. This is a reason big enough to advertise a product on Youtube. In the sections above, we have discussed at length the various steps involved to advertise a product on Youtube.

However, apart from the convenient ways to advertise a product on Youtube like video, banner and masthead ads, let’s have a look at some other ways to advertise a product on Youtube that involves influencer marketing by video content creators.

  •       Sponsored Videos: Brands can collaborate with content creators and get a mention or become a part of the video where the influencer talks about the product. This is one of the best ways to advertise a product on Youtube as it reaches to the loyal audience of the content creators.
  •       Product Placements: Product placements are another effective way to advertise a product on Youtube where the content creator uses the product as a prominent part of the video and ensures that it grabs eyeballs.
  •       Affiliate Marketing: Brands can also share a special offer/discount code to the influencer that they can pass on to their audience. The influencers may or may not earn a commission on every sale. It’s a win-win situation for both and a popular way to advertise a product on Youtube.

How much does it cost to advertise in YouTube?

The cost of advertising on YouTube varies depending on a number of factors, including the target audience, the length of the ad, and the bidding strategy. In general, YouTube ads cost from 0.033 INR per impression.

How do I run YouTube ads?

To run YouTube ads, you will need to create a Google Ads account and set up a campaign. You will then need to choose the type of ad you want to run, set your budget, and target your audience.

What determines my YouTube ad costs?

The following factors will determine your YouTube ad costs:

Target audience: The more specific your target audience, the more you will pay per view.

Length of the ad: Longer ads will cost more per view than shorter ads.

Bidding strategy: You can choose to pay per view or per click. Paying per view will generally cost you more, but it will also ensure that your ad is seen by more people.

How to do YouTube advertising?

  • To do YouTube advertising, you will need to:
  • Create a Google Ads account.
  • Set up a campaign.
  • Choose the type of ad you want to run.
  • Set your budget.
  • Target your audience.
  • Write a compelling ad copy.
  • Create a high-quality ad.
  • Monitor your results and make adjustments as needed.

How much does YouTube charge per ad?

YouTube charges advertisers on a cost-per-view (CPV) basis. This means that you only pay when someone watches your ad for at least 30 seconds or interacts with it in some way. The cost per view will vary depending on a number of factors, including the target audience, the length of the ad, and the bidding strategy.