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Advertising in Radio Mirchi - Kolkata

Advertising in Radio Mirchi - Kolkata

Advertising in Radio Mirchi - Kolkata

1

City Rank

959K

Weekly Listenership

About Advertising in Radio Mirchi - Kolkata

Radio Mirchi Kolkata is the leading Hindi and Bengali radio network in Kolkata. Radio Mirchi Kolkata has consistently been  1 in the city rank with an average weekly listenership of  959000. Advertising on Radio Mirchi Kolkata would be the best choice for advertisers to reach out to a wider audience with a huge fan following for its entertainment content. Place Your Radio Mirchi Ad Now!

Key Insights

Frequency

98.3

Language

Hindi, Bengali

Prime Time

07:00 -12:00, 17:00-23:00

Top Choice

Popular

Jingle

Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Rack Rate

₹ 36 / Per Second / Per Second/Day / Per Day


TMA Offer

₹ 34 / Per Second / Per Second/Day / Per Day

Other Ad Options

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention


TMA Offer

₹ 6,000 / Per Mention

Contest

Rack Rate

₹ 22,000 / Per Contest


TMA Offer

₹ 18,000 / Per Contest

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention


TMA Offer

₹ 1,000 / Per Mention

Roadblock

Rack Rate

₹ 3,20,000 / Per Hour


TMA Offer

₹ 2,75,000 / Per Hour

Studio Shift

Rack Rate

₹ 5,79,600 / Per Show


TMA Offer

₹ 2,65,270 / Per Show

Time Check

Rack Rate

₹ 1,800 / Per Mention


TMA Offer

₹ 1,200 / Per Mention

Content Creation

Rack Rate

₹ 5,000 / Per Jingle Recording


TMA Offer

₹ 4,000 / Per Jingle Recording

Outdoor Broadcasting

On Request

Top RJ List

Jagannath Basu
Jagannath Basu

Kali Katha

5:00 AM to 7:00 AM

Mir
Mir

Hi Kolkata

Monday - Saturday 7:00 AM to 11:00 AM

Somak
Somak

Hoi Choi Cafe

11 am to 2 pm

DJ Richard
DJ Richard

Club Mirchi

Saturday 9:00 PM to 1:00 AM

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Girnar Software Pvt. Ltd.
2
Switz Foods Pvt. Ltd.
3
Prestige Icecreams Pvt. Ltd.
4
Vadilal Industries Ltd.
5
Cashgrail Pvt. Ltd.
6
PM Sport NV

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

59

41

Listenership Profile

Age Distribution

In %


16-19

10

20-29

27

30-39

17

40-49

18

50+

20

Others

8

Listenership Profile

NCCS Category Distribution

In %


A1

13

A2

10

A3

10

B1

12

B2

15

C1

13

C2

14

Others

13

Listenership Profile

Mother Tongue

In %


Bengali

77

Hindi

16

Others

7


Radio Mirchi Kolkata Advertisement

Radio Mirchi Kolkata is the leading Hindi and Bengali radio network in Kolkata. Radio Mirchi Kolkata has consistently been  1 in the city rank with an average weekly listenership of  959000. Advertising on Radio Mirchi Kolkata would be the best choice for advertisers to reach out to a wider audience with a huge fan following for its entertainment content. Place Your Radio Mirchi Ad Now!

Summary in 60 words

Radio Mirchi, Kolkata is one of the radio stations of the Mirchi FM network owned by Entertainment Network Pvt. Ltd. Radio Mirchi, Kolkata plays Hindi & Bengali songs. By advertising on Radio Mirchi, Kolkata, brands can reach out to the Hindi music listeners of the city. Radio Mirchi, Kolkata has some of the most popular RJs in the city like RJ Somak, RJ Deep. The station also curates unique shows by getting onboard celebrities as an RJ which has spiked the listenership numbers of the station drastically.

Rate for advertising in Radio Mirchi, Kolkata

You will get the rate for advertising in Radio Mirchi, Kolkata in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Kolkata is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Kolkata come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Kolkata varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Mirchi, Kolkata is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Mirchi, Kolkata

Media Agency can play a critical role if you are planning to advertise in Radio Mirchi, Kolkata. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Mirchi, Kolkata is right for your brand. The agency uses IRS data to decide the TG and Radio Mirchi, Kolkata listener profile match. Once you have decided to go ahead with advertising in Radio Mirchi, Kolkata, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Mirchi, Kolkata. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Mirchi, Kolkata and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Mirchi, Kolkata provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Mirchi, Kolkata

Advertising in Radio Mirchi, Kolkata would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Mirchi, Kolkata, are:

  • Radio Mirchi, Kolkata is one of the most popular radio stations in Kolkata. Advertising on Radio Mirchi, Kolkata would help brands reach out to maximum people in Kolkata. 
  • Radio Mirchi, Kolkata can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Mirchi, Kolkata is popular for its RJs who are also some of the most trusted influencers of Kolkata city. Advertising on Radio Mirchi, Kolkata would help brands leverage this to build trust among their audience. 
  • Radio Mirchi, Kolkata is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Mirchi, Kolkata during morning and evening, advertisers can target working professionals, students, etc. 
How Does Radio Advertising Work?
There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Features of Radio Mirchi, Kolkata

Top RJs and Shows

Radio Mirchi Kolkata Advertising Top RJ List

Show Details
Programme NameRJsTimings
Kali KathaRj Jagannath5 AM - 7 AM, Mon - Sun
Hi KolkataRj Mir7 AM - 11 AM, Mon - Sat
Meethi MirchiRj Somak11 AM - 2 PM, Mon - Sat
Hoi Choi CafeRj Agni2 PM - 5 PM, Mon - Sat
Madly MelodyRj Deep5 PM - 9 PM, Mon - Sat
Event Details

To know more about special events/concerts on Radio Mirchi, Kolkata, click here

Who Should Advertise on Radio Mirchi, Kolkata?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Facts and Figures of Radio Mirchi, Kolkata

Reach
  • Weekly number of listeners on Radio Mirchi in Kolkata as per IRS March 2021 is 8,33,000
IRS Data for Radio Stations in Kolkata as per 2020-21 report
Radio StationKolkata
Mirchi833000
Red / Suryan489000
Big FM467000
Fever 329000
One272000

Execution Details Related to Advertising in Radio Mirchi, Kolkata

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • ​Creative Format: MP3
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 

Radio Mirchi Kolkata Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Radio Mirchi Kolkata Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Radio Mirchi Kolkata Advertising Rates 2022. You can find the updated Radio Mirchi Kolkata Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 10 Radio Advertisers in Kolkata in Jan-March 2022
Sr.noAdvertiser
1River Route Creative Group LLP
2Govt. Of West Bengal - Duare Sarkar
3Mother Dairy - Mishti Doi
4Dept. Of Health & Family Welfare, Govt. Of West Bengal
5LIC - Nivesh Plus
6Great Eastern Retail - Special Offer
7Mio Amore
8LIC Housing Finance - Home Loan
9LIC - New Jeevan Shanti
10SRMB - TMT Bars: Special Offer
Media Kit
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