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Advertising in Suryan FM - Chennai

Advertising in Suryan FM - Chennai

Advertising in Suryan FM - Chennai

2

City Rank

2K

Weekly Listenership

About Advertising in Suryan FM - Chennai

Suryan FM, Chennai is one of the radio stations of the Red FM network owned by Sun Group. Suryan FM plays Tamil music and has the highest number of listeners in the Chennai market. By advertising on Suryan FM, Chennai, brands can reach out to the Hindi music listeners of the city. Suryan FM, Chennai has always been the top choice for advertisers from categories like Real Estate, FMCG, Automotive, Banking, and many others.

Key Insights

Frequency

93.5

Language

Tamil

Prime Time

0700-1200; 1700-2300

Male (%)

23.02

Morning R J

Rj Blade Shankar

Evening R J

Rj Ranjith

Top Choice

Premium

Jingle

Rack Rate

₹ 127 / Per Ad Length (Sec)

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

TMA Offer

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 18,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 4,80,000 / Per Hour
TMA Offer
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Studio Shift
Studio Shift
Rack Rate
₹ 14,40,000 / Per Show
TMA Offer
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Time Check
Rack Rate
₹ 3,000 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Arun
Arun

Iniya Iravu

9:00 PM - 11:00 PM | Mon - Fri

Vicky
Vicky

Dishyum Dishyum

3:00 PM - 6:00 PM | Mon - Fri

BladeShankar
BladeShankar

Blade No.1

9:00 AM - 10:00 AM | Mon - Sat

Ranjith
Ranjith

Chennai 360

5:00 PM - 6:00 PM | Mon - Fri

Kavi
Kavi

Chinna Tambi Periya Tambi

10:00 AM - 11:00 AM | Mon - Sat

Keerthi
Keerthi

Cinema Scope

11:00 AM - 12:00 PM | Mon - Sat

Navalakshmi
Navalakshmi

Kisu Kisu Geetha

6:00 PM - 7:00 PM | Mon - Fri

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About Radio Advertising in Suryan FM, Chennai

Summary in 60 words

Suryan FM, Chennai is one of the radio stations of the Red FM network owned by Sun Group. Suryan FM plays Tamil music and has the highest number of listeners in the Chennai market. By advertising on Suryan FM, Chennai, brands can reach out to the Hindi music listeners of the city. Suryan FM, Chennai has always been the top choice for advertisers from categories like Real Estate, FMCG, Automotive, Banking, and many others.

Rate for advertising in Suryan FM, Chennai

You will get the rate for advertising in Suryan FM, Chennai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Suryan FM, Chennai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Suryan FM, Chennai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Suryan FM, Chennai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Suryan FM, Chennai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Suryan FM, Chennai

Media Agency can play a critical role if you are planning to advertise in Suryan FM, Chennai. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Suryan FM, Chennai is right for your brand. The agency uses IRS data to decide the TG and Suryan FM, Chennai listener profile match. Once you have decided to go ahead with advertising in Suryan FM, Chennai, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Suryan FM, Chennai. The last role of the radio ad-buying agency is to ensure that the ad is played on Suryan FM, Chennai and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Suryan FM, Chennai provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Suryan FM, Chennai

Advertising in Suryan FM, Chennai would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Suryan FM, Chennai, are:

  • Suryan FM, Chennai is one of the most popular radio stations in Chennai. Advertising on Suryan FM, Chennai would help brands reach out to maximum people in Chennai. 
  • Suryan FM, Chennai can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Suryan FM, Chennai is popular for its RJs who are also some of the most trusted influencers of Chennai city. Advertising on Suryan FM, Chennai would help brands leverage this to build trust among their audience. 
  • Suryan FM, Chennai is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Suryan FM, Chennai during morning and evening, advertisers can target working professionals, students, etc. 
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