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Advertising in Big FM - Delhi

Advertising in Big FM - Delhi

Advertising in Big FM - Delhi

4

City Rank

2.2M

Weekly Listenership

About Advertising in Big FM - Delhi

You will get the rate for advertising in Big FM, Delhi in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Big FM, Delhi is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Big FM, Delhi come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Big FM, Delhi varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Big FM, Delhi is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Frequency

92.7

Language

Hindi

Prime Time

07:00-12:00, 17:00-23:00

Top Choice

Popular

Jingle

Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Rack Rate

₹ 160 / Per Ad Length (Sec)


TMA Offer

₹ 90 / Per Ad Length (Sec)

Other Ad Options

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention


TMA Offer

₹ 6,000 / Per Mention

Contest

Rack Rate

₹ 6,000 / Per Contest


TMA Offer

₹ 5,000 / Per Contest

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention


TMA Offer

₹ 1,000 / Per Mention

Roadblock

Rack Rate

₹ 6,00,000 / Per Hour


TMA Offer

₹ 4,75,000 / Per Hour

Studio Shift

Rack Rate

₹ 7,20,000 / Per Show


TMA Offer

₹ 5,98,740 / Per Show

Time Check

Rack Rate

₹ 3,000 / Per Mention


TMA Offer

₹ 1,580 / Per Mention

Content Creation

Rack Rate

₹ 5,000 / Per Jingle Recording


TMA Offer

₹ 4,000 / Per Jingle Recording

Outdoor Broadcasting

On Request

Top RJs

Kamini Khanna
Kamini Khanna

Devotional

6:00 AM - 7:00 AM | Mon -Fri

Nitin
Nitin

Breakfast Show

7:00 AM - 10:00 AM | Mon - Fri

Rani
Rani

Afternoon Show

12:00 PM - 3:00 PM | Mon - Sat

Anirudh
Anirudh

Aniruddh Show

3:00 PM - 5:00 PM | Mon - Fri

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Vicco Group
2
Govt. Of Haryana
3
GHV Advanced Care Pvt. Ltd.
4
Cashgrail Pvt. Ltd.
5
Reliance Retail Ltd.
6
Trehan Group

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

67

33

Listenership Profile

Age Distribution

In %


12-15

8

16-19

4

20-29

29

30-39

24

40-49

17

50+

14

Listenership Profile

NCCS Category Distribution

In %


A1

34

A2

19

A3

16

B1

9

B2

7

C1

7

C2

5

Others

4

Listenership Profile

Mother Tongue

In %


Hindi

79

Punjabi

8

Others

13


About Radio Advertising in Big FM, Delhi

Summary in 60 words

Advertisers can place their ads in Big FM Delhi, a key player in the Hindi music space. Advertisements through Big FM in Delhi lets advertisers reach out to Hindi music listeners. With a significant market share in Delhi, Big FM is one of the top stations to advertise in. RJ Nitin is one of the most popular RJ's in Delhi. Big Heroes and Fitness Tips are the top two show for Big FM Branding in Delhi. Big FM Delhi is the most preferred choice of advertisers from popular categories like Real Estate, FMCG, Automotive and so on.

Rate for advertising in Big FM, Delhi

You will get the rate for advertising in Big FM, Delhi in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Big FM, Delhi is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Big FM, Delhi come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Big FM, Delhi varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Big FM, Delhi is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Big FM, Delhi

Media Agency can play a critical role if you are planning to advertise in Big FM, Delhi. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Big FM, Delhi is right for your brand. The agency uses IRS data to decide the TG and Big FM, Delhi listener profile match. Once you have decided to go ahead with advertising in Big FM, Delhi, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Big FM, Delhi. The last role of the radio ad-buying agency is to ensure that the ad is played on Big FM, Delhi and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Big FM, Delhi provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Big FM, Delhi

Advertising in Big FM, Delhi would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Big FM, Delhi, are:

  • Big FM, Delhi is one of the most popular radio stations in Delhi. Advertising on Big FM, Delhi, would help brands reach out to maximum people in Delhi. 
  • Big FM, Delhi can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Big FM, Delhi is popular for its RJs who are also some of the most trusted influencers of Delhi city. Advertising on Big FM, Delhi would help brands leverage this to build trust among their audience. 
  • Big FM, Delhi is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Big FM, Delhi during morning and evening, advertisers can target working professionals, students, etc. 
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