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Advertising in Radio City - Delhi

Advertising in Radio City - Delhi

Advertising in Radio City - Delhi

4

City Rank

4.4K

Weekly Listenership

About Advertising in Radio City - Delhi

Radio City, Delhi is one of the major Hindi music radio stations in the city. With significant market share in Delhi, Radio City lets advertisers reach out to the majority of listeners in and around the city. RJ Ginnie is one of the most popular RJ's in Delhi. Suno Na Dilli and City Ka Theka are the top two shows for Radio City FM Branding in Delhi. With engaging Intellectual Properties (IP) like Radio City Super Singer, Radio City Freedom Awards, Radio City Gully Premier League, Radio City Musical-e-Azam & Radio City Blue Carpet, the advertisers can reach out to All-SEC 12+ listeners across the nation.

Key Insights

Frequency

91.1

Language

Hindi

Prime Time

0700-1200 ,1700-2300

Male (%)

21.59

Morning R J

RJ Ginnie

Evening R J

RJ Aadi

Top Choice

Premium

Jingle

Rack Rate

₹ 125 / Per Ad Length (Sec)

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 6,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Premium

IPL Property

On Request
It includes Anthem/Promo, Score Update, Predict & Win, Celeb Segment and Expert Post Match Analysis.
Roadblock
Roadblock
Rack Rate
₹ 5,50,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 8,64,000 / Per Show
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Time Check
Rack Rate
₹ 3,000 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Ginnie
Ginnie

Suno Na Dilli

7:00 AM - 11:00 AM | Mon - Sat

Divya
Divya

Maa Behen Ka Show

11:00 AM - 2:00 PM | Mon - Sat

Yuvi
Yuvi

City Da Gabru

2:00 PM - 5:00 PM | Mon - Sat

Aadi
Aadi

City Ka Theka

5:00 PM - 9:00 PM | Mon - Fri

Ayaz
Ayaz

Kal Bhi Aaj Bhi

9:00 PM - 11:00 PM | Mon - Sat

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

Media Demographics & Analytics

Top Advertisers

1
Govt. Of Delhi
2
CARS24
3
Hawelia Group
4
SS Group
5
Swachh Survekshan
6
Freshtohome

User Reach & Demographics


About Radio Advertising in Radio City, Delhi

Summary in 60 words

Radio City, Delhi is one of the major Hindi music radio stations in the city. With significant market share in Delhi, Radio City lets advertisers reach out to the majority of listeners in and around the city. RJ Ginnie is one of the most popular RJ's in Delhi. Suno Na Dilli and City Ka Theka are the top two shows for Radio City FM Branding in Delhi. With engaging Intellectual Properties (IP) like Radio City Super Singer, Radio City Freedom Awards, Radio City Gully Premier League, Radio City Musical-e-Azam & Radio City Blue Carpet, the advertisers can reach out to All-SEC 12+ listeners across the nation.

Rate for advertising in Radio City, Delhi

You will get the rate for advertising in Radio City, Delhi in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio City, Delhi is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio City, Delhi come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio City, Delhi varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio City, Delhi is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio City, Delhi

Media Agency can play a critical role if you are planning to advertise in Radio City, Delhi. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio City, Delhi is right for your brand. The agency uses IRS data to decide the TG and Radio City, Delhi listener profile match. Once you have decided to go ahead with advertising in Radio City, Delhi, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio City, Delhi. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio City, Delhi and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio City, Delhi provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio City, Delhi

Advertising in Radio City, Delhi would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio City, Delhi are:

  • Radio City, Delhi is one of the most popular radio stations in Delhi. Advertising on Radio City, Delhi would help brands reach out to maximum people in Delhi. 
  • Radio City, Delhi can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio City, Delhi is popular for its RJs who are also some of the most trusted influencers of Delhi city. Advertising on Radio City, Delhi would help brands leverage this to build trust among their audience. 
  • Radio City, Delhi is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio City, Delhi during morning and evening, advertisers can target working professionals, students, etc. 
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