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Advertising in Radio Mirchi - Chennai

Advertising in Radio Mirchi - Chennai

Advertising in Radio Mirchi - Chennai

3

City Rank

945K

Weekly Listenership

About Advertising in Radio Mirchi - Chennai

Radio Mirchi, India’s one of the leading Tamil radio stations in Chennai. Radio Mirchi Chennai Advertising has a huge fan following for its various entertainment content like Talk shows, Popular Tamil Music, and more with an overall  945000 weekly listenership. Place Your Radio Mirchi Ad Now!

Key Insights

Frequency

98.3

Language

Tamil

Prime Time

07:00-12:00, 17:00-23:00

Top Choice

Popular

Jingle

Rack Rate

₹ 44 / Per Second / Per Second/Day / Per Day

TMA Offer

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Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Other Ad Options

RJ Mentions
Rack Rate
₹ 8,000 / Per Mention
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Contest
Rack Rate
₹ 22,000 / Per Contest
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Sponsorship Tags
Rack Rate
₹ 2,400 / Per Mention
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Roadblock
Rack Rate
₹ 3,40,000 / Per Hour
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Studio Shift
Rack Rate
₹ 7,05,600 / Per Show
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Time Check
Rack Rate
₹ 3,000 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Suchi
Suchi

Hello Chennai

07AM to 12 PM

Ash
Ash

12 to 2

12 PM to 2 PM

Senthil
Senthil

Semma Evening

Thursday 5 PM to 9 PM II Friday 5 PM to 7 PM

Confused?
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Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Rathna Fan House Pvt. Ltd.
2
Hyundai Motor India Ltd.
3
Lalithaa Jewellery Mart Pvt. Ltd.
4
Joyalukkas India Ltd.
5
Sathya Agencies Pvt. Ltd.
6
GOQii Technologies Pvt. Ltd.

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

52

48

Listenership Profile

Mother Tongue

In %


Tamil

80

Telugu

9

Others

11

Listenership Profile

NCCS Category Distribution

in %


A1

25

A2

16

A3

23

B1

11

B2

10

Others

15

Listenership Profile

Age Distribution

In %


16-19

8

20-29

34

30-39

23

40-49

16

50+

12

Others

7


 Radio Mirchi Chennai Advertising

Radio Mirchi, India’s one of the leading Tamil radio stations in Chennai. Radio Mirchi Chennai Advertising has a huge fan following for its various entertainment content like Talk shows, Popular Tamil Music, and more with an overall  945000 weekly listenership. Place Your Radio Mirchi Ad Now!

Summary in 60 words

Radio Mirchi, Chennai is one of the radio stations of the Mirchi FM network owned by Entertainment Network Pvt. Ltd. Radio Mirchi, Chennai plays Tamil songs and is one of the top radio stations to advertise in. By advertising on Radio Mirchi Chennai, brands can reach out to the Tamil music listeners of the city. Rewind Raagam and Mirchi Rettai Vaal are some of the most popular shows on Mirchi Chennai.

Rate for advertising in Radio Mirchi, Chennai

You will get the rate for advertising in Radio Mirchi, Chennai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Chennai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Chennai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Chennai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Mirchi, Chennai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Mirchi, Chennai

Media Agency can play a critical role if you are planning to advertise in Radio Mirchi, Chennai. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Mirchi, Chennai is right for your brand. The agency uses IRS data to decide the TG and Radio Mirchi, Chennai listener profile match. Once you have decided to go ahead with advertising in Radio Mirchi, Chennai, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Mirchi, Chennai. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Mirchi, Chennai and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Mirchi, Chennai provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Mirchi, Chennai

Advertising in Radio Mirchi, Chennai would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Mirchi, Chennai, are:

  • Radio Mirchi, Chennai is one of the most popular radio stations in Chennai. Advertising on Radio Mirchi, Chennai would help brands reach out to maximum people in Chennai. 
  • Radio Mirchi, Chennai can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Mirchi, Chennai is popular for its RJs who are also some of the most trusted influencers of Chennai city. Advertising on Radio Mirchi, Chennai would help brands leverage this to build trust among their audience. 
  • Radio Mirchi, Chennai is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Mirchi, Chennai during morning and evening, advertisers can target working professionals, students, etc. 
How Does Radio Advertising Work?
There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Features of Radio Mirchi, Chennai

Top RJs and Shows

Radio Mirchi Chennai Advertising Top RJ List

Show Details
Programme NameRJsTimings
DevaragamRJ Deva5 AM - 7 AM, Mon - Sat
Marina MelodiesRJ Ajai7 AM - 11 AM, Mon - Sat
Rewind RaagamRJ Shivshankari11 AM - 2 PM, Mon -Sat
MP3 - Mirchi Putham Puthu PaatuRJ Vaidhi2 PM - 5 PM, Mon - Sat
RettaivalRJ Sha & RJ Vijay5 PM - 9 PM, Mon - Sat
Sutta KadhaiRJ Senthil9 PM - 11 PM, Mon - Sat
Event Details

To know more about special events/concerts on Radio Mirchi, Chennai, click here

Who Should Advertise on Radio Mirchi, Chennai?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Facts and Figures of Radio Mirchi, Chennai

Reach
  • Weekly number of listeners on Radio Mirchi, Chennai, as per IRS March 2021 is 11,88,000
IRS Data for Radio Stations in Chennai as per 2020-21 report
Radio StationListenership
Mirchi1188000
Red / Suryan1245000
Big FM670000
Radio City703000
Fever 329000
One378000
Hello 943000
Chennai Live216000

Execution Details Related to Advertising in Radio Mirchi, Chennai

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • ​Creative Format: MP3
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 
Jingles Of Past Execution

Click here to check the past campaigns

Radio Mirchi Chennai Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Radio Mirchi Chennai Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Radio Mirchi Chennai Advertising Rates 2022. You can find the updated Radio Mirchi Chennai Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 10 Radio Advertisers in Chennai in Jan-March 2022
Sr.noAdvertiser
1Vasanth & Co. - Special Offer
2LIC Housing Finance - Home Loan
3Netflix - Navarasa
4Digitalhub
5TVS Emerald Atrium
6Market Of India - Special Offer
7SPR City
8JioMart - Special Offer
9Girias - Special Offer
10SBI Mutual Fund - Balanced Advantage Fund
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