City Rank
Weekly Listenership
About Advertising in Big FM - Bengaluru
Big FM Bengaluru, is a Kannada based Radio Station that plays Retro Kannada music. With its popular RJs like RJ Pradeepa & RJ Vikki, the station has gained a high listenership among the regional audience. With significant market share in Bengaluru, Big FM is one of the top stations to advertise in. The station is a perfect choice to target the regional audience above the age group of 40 years, because of its niche content.
₹ 60 / Per Ad Length (Sec)
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₹ 8,000 / Per Mention
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₹ 6,000 / Per Contest
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₹ 2,400 / Per Mention
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Gender Distribution
Male
Female
61
39
Age Distribution
In %
12-15
7
16-19
10
20-29
31
30-39
25
40-49
14
50+
13
NCCS Category Distribution
In %
A1
17
A2
17
A3
21
B1
15
B2
10
C1
12
C2
5
Others
3
Mother Tongue
In %
Kannada
62
Tamil
10
Telugu
12
Urdu
8
Others
8
Big FM Bengaluru, is a Kannada based Radio Station that plays Retro Kannada music. With its popular RJs like RJ Pradeepa & RJ Vikki, the station has gained a high listenership among the regional audience. With significant market share in Bengaluru, Big FM is one of the top stations to advertise in. The station is a perfect choice to target the regional audience above the age group of 40 years, because of its niche content.
You will get the rate for advertising in Big FM, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Big FM, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Big FM, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Big FM, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Big FM, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.
Media Agency can play a critical role if you are planning to advertise in Big FM, Bengaluru. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Big FM, Bengaluru is right for your brand. The agency uses IRS data to decide the TG and Big FM, Bengaluru listener profile match. Once you have decided to go ahead with advertising in Big FM, Bengaluru, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Big FM, Bengaluru. The last role of the radio ad-buying agency is to ensure that the ad is played on Big FM, Bengaluru and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Big FM, Bengaluru provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Advertising in Big FM, Bengaluru, would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Big FM, Bengaluru, are: