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Advertising in Radio Mirchi - Pune

Advertising in Radio Mirchi - Pune

Advertising in Radio Mirchi - Pune

1

City Rank

1.6M

Weekly Listenership

About Advertising in Radio Mirchi - Pune

Advertisers can place their ads in Radio Mirchi Pune, a key player in the Hindi music space. Advertisements through Radio Mirchi in Pune lets advertisers reach out to Hindi music listeners. With significant market share in Pune, Radio Mirchi is one of the top stations to advertise in. Chenderi Nights and HI Pune the top two show for Radio Mirchi Branding in Pune. Apart from regular advertising options like Jingle ads, the station provides other interactive ways as well like On Ground branding and so on

Key Insights

Frequency

98.3

Language

Hindi

Prime Time

0700-1200, 1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 60 / Per Second / Per Second/Day / Per Day

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 6:45am - 13pm & 4pm - 11:15pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 6,000 / Per Mention

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 22,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 1,200 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 2,90,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 5,89,000 / Per Show
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Time Check
Rack Rate
₹ 1,800 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Rahul
Rahul

Kalti Katta

5:00 PM - 9:00 PM | Mon - Sat

Sayema
Sayema

Purani Jeans

9:00 PM - 12:00 PM | Mon - Fri

Smita
Smita

Chenderi Nights

9:00 PM - 12:00 PM | Mon - Fri

Ira
Ira

Hi Pune

7:00 AM - 11:00 AM | Mon - Sat

Sumit
Sumit

Meethi Mirchi

11:00 AM - 2:00 PM | Mon - Sat

Suren
Suren

Mirchi Top 20

7:00 PM - 9:00 PM | Sat - Sun

Confused?
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The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Sharpskill Infra Developers Pvt. Ltd.
2
Reliance Retail Ltd.
3
OnePlus Technology (Shenzhen) Co., Ltd.
4
GOQii Technologies Pvt. Ltd.
5
City Corporation Ltd.
6
Maruti Suzuki India Ltd.

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

57

43

Listenership Profile

Age Distribution

In %


12-15

8

16-19

10

20-29

35

30-39

41

40-49

13

50+

11

Listenership Profile

NCCS Category Distribution

In %


A1

14

A2

16

A3

19

B1

16

B2

11

C1

12

C2

6

Others

6

Listenership Profile

Mother Tongue

In %


Hindi

12

Marathi

76

Others

12


About Radio Advertising in Radio Mirchi, Pune

Summary in 60 words

Advertisers can place their ads in Radio Mirchi Pune, a key player in the Hindi music space. Advertisements through Radio Mirchi in Pune lets advertisers reach out to Hindi music listeners. With significant market share in Pune, Radio Mirchi is one of the top stations to advertise in. Chenderi Nights and HI Pune the top two show for Radio Mirchi Branding in Pune. Apart from regular advertising options like Jingle ads, the station provides other interactive ways as well like On Ground branding and so on

Rate for advertising in Radio Mirchi, Pune

You will get the rate for advertising in Radio Mirchi, Pune in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Pune is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Pune come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Pune varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Mirchi, Pune is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Mirchi, Pune

Media Agency can play a critical role if you are planning to advertise in Radio Mirchi, Pune. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Mirchi, Pune is right for your brand. The agency uses IRS data to decide the TG and Radio Mirchi, Pune listener profile match. Once you have decided to go ahead with advertising in Radio Mirchi, Pune, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Mirchi, Pune. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Mirchi, Pune and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Mirchi, Pune provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Mirchi, Pune

Advertising in Radio Mirchi, Pune would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Mirchi, Pune, are:

  • Radio Mirchi, Pune is one of the most popular radio stations in Pune. Advertising on Radio Mirchi, Pune would help brands reach out to maximum people in Pune. 
  • Radio Mirchi, Pune can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Mirchi, Pune is popular for its RJs who are also some of the most trusted influencers of Pune city. Advertising on Radio Mirchi, Pune would help brands leverage this to build trust among their audience. 
  • Radio Mirchi, Pune is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Mirchi, Pune during morning and evening, advertisers can target working professionals, students, etc. 
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