Hotstar Advertising Cost
About Hotstar Advertising Cost
Hotstar Ads help reach more people and target consumers using online channels at every sales funnel stage. Hotstar Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With 119961732 monthly active users, Hotstar Ads target a large-scale audience using precision retargeting.
Key Insights
Top Choice
Video
Base Rate
₹ 0.091 Per Impression
Banner
Base Rate
₹ 0.054 Per Impression
Connected TV
Base Rate
₹ 0.091 Per Impressions
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Media Demographics & Analytics
Advertisers
Category Wise Case Studies
Brand Wise Case Studies
Third Party Trackers
Top Shows and Movies
Commander Karan Saxena
The Legend of Hanuman S4
Star Wars: The Acolyte
Aranmanai 4 (Tamil)
User Reach & Demographics
Users In %
Gender Distribution
Male
Female
70
30
User
Age Distribution
in %
12-15
1
16-19
26
20-29
37
30-39
16
40-49
10
50+
10
Users
City Wise Distribution
In %
Delhi
11.3
Mumbai
9.7
Hyderabad
6.6
Kolkata
6.5
Bangalore
4.9
Ahmedabad
3.7
Users
State Wise Distribution
in %
Maharashtra
13.6
Telangana
9.9
Tamil Nadu
9.5
Karnataka
6.1
Gujarat
5.3
Kerala
4.1
Users
Income Level Distribution
in %
High
14
Mid
31
Low
55
Users
Language Distribution
in %
Hindi
61
Tamil
13
Telugu
13
Users
Device Distribution
in %
Mobile
95
Web
5
Users
Device Cost
in %
<10K
26
10-20K
51
20K+
23
Users
Cross-App Usage
in %
Online Shoppers
75
E-Walleters
44
Power Users
53
Users
Other Profiling
in %
Paid OTT Apps Audience
90
Music Shows Interest
70
Vehicle Owner
70
Stocks and MFs Investors
70
Cooking Interest
67
Annual Travelers
66
Credit Card Users
63
Graduates/Diploma Holders
40
International Travelers
15
Users
Content Genre
in %
Drama
40
Reality
19
Romance
11
Family
8
Mythology
7
Others
6
Action
5
Horror
4
Users
Average Time Spent
In Minutes
Per Day
55
Users
Other Area Covered
Cities in%
States in%
Pune
4.6
Chandigarh
1.5
Hotstar Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Video | ₹ 0.083 Per Impression |
Banner | ₹ 0.05 Per Impression |
Masthead Banner | ₹ 35,20,000 Per Day |
Connected TV | ₹ 0.083 Per Impressions |
Pause Ads | ₹ 0.11 Per Impression |
Billboard | ₹ 0.05 Per Impression |
JioHotstar Advertising
Everyone's favourite streaming platform, JioHotstar offers various content like TV shows, movies, etc in different languages. Being one of the most popular OTT platforms in India, JioHotstar Ads target a diverse audience. as well as reach sports enthusiasts by advertising during live sports events. JioHotstar Ads can connect with consumers on the go and effectively build visibility delivering high impact.
JioHotstar App is an Indian OTT Platform offering feature-length movies, web series, live-streaming sports and more. JioHotstar Ads target an actively engaged audience watching content on the app for approx. 55 mins. JioHotstar Ads help boost visibility and promote awareness using high-impact marketing tools. JioHotstar Ads will be played alongside curated content, reaching a wide audience.
JioHotstar Advertisement has various media options for different needs like video ads, banners, etc., and offers different pricing models depending on these ad types. Want to Advertise on JioHotstar? Get the best rates for advertising on JioHotstar now!
JioHotstar Advertisement: A Powerful Tool for Brand Visibility
JioHotstar Advertising allows brands to showcase their products and services through pre-roll ads, banner ads, and other ad formats at strategic moments in movies, shows, and live events. With over 300 million+ subscribers, JioHotstar offers a vast platform for building brand recognition and increasing visibility.
Brands can use JioHotstar Ads to improve awareness, boost traffic to their websites, and engage their target audience. The ads appear as video or banner ads, with options to play before or during content, making them more likely to be viewed by the audience. Hotstar Advertising is a powerful and cost-effective way to reach specific market segments in India, providing both brand exposure and meaningful engagement at competitive rates.
JioHotstar Advertising Cost
JioHotstar advertising costs can vary significantly based on the type of ad format chosen. For video ads, the cost is ₹0.083 per impression, making it a cost-effective option for brands aiming to reach a large audience with engaging content. On the higher end, premium placements like the Masthead Banner, which provides maximum visibility on the platform, are priced at ₹35,20,000 per day. This wide range of advertising options allows businesses to tailor their campaigns according to their budget and objectives, ensuring effective audience reach on one of India's leading streaming platforms.
