Radio Mirchi 98.3, Hyderabad is one of the top radio stations in the city with the highest listenership that caters to Hindi and Telugu music listeners. With a significant market share in Hyderabad, Radio Mirchi 98.3 is one of the top stations to advertise in. RJ Swathi is one of the most popular RJ's in Hyderabad. Chill Maaro and Hi Hyderabad are the top two shows for Radio Mirchi 98.3 Branding in Hyderabad. Placing creative ads in Radio Mirchi 98.3 gives your brand comprehensive and efficient coverage across Hyderabad to deliver a high level of cost-effective response.

• Weekly number of listeners on Radio Mirchi 98.3, Hyderabad, as per IRS March 2021 is 9,07,000

IRS Data for Radio Stations in Hyderabad as per 2020-21report

Top RJs and Shows

Show Details

Not Avaliable

Top 10 Radio Advertisers in Hyderabad in Jan-March 2022

Link to a show aired on Radio Mirchi, Hyderabad

• ​Creative Format: MP3

Word Limit Based On Jingle Duration

Steps in Execution

Rate for advertising in Radio Mirchi, Hyderabad

You will get the rate for advertising in Radio Mirchi, Hyderabad in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Hyderabad is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Hyderabad comes to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Hyderabad varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time on the Radio is from 7 AM to 12 PM & 5 PM - 11 PM. Rates for Prime Time in Radio Mirchi, Hyderabad is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Mirchi, Hyderabad

Media Agency can play a critical role if you are planning to advertise in Radio Mirchi, Hyderabad. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Mirchi, Hyderabad is right for your brand. The agency uses IRS data to decide the TG and Radio Mirchi, Hyderabad listener profile match. Once you have decided to go ahead with advertising in Radio Mirchi, Hyderabad, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Mirchi, Hyderabad. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Mirchi, Hyderabad, and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Mirchi, Hyderabad provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Mirchi 98.3, Hyderabad

Advertising in Radio Mirchi 98.3, Hyderabad would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Mirchi 98.3, Hyderabad, are:

• Radio Mirchi 98.3, Hyderabad is one of the most popular radio stations in Hyderabad. Advertising on Radio Mirchi 98.3, Hyderabad would help brands reach out to maximum people in Hyderabad. 
• Radio Mirchi 98.3, Hyderabad can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
• Radio Mirchi 98.3, Hyderabad is popular for its RJs who are also some of the most trusted influencers of Hyderabad city. Advertising on Radio Mirchi 98.3, Hyderabad would help brands leverage this to build trust among their audience. 
• Radio Mirchi 98.3, Hyderabad is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Mirchi 98.3, Hyderabad during morning and evening, advertisers can target working professionals, students, etc. 

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

• Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
• RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
• Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
• Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show

Radio Mirchi Hyderabad Advertising Rates 2022