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Advertising in Radio Mirchi - Hyderabad

Advertising in Radio Mirchi - Hyderabad

Advertising in Radio Mirchi - Hyderabad

98.3

Frequency

Telugu,Hindi

Language

About Advertising in Radio Mirchi - Hyderabad

Radio Mirchi 98.3, Hyderabad is one of the top radio stations in the city with the highest listenership that caters to Hindi and Telugu music listeners. With a significant market share in Hyderabad, Radio Mirchi 98.3 is one of the top stations to advertise in. RJ Swathi is one of the most popular RJ's in Hyderabad. Chill Maaro and Hi Hyderabad are the top two shows for Radio Mirchi 98.3 Branding in Hyderabad. Placing creative ads in Radio Mirchi 98.3 gives your brand comprehensive and efficient coverage across Hyderabad to deliver a high level of cost-effective response.

Key Insights

Top Choice

Popular

Jingle

Rack Rate

₹ 78 / Per Second / Per Second/Day / Per Day

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 6:45am - 13pm & 4pm - 11:15pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 6,000 / Per Mention

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 5,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 1,500 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 3,50,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 5,61,600 / Per Show
TMA Offer
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Time Check
Rack Rate
₹ 3,000 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

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Media in 60 words

Radio Mirchi 98.3, Hyderabad is one of the top radio stations in the city with the highest listenership that caters to Hindi and Telugu music listeners. With a significant market share in Hyderabad, Radio Mirchi 98.3 is one of the top stations to advertise in. RJ Swathi is one of the most popular RJ's in Hyderabad. Chill Maaro and Hi Hyderabad are the top two shows for Radio Mirchi 98.3 Branding in Hyderabad. Placing creative ads in Radio Mirchi 98.3 gives your brand comprehensive and efficient coverage across Hyderabad to deliver a high level of cost-effective response.

Reach

  • Weekly number of listeners on Radio Mirchi 98.3, Hyderabad, as per IRS March 2021 is 9,07,000

IRS Data for Radio Stations in Hyderabad as per 2020-21report

IRS Data for Radio Stations in Hyderabad as per 2020-21report
Radio StationListenership
Mirchi907000
Red / Suryan761000
Big FM578000
Radio City512000
Fever 298000
M 95325000
Magic 109000

Other Media Facts

Top RJs and Shows



Radio Mirchi Hyderabad Advertising Top RJs and Shows
Show Details

Programme NameRJsTimings
DevaragamRJ Bharathi5 AM - 7 AM, Mon - Sun
Hi HyderabadRJ Hemanth7 AM - 11 AM, Mon - Sat
Chill MaaroRJ Swathi11 AM - 2 PM, Mon - Sat
Band BhajaRJ Bhargavi5 PM - 9 PM, Mon - Sat

Performance Data

Not Avaliable

Past Advertisers

AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Top 10 Radio Advertisers in Hyderabad in Jan-March 2022


Sr.noAdvertiser
1Spinny
2Value Drive Technology
3Om Sree
4CARS24
5Spinny
6Kamla Pasand Pan Masala
7CREDAI
8Swiss County
9Oriana
10LIC Housing Finance - Home Loan

View Media Live

Artwork Related

  • ​Creative Format: MP3

Word Limit Based On Jingle Duration

Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words

Jingles Of Past Execution

Click here to check the past campaigns

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved

Proof of Execution

  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 

Other Information

Rate for advertising in Radio Mirchi, Hyderabad

You will get the rate for advertising in Radio Mirchi, Hyderabad in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Hyderabad is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Hyderabad comes to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Hyderabad varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time on the Radio is from 7 AM to 12 PM & 5 PM - 11 PM. Rates for Prime Time in Radio Mirchi, Hyderabad is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Mirchi, Hyderabad

Media Agency can play a critical role if you are planning to advertise in Radio Mirchi, Hyderabad. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Mirchi, Hyderabad is right for your brand. The agency uses IRS data to decide the TG and Radio Mirchi, Hyderabad listener profile match. Once you have decided to go ahead with advertising in Radio Mirchi, Hyderabad, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Mirchi, Hyderabad. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Mirchi, Hyderabad, and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Mirchi, Hyderabad provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Mirchi 98.3, Hyderabad

Advertising in Radio Mirchi 98.3, Hyderabad would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Mirchi 98.3, Hyderabad, are:

  • Radio Mirchi 98.3, Hyderabad is one of the most popular radio stations in Hyderabad. Advertising on Radio Mirchi 98.3, Hyderabad would help brands reach out to maximum people in Hyderabad. 
  • Radio Mirchi 98.3, Hyderabad can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Mirchi 98.3, Hyderabad is popular for its RJs who are also some of the most trusted influencers of Hyderabad city. Advertising on Radio Mirchi 98.3, Hyderabad would help brands leverage this to build trust among their audience. 
  • Radio Mirchi 98.3, Hyderabad is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Mirchi 98.3, Hyderabad during morning and evening, advertisers can target working professionals, students, etc. 
How Does Radio Advertising Work?

There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works?
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate
Event Details

To know more about special events/concerts on Radio Mirchi 98.3, Hyderabad, click here

Who Should Advertise on Radio Mirchi 98.3, Hyderabad?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes

Execution Details Related to Advertising in Radio Mirchi 98.3, Hyderabad

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Radio Mirchi Hyderabad Advertising Rates 2022


The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Radio Mirchi Hyderabad Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Radio Mirchi Hyderabad Advertising Rates 2022. You can find the updated Radio Mirchi Hyderabad Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

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