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Advertising in Radio City - Pune

Advertising in Radio City - Pune

Advertising in Radio City - Pune

2

City Rank

1.1M

Weekly Listenership

About Advertising in Radio City - Pune

You will get the rate for advertising in Radio City, Pune in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio City, Pune is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio City, Pune come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio City, Pune varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio City, Pune is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Frequency

91.1

Language

Hindi

Prime Time

0700-1200 ,1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 22 / Per Ad Length (Sec)

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Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 6,000 / Per Mention

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RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 5,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 1,200 / Per Mention

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A promotion medium that involves linking the name of the brand to any specific program or song.

Other Ad Options

Roadblock
Rack Rate
₹ 1,50,000 / Per Hour
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Studio Shift
Rack Rate
₹ 5,63,000 / Per Show
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Time Check
Rack Rate
₹ 1,200 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Kedar Joshi
Kedar Joshi

Kedar Joshi

7:00 AM - 11:00 AM | Mon - Sat

Apurva
Apurva

Filmy Chhokri Apurva

11:00 AM - 2:00 PM | Mon - Sat

Bandya
Bandya

Bandya

2:00 PM - 5:00 PM | Mon - Sat

Shonali
Shonali

Sho Sho Shonali

5:00 PM - 9:00 PM | Mon - Sat

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Maruti Suzuki India Ltd.
2
Chandukaka Saraf & Sons Pvt. Ltd.
3
City Corporation Ltd.
4
GOQii Technologies Pvt. Ltd.
5
Ratanlal C. Bafna Jewellers
6
B. U. Bhandari Automotive Pvt. Ltd.

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

56

44

Listenership Profile

Age Distribution

In %


12-15

9

16-19

10

20-29

36

30-39

22

40-49

12

50+

10

Listenership Profile

NCCS Category Distribution

In %


A1

15

A2

16

A3

19

B1

15

B2

10

C1

12

C2

7

Others

6

Listenership Profile

Mother Tongue

In %


Hindi

12

Marathi

78

Others

10


About Radio Advertising in Radio City, Pune

Summary in 60 words

Advertisers can place their ads in Radio City Pune, a key player in the Hindi music space. Advertisements through Radio City FM in Pune lets advertisers reach out to Hindi music listeners. With significant market share in Pune, Radio City is one of the top stations to advertise in. Shonali and Bandya the top two show for Radio City FM Branding in Pune. With engaging Intellectual Properties (IP) like Radio City Super Singer, Radio City Freedom Awards, Radio City Gully Premier League, Radio City Musical-e-Azam & Radio City Blue Carpet, the advertisers can reach out to listeners across the nation.

Rate for advertising in Radio City, Pune

You will get the rate for advertising in Radio City, Pune in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio City, Pune is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio City, Pune come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio City, Pune varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio City, Pune is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio City, Pune

Media Agency can play a critical role if you are planning to advertise in Radio City, Pune. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio City, Pune is right for your brand. The agency uses IRS data to decide the TG and Radio City, Pune listener profile match. Once you have decided to go ahead with advertising in Radio City, Pune, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio City, Pune. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio City, Pune and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio City, Pune provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio City, Pune

Advertising in Radio City, Pune would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio City, Pune, are:

  • Radio City, Pune is one of the most popular radio stations in Pune. Advertising on Radio City, Pune would help brands reach out to maximum people in Pune. 
  • Radio City, Pune can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio City, Pune is popular for its RJs who are also some of the most trusted influencers of Pune city. Advertising on Radio City, Pune would help brands leverage this to build trust among their audience. 
  • Radio City, Pune is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio City, Pune during morning and evening, advertisers can target working professionals, students, etc. 
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