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Advertising in Red FM - Pune

Advertising in Red FM - Pune

Advertising in Red FM - Pune

93.5

Frequency

Hindi

Language

About Advertising in Red FM - Pune

Red FM, Pune is one of the radio stations of the Red FM network owned by Sun Group. Red FM, Pune plays Hindi & Bollywood songs. By advertising on Red FM, Pune, brands can reach out to the Hindi music listeners of the city. The station is known for its popular shows like Morning No.1 and MH935. Clients from categories like Real Estate, Automotive, Hospitality, Education, etc often advertise through Red FM to reach out to their target audience in and around the city.

Key Insights

Top Choice

Premium

Jingle

Rack Rate

₹ 58 / Per Ad Length (Sec)

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 6,000 / Per Mention

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 18,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 1,000 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 2,60,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 7,00,000 / Per Show
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Time Check
Rack Rate
₹ 1,200 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Special Property
Rack Rate
₹ 3,45,000 / Per Month
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Outdoor Broadcasting
On Request

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Media in 60 words

Red FM, Pune is one of the radio stations of the Red FM network owned by Sun Group. Red FM, Pune plays Hindi & Bollywood songs. By advertising on Red FM, Pune, brands can reach out to the Hindi music listeners of the city. The station is known for its popular shows like Morning No.1 and MH935. Clients from categories like Real Estate, Automotive, Hospitality, Education, etc often advertise through Red FM to reach out to their target audience in and around the city.

Reach

  • Weekly number of listeners on Red FM in Pune as per IRS March 2021 is 9,89,000

IRS Data for Radio Stations in Pune as per 2020-21 report

Radio StationPune
Mirchi1469000
Red / Suryan989000
Big FM363000
Radio City1017000
One554000
ML / KooL471000

Other Media Facts

Top RJs and Shows

Red FM Pune Advertising Top RJ List

Show Details

Programme NameRJsTimings
Morning No.1Rj Kabir & Rj Mandee7 AM - 11 AM, Mon - Fri
Lights, Camera, ActionRj Shruti11 AM - 2 PM, Mon - Sat
Red FM Ka BachelorRj Akki2 PM - 5 PM, Mon - Sat
MH 935RJ Ajay5 PM - 9 PM, Mon - Fri

Performance Data

Not Avaliable

Past Advertisers

AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Top 11 Radio Advertisers in Pune in Jan-March 2022

Sr.noAdvertiser
1NB Bhondve
2Pavitra Soni Jewellers
3Laxmi Spaceon LLP
4Vinaya Foods
5Maha Trade Market
6LIC Housing Finance - Home Loan
7JioMart - Special Offer
8Amanora Ascent Towers
9Maruti Suzuki ARENA - Special Offer
10City & Industrial Development Corporation (CIDCO) - Covid Warriors & Uniformed
11Personnel Lottery

View Media Live

Artwork Related

  • ​Creative Format: MP3

Word Limit Based On Jingle Duration

Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words

Jingles Of Past Execution

Click here to check the past campaigns

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved


Proof of Execution

  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month

Other Information

Rate for advertising in Red FM, Pune

You will get the rate for advertising in Red FM, Pune in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Red FM, Pune is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Red FM, Pune come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Red FM, Pune varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Red FM, Pune is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Red FM, Pune

Media Agency can play a critical role if you are planning to advertise in Red FM, Pune. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Red FM, Pune is right for your brand. The agency uses IRS data to decide the TG and Red FM, Pune listener profile match. Once you have decided to go ahead with advertising in Red FM, Pune, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Red FM, Pune. The last role of the radio ad-buying agency is to ensure that the ad is played on Red FM, Pune, and provide the advertiser with the number of people who listen to your ad. The Media Ant is an authorized agency for ad planning and buying on Red FM, Pune provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Red FM, Pune

Advertising in Red FM, Pune would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Red FM, Pune, are:

  • Red FM, Pune is one of the most popular radio stations in Pune. Advertising on Red FM, Pune would help brands reach out to maximum people in Pune. 
  • Red FM, Pune can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Red FM, Pune is popular for its RJs who are also some of the most trusted influencers of Pune city. Advertising on Red FM, Pune would help brands leverage this to build trust among their audience. 
  • Red FM, Pune is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Red FM, Pune during morning and evening, advertisers can target working professionals, students, etc. 

How Does Radio Advertising Work?

There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show

How Pricing Works

Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected, and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate
Event Details

To know more about special events/concerts on Red FM, Pune, click here

Who Should Advertise on Red FM, Pune?

S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Red FM Pune Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Red FM Pune Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Red FM Pune Advertising Rates 2022. You can find the updated Red FM Pune Advertising Rates 2022 under the tab “Media Options & Pricing” To know the last updated date for Red FM Pune Media Kit 2022, please check the blue tick beside the Red FM Pune Advertising Rates under the Media Options tab.

Media Kit
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