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Advertising in Red FM - Pune
93.5
Frequency
Hindi
Language
About Advertising in Red FM - Pune
Red FM, Pune is one of the radio stations of the Red FM network owned by Sun Group. Red FM, Pune plays Hindi & Bollywood songs. By advertising on Red FM, Pune, brands can reach out to the Hindi music listeners of the city. The station is known for its popular shows like Morning No.1 and MH935. Clients from categories like Real Estate, Automotive, Hospitality, Education, etc often advertise through Red FM to reach out to their target audience in and around the city.
Top Choice
Jingle
Rack Rate
₹ 58 / Per Ad Length (Sec)
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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
RJ Mentions
Rack Rate
₹ 6,000 / Per Mention
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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Contest
Rack Rate
₹ 18,000 / Per Contest
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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Sponsorship Tags
Rack Rate
₹ 1,000 / Per Mention
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It is a promotion form that involves attaching the name of the brand to any specific program or song.
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Media in 60 words
Red FM, Pune is one of the radio stations of the Red FM network owned by Sun Group. Red FM, Pune plays Hindi & Bollywood songs. By advertising on Red FM, Pune, brands can reach out to the Hindi music listeners of the city. The station is known for its popular shows like Morning No.1 and MH935. Clients from categories like Real Estate, Automotive, Hospitality, Education, etc often advertise through Red FM to reach out to their target audience in and around the city.
Reach
- Weekly number of listeners on Red FM in Pune as per IRS March 2021 is 9,89,000
IRS Data for Radio Stations in Pune as per 2020-21 report
| Radio Station | Pune |
| Mirchi | 1469000 |
| Red / Suryan | 989000 |
| Big FM | 363000 |
| Radio City | 1017000 |
| One | 554000 |
| ML / KooL | 471000 |
Other Media Facts
Top RJs and Shows
Show Details
| Programme Name | RJs | Timings |
| Morning No.1 | Rj Kabir & Rj Mandee | 7 AM - 11 AM, Mon - Fri |
| Lights, Camera, Action | Rj Shruti | 11 AM - 2 PM, Mon - Sat |
| Red FM Ka Bachelor | Rj Akki | 2 PM - 5 PM, Mon - Sat |
| MH 935 | RJ Ajay | 5 PM - 9 PM, Mon - Fri |
Performance Data
Not Avaliable
Past Advertisers
| Advertiser | Category |
| M-Fine, Practo, Heler | Heath & Fitness/Wellness |
| Sony, Philips, Samsung | Consumer Durables |
| Suzuki, TVS, BMW | Automobile |
| Carl Zeiss, Asics, Chumbak, Toys R Us | Retail |
| Fisdom, IIFL, HDFC | Financial Services |
| Google, TCL, Luxoft, MPhasis | Information Technology |
| QTrove, Uber, Dunzo | E-Commerce |
| Akash Institute, Chinmaya University, Jigsaw | Education |
Top 11 Radio Advertisers in Pune in Jan-March 2022
| Sr.no | Advertiser |
| 1 | NB Bhondve |
| 2 | Pavitra Soni Jewellers |
| 3 | Laxmi Spaceon LLP |
| 4 | Vinaya Foods |
| 5 | Maha Trade Market |
| 6 | LIC Housing Finance - Home Loan |
| 7 | JioMart - Special Offer |
| 8 | Amanora Ascent Towers |
| 9 | Maruti Suzuki ARENA - Special Offer |
| 10 | City & Industrial Development Corporation (CIDCO) - Covid Warriors & Uniformed |
| 11 | Personnel Lottery |
View Media Live
Artwork Related
- Creative Format: MP3
Word Limit Based On Jingle Duration
| Jingle Duration | Word Limit |
| 10 seconds | 15 - 20 words |
| 15 seconds | 20 - 25 words |
| 20 seconds | 25 - 35 words |
| 30 seconds | 40 - 45 words |
| 40 seconds | 50 - 55 words |
| 50 seconds | 65 - 70 words |
Jingles Of Past Execution
Click here to check the past campaigns
Execution Details
Steps in Execution
- Add the media to the bag by clicking "Add to Plan"
- In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
- In the Dashboard select dates and click "Submit for Approval"
- Once approved upload the artwork and make the payment
Proof of Execution
- Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
- Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month
Other Information
Rate for advertising in Red FM, Pune
You will get the rate for advertising in Red FM, Pune in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Red FM, Pune is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Red FM, Pune come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Red FM, Pune varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Red FM, Pune is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.
How to select the right agency for advertising in Red FM, Pune
Media Agency can play a critical role if you are planning to advertise in Red FM, Pune. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Red FM, Pune is right for your brand. The agency uses IRS data to decide the TG and Red FM, Pune listener profile match. Once you have decided to go ahead with advertising in Red FM, Pune, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Red FM, Pune. The last role of the radio ad-buying agency is to ensure that the ad is played on Red FM, Pune, and provide the advertiser with the number of people who listen to your ad. The Media Ant is an authorized agency for ad planning and buying on Red FM, Pune provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Why Advertise in Red FM, Pune
Advertising in Red FM, Pune would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Red FM, Pune, are:
- Red FM, Pune is one of the most popular radio stations in Pune. Advertising on Red FM, Pune would help brands reach out to maximum people in Pune.
- Red FM, Pune can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience.
- Red FM, Pune is popular for its RJs who are also some of the most trusted influencers of Pune city. Advertising on Red FM, Pune would help brands leverage this to build trust among their audience.
- Red FM, Pune is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Red FM, Pune during morning and evening, advertisers can target working professionals, students, etc.
How Does Radio Advertising Work?
Factor 1: Selection of Channel/Station
Factor 2: Ad-option
i) Target Audience
ii) Language
iii) Show/Station Popularity
iv) Content & the genre of music played by the station
- Jingle: this is the most popular media option for radio advertising. It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
- RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
- Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
- Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works
| Ad Time | Ad Option | Ad Type | Description |
| 07:00 AM - 12:00 PM | Prime Time | Morning Drive | It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high |
| 12:00 PM - 05:00 PM | Non Prime Time | Midday | The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part |
| 05:00 PM - 11:00 PM | Prime Time | Evening Drive | Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive |
| 07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PM | Mixed Time or RODP | All Day | The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate |
Event Details
To know more about special events/concerts on Red FM, Pune, click here
Who Should Advertise on Red FM, Pune?
| S. No. | Factors | Applicability |
| 1) | Reach | Yes |
| 2) | Frequency | Yes |
| 3) | National Reach | No |
| 4) | City Reach | Yes |
| 5) | Hyperlocal Reach | No |
| 6) | Short Term Performance | Yes |
| 7) | Long Term Brand Building | Yes |
| 8) | Low Budget | Yes |
| 9) | Premium Audience | Yes |
Execution steps/Execution Process Flow
Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant
Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 3: Submit the artwork and make the payment
Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live
Red FM Pune Advertising Rates 2022
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Red FM Pune Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Red FM Pune Advertising Rates 2022. You can find the updated Red FM Pune Advertising Rates 2022 under the tab “Media Options & Pricing” To know the last updated date for Red FM Pune Media Kit 2022, please check the blue tick beside the Red FM Pune Advertising Rates under the Media Options tab.
