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About FM Radio Advertising in Chennai

Get ad rates for FM Radio Channels in Chennai. The list of FM Radio channels in Chennai is updated with best advertising rate, reach, popularity, language and frequency at which it operates. You can use our FM Radio Advertising planning tool to select FM Radio stations with best cost per reach and which provides the best impact.

Details of FM Radio Channels in Chennai

Chennai has more than 6 FM Radio channels which are operational. FM Radio Stations in Chennai play Tamil, Hindi and English music. Popular FM stations in Chennai include Suryan FM and Radio Mirchi and Hello FM. Great chunk of radio listenership in Chennai happens during the drive time. However in home listening is also significant and cannot be ruled out while planning to advertise in FM stations of Chennai. Chennai has a well developed public transport system with high travel time. FM listening in Chennai also happens through FM enabled mobile phones.

Advertising rate of FM Radio channels in Chennai

Get best rates for advertising in FM Radio channels in Chennai at The Media Ant. While you get the basic discounted rate when you select the channel list, we negotiate on your behalf for further discounts. Best ad rates for FM Radio in Chennai are shared once we have the knowledge of the volume and campaign dates. Rates are separated as per the timeband. In Chennai ad rates of FM varies as per the prime time and non prime time. You can get rates for both prime time and non prime time at The Media Ant

Advertising options in FM Radio in Chennai

There are multitudes of advertising options in FM channels of Chennai. Ad rates for most popular advertising option jingle ads are the lowest. All innovations including RJ mentions and contests cost more than jingle ads. Ad rates for jingle advertising, RJ mentions, contests and many other innovative methods to advertise in FM channels in Chennai are available online at The Media Ant. These online media options and rates are updated periodically so ensure that an advertiser gets the right budget for planning and advertising.

How to place ad in FM Radio of Chennai

You can place ads in FM Radio channels of Chennai either online at www.TheMediaAnt.com/Radio or offline with a radio advertising agency. Follow these steps while planning your radio advertising campaign:

You can contact us for placing your ad in any or all of the FM Radio stations in Chennai. We guaranty the best ad rate, planning and execution for your Radio advertising campaign.

About The Media Ant – Radio Advertising Agency in Chennai

We are India’s first FM Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency in Chennai we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates.

Help in recording jingle for Radio campaign in Chennai

The Media Ant offers free radio jingle recording for all FM campaigns in Chennai above Rs 30000 value. For FM ad campaigns lower than Rs 30,000 we help you get the jingle recorded at a very nominal fee.

How to measure effectiveness of a FM Radio campaign in Chennai

You can measure the effectiveness of FM campaign in Chennai either by looking at increase in sales or through measuring increase in overall brand awareness.

Ad Slots Details of Radio ads in Chennai

Ad Time

Ad Option

Ad Type

Description

07:00 AM – 11:00 AM

Prime Time

Morning Drive

It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.

11:00 AM – 05:00 PM

Non Prime Time

Midday

The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.

05:00 PM – 10:00 PM

Prime Time

Evening Drive

Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.

07:00 AM – 11:00 AM, 11:00 AM – 05:00 PM, 05:00 PM – 10:00 PM

 

Mixed Time or RODP

 

All Day

The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.

 

Quick tips on placing ads in Radio FM Channels of Chennai

Advertisers in generally run their advertisements in clusters or sets, scattered throughout the broadcasting hour. The first or second commercial to air during a commercial break has higher recall than those airing later in the set. Listenership of FM Radio in Chennai comes down during the weekend as fewer people are driving to offices. The prime time also shifts from early morning to little later. Use this knowledge to replan your weekend only FM Radio campaign in Chennai.

About FM Advertising in Chennai

Chennai is the capital city of Tamilnadu and the largest town by population in Tamilnadu. With a well developed port, Chennai is also a commercial hub. Majority of the population speaks Tamil. Tamilnadu also has a well developed music and entertainment industry and hence listening to FM channels playing local music is the largest chunk of overall radio listenership. Chennai also has a well developed IT industry and manufacturing sector. Manufacturing has brought to Chennai a segment of population that has stayed or is from outside of India. This segment listens to English music on FM channels. Advertising in English FM channel in Chennai can be used to reach out to this populace. Similarly IT segment has brought in people from other parts of country which listens to Hindi music. Recent launch of Hindi channel in Chennai is an endorsement of that trend. You can advertise in Hindi FM stations of Chennai to reach out to the migrant population.

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