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Advertising in Big FM - Bengaluru

Advertising in Big FM - Bengaluru

Advertising in Big FM - Bengaluru

1

City Rank

2.4M

Weekly Listenership

About Advertising in Big FM - Bengaluru

Big FM Bengaluru, is a Kannada based Radio Station that plays Retro Kannada music. With its popular RJs like RJ Pradeepa & RJ Vikki, the station has gained a high listenership among the regional audience. With significant market share in Bengaluru, Big FM is one of the top stations to advertise in. The station is a perfect choice to target the regional audience above the age group of 40 years, because of its niche content.

Key Insights

Frequency

92.7

Language

Kannada

Prime Time

0700-1200,1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 60 / Per Ad Length (Sec)

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 6,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 2,50,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 4,32,000 / Per Show
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Time Check
Rack Rate
₹ 1,800 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Divya shree
Divya shree

Suprabhata

6:00 AM - 7:00 AM | Mon - Fri

Shruti
Shruti

Pataki Mornings

7:00 AM - 11:00 AM | Mon - Fri

Rashmi
Rashmi

Retro Savaari

11:00 AM - 2:00 PM | Mon - Fri

Rohitt
Rohitt

Namma Stars Nimma Rockstar Jothe

2:00 PM - 5:00 PM | Mon - Fri

Pradeepaa
Pradeepaa

Full Timepass

5:00 PM - 9:00 PM | Mon - Fri

Viki
Viki

Kivi Mathu

9:00 PM - 12:00 AM | Mon - Fri

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Iswarya Fertility Center
2
Zupee
3
CarDekho
4
DavaIndia
5
Lalithaa Jewellery
6
The Chennai Silks

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

61

39

Listenership Profile

Age Distribution

In %


12-15

7

16-19

10

20-29

31

30-39

25

40-49

14

50+

13

Listenership Profile

NCCS Category Distribution

In %


A1

17

A2

17

A3

21

B1

15

B2

10

C1

12

C2

5

Others

3

Listenership Profile

Mother Tongue

In %


Kannada

62

Tamil

10

Telugu

12

Urdu

8

Others

8


About Radio Advertising in Big FM, Bengaluru

Summary in 60 words

Big FM Bengaluru, is a Kannada based Radio Station that plays Retro Kannada music. With its popular RJs like RJ Pradeepa & RJ Vikki, the station has gained a high listenership among the regional audience. With significant market share in Bengaluru, Big FM is one of the top stations to advertise in. The station is a perfect choice to target the regional audience above the age group of 40 years, because of its niche content.

Rate for advertising in Big FM, Bengaluru

You will get the rate for advertising in Big FM, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Big FM, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Big FM, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Big FM, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Big FM, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Big FM, Bengaluru

Media Agency can play a critical role if you are planning to advertise in Big FM, Bengaluru. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Big FM, Bengaluru is right for your brand. The agency uses IRS data to decide the TG and Big FM, Bengaluru listener profile match. Once you have decided to go ahead with advertising in Big FM, Bengaluru, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Big FM, Bengaluru. The last role of the radio ad-buying agency is to ensure that the ad is played on Big FM, Bengaluru and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Big FM, Bengaluru provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Big FM, Bengaluru

Advertising in Big FM, Bengaluru,  would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Big FM, Bengaluru, are:

  • Big FM, Bengaluru, is one of the most popular radio stations in Bengaluru. Advertising on Big FM, Bengaluru, would help brands reach out to maximum people in Bengaluru. 
  • Big FM, Bengaluru, can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Big FM, Bengaluru, is popular for its RJs who are also some of the most trusted influencers of Bengaluru city. Advertising on Big FM, Bengaluru, would help brands leverage this to build trust among their audience. 
  • Big FM, Bengaluru, is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Big FM, Bengaluru during morning and evening, advertisers can target working professionals, students, etc. 
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