Video on JioHotstar

JioHotstar
Popular
Pre-Roll Reference Video Ad
Hotstar - Video Advertising - Lead generation
Hotstar - Video Advertising - Lead generation
Hotstar - Video Advertising 3
Hotstar - Video Advertising - Lead generation
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Used For

Reach

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Ad Type

Video

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Lead Time (in days)

3

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Span

1 day

JioHotstar’s video ad option allows you to run impactful ads ranging from 6 to 60 seconds, with the flexibility to choose between pre-roll (before the content starts) and mid-roll (during the content). These ads can be placed across high-engagement sections like Movies, Non-Fiction shows, and OTT Exclusive Series, ensuring wide visibility. You can run your ads on both the JioHotstar app and website, reaching users across devices. A variety of targeting options—including location, age, interest, and more—are available to help you precisely reach your desired audience. The platform supports two pricing models: CPM (Cost Per 1,000 Impressions) and CPCV (Cost Per Completed View), giving you the flexibility to choose based on reach or performance, depending on your campaign goals and budget.

Rack Rate

₹ 0.192 / Per Impression

party-popper

TMA Offer

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Min Billing

₹ 1,00,000

Min Billing

₹ 1,00,000

Execution Details

Creative Spec: video

Format

.Mp4

ADDITIONAL INSTRUCTIONS

Campaign Guidlines

Click here

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots Not available for programmatic campaigns. However, for direct campaigns, screenshots will be provided. Click here to view the sample report.

First Proof Of Execution(In Days)

1

Proof Of Execution Frequency

At the end of the campaign only

JioHotstar Video Advertising

JioHotstar video advertising is one of the most powerful ways to capture attention and communicate your brand’s story. Platforms like JioHotstar, including YouTube, Hotstar, and others, allow businesses to reach millions with tailored video ads that fit any campaign goal, whether it’s brand awareness, lead generation, or direct sales.

JioHotstar Video Ads Cost 

The cost of video ads on platforms like JioHotstar can vary significantly, depending on factors such as ad format, target audience, and bidding strategies. Here’s a general cost range for JioHotstar video ads in India:

  • Basic Range: Starting at around ₹1 per view, budget-friendly campaigns allow advertisers to reach a broad audience at minimal cost, typically with skippable ads or CPV (Cost Per View) bidding.

  • Mid-Range Campaigns: For more precise targeting and competitive ad formats, costs generally range from ₹10 to ₹100 per 1,000 impressions (CPM). This is ideal for brands looking for stronger engagement with targeted audiences.

  • Premium Range: For highly targeted or exclusive placements, costs can go up to ₹500 or more per 1,000 impressions. This range is suitable for brands aiming for maximum impact with high-quality, non-skippable ads or sponsorship placements.

These cost ranges give advertisers flexibility to choose ad types and budgets based on campaign goals and audience reach.

JioHotstar Video Ads Benefits

Using video ads on JioHotstar delivers multiple benefits that elevate your brand’s presence and engagement. By creating a visual connection with your audience, JioHotstar ads help build brand recognition, foster trust, and boost conversions.

  • Enhanced Audience Reach and Visibility: JioHotstar has a massive, diverse audience, allowing your brand to connect with millions of viewers across various demographics and interests. With widespread reach, video ads on JioHotstar help create awareness quickly and position your brand prominently in the digital space.

  • High Engagement and Retention Rates: Video content is proven to capture and hold audience attention more effectively than static or text ads. By using eye-catching visuals, clear messaging, and an appealing story, JioHotstar video ads increase engagement rates, which leads to higher recall and brand awareness.

  • Advanced Targeting Capabilities: JioHotstar video ads offer precise targeting features, enabling you to reach users based on location, age, interests, behavior, and even viewing habits. These targeting options ensure your ad reaches the most relevant audience, increasing the likelihood of engagement and conversion.

  • Flexible Ad Formats to Suit Campaign Goals: JioHotstar supports various ad formats, including skippable ads, non-skippable ads, bumper ads, and interactive ads, allowing you to select the format that aligns best with your campaign objectives. These options ensure that brands can deliver messages effectively, whether aiming for short-term awareness or long-term engagement.

  • Cost-Efficiency through Targeted Bidding: Video advertising on JioHotstar allows for cost-efficient bidding strategies such as cost-per-view (CPV), cost-per-click (CPC), or cost-per-thousand impressions (CPM). With this flexibility, brands can maximize reach or engagement while optimizing budget allocation.

With these benefits, JioHotstar video ads enable businesses to go beyond mere visibility and drive meaningful engagement, turning viewers into loyal customers. Contact us today to create a customized JioHotstar video advertising strategy that leverages these powerful benefits for your brand.