JioHotstar Advertisement Rates
JioHotstar Advertisement Rates can be easily found in the “Top Choice” section of the “JioHotstar Advertising” page, where all digital advertising media options are available for placing your Hotstar App Advertisement. Brands can browse the media options section to select the ad formats that best meet their needs. For discounted rates, visit The Media Ant website, where you can customize your media options as per your requirements.
The Media Ant is dedicated to providing the most accurate and frequently updated data on JioHotstar Advertising Rates. Given the popularity of JioHotstar as a digital advertising platform, it’s essential for advertisers to stay informed about the latest rates. You can find the updated Hotstar Advertising Cost under the “Media Options & Pricing” tab, and for the latest update, check the blue tick beside the rates in the Media Options tab.
JioHotstar Advertising Agency
The Media Ant is a top digital advertising agency in India, with a huge presence in Bangalore, Mumbai, and Delhi. We will help you plan, buy and execute digital advertising campaigns nationwide. As India's top digital advertising agency, The Media Ant will provide you with recent trends in digital advertising and help you figure out the best approach for digital marketing campaigns.
The Media Ant will help you in measuring your JioHotstar ad campaign and will provide you with the best possible rate in digital advertising. Check the best rates to advertise your brand on digital platforms in The Media Ant's digital advertising planning tools.
You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.
FREQUENTLY ASKED QUESTIONS
What is the cost of advertising on JioHotstar?
The ads’ cost on JioHotstar depends on the type of advertisement. The price of video ads amounts to ₹0.083 per impression, establishing a cheap way to connect with a widespread audience. High-impact visibility remains attainable with Masthead Banners at the cost of ₹35,20,000 per day. This capacity for pricing adaptability allows brands to tweak their campaigns to meet unique financial and strategic challenges on one of India's leading streaming services.
Who Advertises on JioHotstar?
Brands who rely on JioHotstar for visibility commonly use it to connect with a large number of audiences. Dominating over 75% of the OTT market share, JioHotstar attracts diverse sectors such as :
Consumer Durables: Enhances brand memory by drawing a large audience with interactive advertisement formats.
Telecom: Well-established firms like Airtel take advantage of JioHotstar’s imaginative advertising skills to build relationships with customers.
E-Commerce: Because JioHotstar’s engagement rates are higher than those on Facebook and YouTube, it serves as a powerful means for e-commerce promotions.
Food and Beverage: Brands including McDonald's, Subway, and Snickers use JioHotstar to reach their audience and experience benefits from its 286.6 million strong reach.
How are Brands Advertising on JioHotstar?
JioHotstar serves as a comprehensive video destination across mobile and web platforms, featuring a vast catalog of TV shows, movies, live sports, and more. This broad spectrum of content accessibility gives advertisers opportunities to carry out focused ad campaigns. The Media Ant offers brands specialized advertising services at reasonable prices in order to enhance their reach.
Who Are the Target Audiences for JioHotstar Advertising?
Age Groups: About 69% of the viewers fall within the 18-34 age group.
Socioeconomic Class: About 85% of the urban viewers are categorized as NCCS AB.
Gender Distribution: Ads on the JioHotstar app reveal a male audience of 80% and a female audience of 20%, while website ads show 60% male and 40% female viewership.
Language and Preferences: About 61% of the audience speaks mainly in Hindi, with 40 percent expressing preference for drama genres.
Why Advertise on JioHotstar?
According to projections, JioHotstar has around 286.6 million users, which makes it a distinct player in the OTT market where it delivers creative advertising solutions at less expensive rates. There is a heavy focus on millennials, with a large part of the audience situated in India's top metro areas. The ads on Hotstar help brands to target this demographic, with the end result of increasing brand awareness and user engagement across a range of different users.
JioHotstar App Ads
JioHotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. JioHotstar App Ads will help companies in building brand recognition and boost visibility across platforms.
You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, Pro Kabaddi, Badminton, etc.
JioHotstar App Ad Agency
Looking for Placing Your JioHotstar Advertising? The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency.
We help advertisers plan, buy, execute, and monitor their JioHotstar Ad Campaigns. Our in-house performance team ensures that your JioHotstar App advertising campaigns are monitored to ensure the best performance.
In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your JioHotstar Ad Campaigns.
Get the best rates to place your ad on any digital platform of your choice
Our best rates for advertising on JioHotstar app are available on our online monitoring dashboard which will help you to monitor the campaign from your phone.
You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email to place your JioHotstar Advertisement. Contact details are mentioned in the Contact Us section of the website.
