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Advertising in Radio City - Bengaluru

Advertising in Radio City - Bengaluru

Advertising in Radio City - Bengaluru

2

City Rank

1.7M

Weekly Listenership

About Advertising in Radio City - Bengaluru

You will get the rate for advertising in Radio City, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio City, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio City, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio City, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7 AM to 12 PM & 5 PM - 11 PM. Rates for Prime Time in Radio City, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Frequency

91.1

Language

Kannada

Prime Time

0700-1200, 1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 40 / Per Ad Length (Sec)

TMA Offer

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Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

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RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 6,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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A promotion medium that involves linking the name of the brand to any specific program or song.
Premium

IPL Property

On Request
It includes Anthem/Promo, Score Update, Predict & Win, Celeb Segment and Expert Post Match Analysis.
Premium

Radio City Bazaar

On Request
It includes Promo, RJ Mentions, Fabric and Testimonial.

Other Ad Options

Roadblock
Rack Rate
₹ 2,00,000 / Per Hour
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Studio Shift
Rack Rate
₹ 4,68,000 / Per Show
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Time Check
Rack Rate
₹ 2,400 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Sowjanya
Sowjanya

Shubhodaya

5:00 AM - 7:00 AM | Mon - Sat

Nethra
Nethra

Afternoon Show

2:00 PM - 4:00 PM | Mon - Sat

Pradeepa
Pradeepa

City Maatu

4.00 PM - 8.00 PM | Mon - Fri

Rajas
Rajas

Freedom Hour

4.00 PM - 5:00 PM | Sat

Rajesh
Rajesh

Love Guru

8:00 PM - 12:00 AM | Mon - Sat

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
1xBet
2
Girnar Software Pvt. Ltd.
3
Ashwasurya Realities
4
Lalwani Group
5
Fairplay
6
GHV Advanced Care Pvt. Ltd.

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

64

36

Listenership Profile

Age Distribution

In %


12-15

7

16-19

11

20-29

34

30-39

22

40-49

15

50+

11

Listenership Profile

NCCS Category Distribution

In %


A1

15

A2

19

A3

21

B1

13

B2

10

C1

12

C2

6

Others

4

Listenership Profile

Mother Tongue

In %


Kannada

62

Tamil

10

Telugu

13

Urdu

7

Others

8


About Radio Advertising in Radio City, Bengaluru

Summary in 60 words

Radio City, Bengaluru is a Kannada based radio station that caters to a very large number of audiences in Bengaluru city. The station is owned by Jagran Group and it is India's first private Radio Station as was started on 1st July 2001. Radio City Bengaluru a key player in the Kannada music space and lets advertisers reach out to the regional audiences. With engaging Intellectual Properties (IP) like Radio City Super Singer, Radio City Freedom Awards, Radio City Gully Premier League, Radio City Musical-e-Azam & Radio City Blue Carpet, the advertisers can reach out to All-SEC 12+ listeners across the nation.

Rate for advertising in Radio City, Bengaluru

You will get the rate for advertising in Radio City, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio City, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio City, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio City, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7 AM to 12 PM & 5 PM - 11 PM. Rates for Prime Time in Radio City, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio City, Bengaluru

Media Agency can play a critical role if you are planning to advertise in Radio City, Bengaluru. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio City, Bengaluru is right for your brand. The agency uses IRS data to decide the TG and Radio City, Bengaluru listener profile matches. Once you have decided to go ahead with advertising in Radio City, Bengaluru, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio City, Bengaluru. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio City, Bengaluru, and provide the advertiser with the number of people who listen to your ad. The Media Ant is an authorized agency for ad planning and buying on Radio City, Bengaluru provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio City, Bengaluru

Advertising in Radio City, Bengaluru,  would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio City, Bengaluru, are:

  • Radio City, Bengaluru, is one of the most popular radio stations in Bengaluru. Advertising on Radio City, Bengaluru would help brands reach out to maximum people in Bengaluru. 
  • Radio City, Bengaluru can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio City, Bengaluru is popular for its RJs who are also some of the most trusted influencers of Bengaluru city. Advertising on Radio City, Bengaluru would help brands leverage this to build trust among their audience. 
  • Radio City, Bengaluru is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio City, Bengaluru during morning and evening, advertisers can target working professionals, students, etc. 
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