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Advertising in Radio Mirchi - Bengaluru

Advertising in Radio Mirchi - Bengaluru

Advertising in Radio Mirchi - Bengaluru

2

City Rank

1.8M

Weekly Listenership

About Advertising in Radio Mirchi - Bengaluru

Radio Mirchi 98.3, is a Kannada Language radio station, that caters to the audience in Bengaluru City. With popular shows like Rewind Raaga, Total Timepass & Hi Bengaluru, the station has gained a lot of popularity among the regional audience. Along with its Hindi counterpart, i.e. Mirchi 95, Radio Mirchi has a significant share in the Bengaluru market. Radio Mirchi 98.3, Bengaluru is the most popular choice for any advertiser, who wants to target the local audience.

Key Insights

Frequency

98.3

Language

Kannada

Prime Time

0700-1200,1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 64 / Per Second / Per Second/Day / Per Day

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 6:45am - 13pm & 4pm - 11:15pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

TMA Offer

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 22,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 3,66,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 10,98,000 / Per Show
TMA Offer
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Time Check
Rack Rate
₹ 3,000 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Smitha
Smitha

Hi Bengaluru

7:00 AM - 11:00 AM | Mon - Sat

Siri
Siri

Sanje with Siri

5:00 PM - 9:00 PM | Mon - Sat

Vicky
Vicky

Rewind Raga

2:00 PM - 5:00 PM | Mon - Sat

Sindu
Sindu

Total Timepass

12:00 PM - 2:00 PM | Mon - Sat

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Lalithaa Jewellery
2
Himachal Pradesh Tourism
3
Zupee
4
Vimal Pan Masala
5
Fairplay
6
Passcode

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

61

39

Listenership Profile

Age Distribution

In %


12-15

8

16-19

10

20-29

34

30-39

23

40-49

14

50+

11

Listenership Profile

NCCS Category Distribution

In %


A1

15

A2

19

A3

21

B1

14

B2

12

C1

11

Others

8

Listenership Profile

Mother Tongue

In %


Kannada

58

Tamil

10

Telugu

13

Urdu

9

Others

10


Media in 60 words

Radio Mirchi 98.3, is a Kannada Language radio station, that caters to the audience in Bengaluru City. With popular shows like Rewind Raaga, Total Timepass & Hi Bengaluru, the station has gained a lot of popularity among the regional audience. Along with its Hindi counterpart, i.e. Mirchi 95, Radio Mirchi has a significant share in the Bengaluru market. Radio Mirchi 98.3, Bengaluru is the most popular choice for any advertiser, who wants to target the local audience.

Other Information

Rate for advertising in Radio Mirchi, Bengaluru

You will get the rate for advertising in Radio Mirchi, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Bengaluru comes to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7 AM to 12 PM & 5 PM - 11 PM. Rates for Prime Time in Radio Mirchi, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Mirchi, Bengaluru

Media Agency can play a critical role if you are planning to advertise in Radio Mirchi, Bengaluru. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Mirchi, Bengaluru is right for your brand. The agency uses IRS data to decide the TG and Radio Mirchi, Bengaluru listener profile matches. Once you have decided to go ahead with advertising in Radio Mirchi, Bengaluru, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Mirchi, Bengaluru. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Mirchi, Bengaluru, and provide the advertiser with the number of people who listen to your ad. The Media Ant is an authorized agency for ad planning and buying on Radio Mirchi, Bengaluru provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Mirchi 98.3, Bengaluru

Advertising in Radio Mirchi 98.3, Bengaluru,  would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Mirchi 98.3, Bengaluru are:

  • Radio Mirchi 98.3, Bengaluru, is one of the most popular radio stations in Bengaluru. Advertising on Radio Mirchi 98.3, Bengaluru, would help brands reach out to the maximum people in Bengaluru. 
  • Radio Mirchi 98.3, Bengaluru, can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Mirchi 98.3, Bengaluru, is popular for its RJs who are also some of the most trusted influencers of Bengaluru city. Advertising on Radio Mirchi 98.3, Bengaluru, would help brands leverage this to build trust among their audience. 
  • Radio Mirchi 98.3, Bengaluru is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Mirchi 98.3, Bengaluru during morning and evening, advertisers can target working professionals, students, etc.
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