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Advertising in Big FM - Chennai

Advertising in Big FM - Chennai

Advertising in Big FM - Chennai

5

City Rank

601K

Weekly Listenership

About Advertising in Big FM - Chennai

You will get the rate for advertising in Big FM, Chennai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Big FM, Chennai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Big FM, Chennai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Big FM, Chennai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Big FM, Chennai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Frequency

92.7

Language

Tamil

Prime Time

0700-1200, 1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 58 / Per Ad Length (Sec)

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Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Other Ad Options

RJ Mentions
Rack Rate
₹ 8,000 / Per Mention
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Contest
Rack Rate
₹ 6,000 / Per Contest
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Sponsorship Tags
Rack Rate
₹ 2,400 / Per Mention
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Roadblock
Rack Rate
₹ 2,00,000 / Per Hour
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Studio Shift
Rack Rate
₹ 3,24,000 / Per Show
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Time Check
Rack Rate
₹ 1,800 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

RJ Top List

RJ Giri Giri
RJ Giri Giri

Tea Kada Bench

8:00AM - 10:00AM

RJ Vignesh Karthick
RJ Vignesh Karthick

BIG Madras Caf

10:00AM - 12:00AM

RJ Miruthula
RJ Miruthula

Ulley Veliye

12:00PM - 02:00PM

RJ Archana
RJ Archana

Kollywood Super Top 10

02:00PM - 04:00PM

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The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

60

40

Listenership Profile

Age Distribution

In %


20-29

37

30-39

24

40-49

13

50+

10

Others

16

Listenership Profile

NCCS Category Distribution

in %


A1

30

A2

16

A3

23

Others

31

Listenership Profile

Mother Tongue

In %


Tamil

83

Others

17


About Radio Advertising in Big FM, Chennai

Summary in 60 words

Advertisers can place their ads in Big FM Chennai, a key player in the Tamil music space. Advertisements through Big FM in Chennai lets advertisers reach out to Tamil music listeners. With a significant market share in Chennai, Big FM is one of the top stations to advertise in. RJ Balaji is one of the most popular RJ's in Chennai. Take It Easy and Ulley Veliye is the top two show for Big FM Branding in Chennai. Placing creative ads in Big FM gives your brand a comprehensive and efficient coverage across Chennai to deliver a high level of cost-effective response.

Rate for advertising in Big FM, Chennai

You will get the rate for advertising in Big FM, Chennai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Big FM, Chennai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Big FM, Chennai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Big FM, Chennai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Big FM, Chennai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Big FM, Chennai

Media Agency can play a critical role if you are planning to advertise in Big FM, Chennai. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Big FM, Chennai is right for your brand. The agency uses IRS data to decide the TG and Big FM, Chennai listener profile match. Once you have decided to go ahead with advertising in Big FM, Chennai, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Big FM, Chennai. The last role of the radio ad-buying agency is to ensure that the ad is played on Big FM, Chennai and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Big FM, Chennai provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Big FM, Chennai

Advertising in Big FM, Chennai would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Big FM, Chennai, are:

  • Big FM, Chennai is one of the most popular radio stations in Chennai. Advertising on Big FM, Chennai would help brands reach out to maximum people in Chennai. 
  • Big FM, Chennai can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Big FM, Chennai is popular for its RJs who are also some of the most trusted influencers of Chennai city. Advertising on Big FM, Chennai would help brands leverage this to build trust among their audience. 
  • Big FM, Chennai is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Big FM, Chennai during morning and evening, advertisers can target working professionals, students, etc. 
How Does Radio Advertising Work?
There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Features of Big FM, Chennai

Top RJs and Shows

Big FM Chennai Advertising Top RJ List

Show Details
Programme NameRJsTimings
Tea Kada BenchRJ Giri8 AM - 10 AM, Mon - Fri
Big Madras CafeRJ Vignesh Karthick10 AM - 12 PM, Mon - Fri
Ulley VeliyeRJ Miruthula12 PM - 2 PM, Mon - Fri
Kollywood Super Top 10RJ Archana2 PM - 4 PM, Mon - Fri
Take It EasyRJ Balaji6 PM - 9 PM, Mon - Fri
Big UnpluggedRJ Giri9 PM - 12 AM, Mon - Fri
Who Should Advertise on Big FM, Chennai?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Facts and Figures of Big FM, Chennai

Reach
  • Weekly number of listeners on Big FM, Chennai, as per IRS March 2021 is 6,70,000
IRS Data for Radio Stations in Chennai as per 2020-21 report
Radio StationListenership
Mirchi1188000
Red / Suryan1245000
Big FM670000
Radio City703000
Fever 329000
One378000
Hello 943000
Chennai Live216000

Execution Details Related to Advertising in Big FM, Chennai

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • ​Creative Format: MP3
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 

Big FM Chennai Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Big FM Chennai Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Big FM Chennai Advertising Rates 2022. You can find the updated Big FM Chennai Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 10 Radio Advertisers in Chennai in Jan-March 2022
Sr.noAdvertiser
1Vasanth & Co. - Special Offer
2LIC Housing Finance - Home Loan
3Netflix - Navarasa
4Digitalhub
5TVS Emerald Atrium
6Market Of India - Special Offer
7SPR City
8JioMart - Special Offer
9Girias - Special Offer
10SBI Mutual Fund - Balanced Advantage Fund
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