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FM Radio Advertising Rate in Chennai

Get Radio Advertising Rate in Chennai for all 8 FM stations that work in the city. FM Ad Rate in Chennai or in any other city varies for different stations. The ad rate for FM channels in Chennai relies on the reach of a station as well as the kind of audience. Ad rates are mostly directly correlated to the popularity of the FM station. The cost of Radio advertising in Chennai will be higher for the more popular stations and lower for stations that are not that popular. Similarly, FM stations that cater to a niche audience might charge a premium to the advertisers. For e.g: FM station playing English music in Chennai might have a lower reach but because it caters to a niche audience, it might charge a premium for advertising on the FM station.

Radio Advertising costs in Chennai will also differ with the type of media option that has been opted for. There are multiple ad formats available to advertise on the FM stations of Chennai. Along with the rate of Jingle advertising in FM stations of Chennai, The Media Ant website also provides rates for other innovative ad types like RJ Mention, Sponsorship tag, Interviews, Studio shift, and other custom ad types.
Prime Time ad rate and Non-Prime Time ad rate for FM stations in Chennai also varies. Prime Time ad rate refers to the rate if you choose to place your ad only during the prime time of 7 am to 12 noon and 5 pm to 10 pm. The time band might vary slightly for few FM stations but broadly these are the accepted prime time and nonprime definition.  

How to place ads in FM stations of Chennai

There are multiple ways to place ads in the FM stations of Chennai. The most conventional method of placing ad in FM stations of Chennai is to contact a radio planning ad agency in Chennai. Once you have contacted the ad agency and shared your requirement, the radio ad agency will share a radio plan, negotiate the rate for placing ads in Chennai FM on your behalf, buy the ad spots and monitor them. The Media Ant is one of the best radio ad agencies in Chennai and can help you plan your FM ad campaign. You can contact us for a custom plan and the best rates for your Radio campaign in Chennai.

How to use The Media Ant website for planning your FM ad campaign in Chennai

The Media Ant also helps you execute your FM campaign online without the requirement of a physical meeting. The ad rates for all FM stations of Chennai are available online. The advertiser is required only to select the Radio station, the number of ads that you would want to place, and upload the jingle. Our Radio advertising planners will also help you in selecting the right number of ad spots based on your budget. We also work with the FM stations to help you get a jingle recorded. So if you are looking to run an FM radio campaign in Chennai while sitting in any part of the world, The Media Ant is the right choice. You can be assured of the best rate for the FM ad campaign in Chennai as our experienced buying team negotiates on your behalf. The rates available and planning assistance is not limited to jingle advertising on FM channels of Chennai. We also share rates and plan for innovative ad types on Chennai FM channels like RJ mentions, sponsorship tags, time checks, interviews, and Radio shifts. 

The Media Ant provides all information on the website required to plan a successful FM ad campaign in Chennai. As the first step, go to the Radio planning tool on The Media Ant website and in the Geography box type “Chennai”. This will then list all FM stations of Chennai. One can use the filter of language to see the right FM station that suits your audience. The FM station list is by default sorted in the order of the number of searches happening. One can sort the list based on City Station Rank, Search Popularity, and Price. The user can also toggle between list view and card view for ease of usage. If you are looking to plan or advertise on more than one FM station of Chennai, the list view is the recommended view. Otherwise, you can use the card view. You can also use the filter of Media option to see the rates and plan for other ad options like RJ mention, Sponsorship tags, etc. One can click on any Radio Station link and get into the Data section to get details like Language, the frequency at which one can listen to them, TMA Ranking, list of RJs, and popular programs. Once you have selected the FM stations of Chennai where you would like to place your ad, you can add them to the cart and request for the special discounted rate. As mentioned earlier, being one of the best FM Radio advertising agency in Chennai gets us special discounted rates for our clients. Once we receive a specific requirement, our agency’s client servicing team works with the media buying team and gets the best rate for placing your ad in the top FM stations of Chennai.

You can also book your ad in Chennai FM channels online by making a payment from your cart. We provide a 100% refund in case the ad spot that you have booked is not available for the given date. Booking the ad online for your FM campaign also ensures that you get the best-discounted rate for your campaign. Any discount is added as a credit to your account which you can either use for your future campaign or refund it back to your campaign. So you can be always assured that you get the best rate for your FM Radio ad campaign in Chennai irrespective of you booking it online or offline.

Demographics of Radio listeners in Chennai

Chennai is the capital of the state of Tamil Nadu and also the fourth largest city. With a population of more than 4 million, Chennai is also one of the fourth largest metropolitan cities in India. Tamil is the most common language and all FM stations in Chennai play Tamil music. Chennai is also one of the most popular tourist destinations in India. It is now projected as a melting pop of cultural festivals. FM Radio listening happens both in cars and at home.

Popular FM stations of Chennai:

1. Radio Mirchi, Chennai
2. Hello FM, Chennai
3. Suryan FM, Chennai
4. Big FM, Chennai
5. Radio City, Chennai
6. Radio Fever, Chennai
7. Radio One, Chennai
8. Chennai Live, Chennai

Ad Types for Chennai FM

Jingle Ads:  These ads are the most popular ad format for FM stations in Chennai. Pre-recorded jingles are played during the ad breaks. The ad length varies from 10 seconds to 60 seconds. Longer than 60-sec jingles can also be played but are rare as ad cost increases proportionately with the ad length. Use this ad format in Chennai if you are looking for a high reach and high-frequency campaign.
Sponsorship Ads: These ad types are more of a reminder and are short 2-3 seconds snippets. Works very well in conjunction with the jingle ads.
RJ Mentions: This is the ad format where an RJ from the FM station of Chennai will talk about your product or service. This ad format is expensive but manages to cut the clutter and is presented as part of the content. It is important to remember than people tune into any FM station in Chennai to listen to both to the music as well as RJs talking. There is high allegiance to popular RJ of FM stations.
Studio Shift: This refers to broadcasting from the clients' location. Used mainly for high impact launches in Chennai, the RJ will set up his or her studio at the advertiser’s premises and broadcast from there. This is a high impact ad type but expensive at the same time.
Interviews: This is another ad format where someone from the brand team is interviewed by the RJ. During the chat, an advertiser can talk about the product.
Road Block: In this format, all ad spots including jingles and RJ mentions are blocked for the given advertiser. During the selected time band, all ads on the given FM station of Chennai will play only ads of a given brand. This is a high impact clutter-free format and used by brands in cluttered categories like real estate to break the clutter

Radio Advertising in other top cities of India

As a leading FM Radio advertising agency in India, we can help you execute your advertising campaign in all major cities of India. Click on the link below to get rates for FM Radio advertising in top cities of India:

FM Radio Advertising Agency in Ahmedabad
FM Radio Advertising Agency in Bangalore
FM Radio Advertising Agency in Jaipur
FM Radio Advertising Agency in Hyderabad
FM Radio Advertising Agency in Delhi NCR
FM Radio Advertising Agency in Kolkata
FM Radio Advertising Agency in Mumbai
FM Radio Advertising Agency in Pune