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FM Radio Advertising Rate in Mumbai

Get Radio Advertising Rate in Mumbai for all the FM stations that work in the city. FM Ad Rate in Mumbai or in fact in any city changes for various stations. Ad rates for FM channels in Mumbai are reliant on the compass of a station just as the sort of crowd who are regular listeners. The cost of Radio advertising in Mumbai will vary depending on the popularity of the station. It will be higher for more popular stations and vice versa. Similarly, FM stations that cater to a niche audience might charge a premium to the advertisers. For e.g: FM station playing English music in Mumbai might have a lower reach but because it caters to a niche audience, it might charge a premium for advertising on the FM station.

Radio Advertising costs in Mumbai will likewise differ with the sort of media alternative that has been decided on. There are various ad formats available to advertise on the FM stations of Mumbai. Along with the rate of Jingle advertising in FM stations of Mumbai, The Media Ant also offers advertisement rates for various different kinds of ad types like RJ Mention, Studio shift, interviews, sponsorship tags, etc.

Prime Time ad rate and Non-Prime Time ad rate for FM stations in Mumbai also varies. Prime Time advertisement rate alludes to the rate in the event that you decide to put your ad only during the prime time of 7 am to 12 pm and 5 pm to 10 pm. The time band may shift marginally for some FM stations however comprehensively these are the acknowledged prime time and nonprime time definition. Following are further information about the FM Radio ad rates which will help you shortlist the best FM channel for your brand:

How to place ads in FM stations of Mumbai

There are different ways to place ads in the FM stations of Mumbai. The most conventional method of placing an ad in FM stations of Mumbai is to contact a radio planning ad agency in Mumbai. Once you have contacted the advertising agency and shared your requirement, the radio ad agency would then share a radio plan, negotiate the rate for placing ads in Mumbai FM on your behalf, buy the ad spots and monitor them. The Media Ant is one of the best radio ad agency in Mumbai and can guide you in planning your FM ad campaign. You can reach out to us for a custom plan and avail of the best rates for your Radio campaign in Mumbai.

How to use The Media Ant website for planning your FM ad campaign in Mumbai

The ad rates for all FM stations of Mumbai are available online. The advertiser is required to pick the Radio station from the given list, the number of advertisements that they would want to place, and submitted the jingle. Keeping an eye on your budget and various other parameters, Our Radio advertising planners will also assist you in selecting the right number of ad spots. We also work with the FM stations to assist you to record your jingles. The Media Ant is an apt choice for you if you are looking to run an FM radio campaign in Mumbai while sitting in any part of the world. Our buying team, with their experience, would be involved in the negotiation on your behalf so you can be assured of the best rate for the FM ad campaign in Mumbai. The rates available and planning assistance is not limited to jingle advertising on FM channels of Mumbai. We also share rates and plan for innovative ad types on Mumbai FM channels like RJ mentions, Radio shifts, sponsorship tags, time checks, interviews, and sponsorship tags. 

The Media Ant provides all information on the website required to plan a successful FM ad campaign in Mumbai. As the initial step, one should go to the Radio planning tool on Media Ant site and in the Geography box type in “Mumbai”. This will then display a list of all FM stations of Mumbai. One can also filter by language to see the right FM station that suits its target audience. The FM station list is by default sorted in the request for the number of searches occurring. One can sort the list basis Search Popularity, City Station Rank, and Price. The user can also juggle between list view and card view for ease of usage. The list view is the recommended view if you are looking to plan to advertise on more than one FM station of Mumbai, else you can use the card view. The Media option filter also allows you to see the rates and plan for other ad options like RJ mention, Sponsorship tags, Radio shifts, etc. You can click on any of the Radio Station’s link and get into the Data section to get details like Language, the frequency at which one can listen to them, TMA Ranking, list of RJs and popular programs. Once you have selected the FM stations of Mumbai where you would like to place your ad, you can add them to the cart and request for the special discounted rate. As mentioned earlier, being one of the best FM Radio advertising agencies in Mumbai gets us special discounted rates for our clients. Once we receive a specific requirement, our agency’s client servicing team works with the media buying team and gets the best rate for placing your ad in the top FM stations of Mumbai.

You can likewise book your advertisement in Mumbai FM channels online by making an installment from your cart. Booking the advertisement online for your FM campaign guarantees that you get the best-negotiated rate for your campaign. We offer a 100% refund in case the ad spot that you have booked is not available for the given date. Any discount is added as a credit to your account which you can either use for your future campaign or refund it back to your campaign. You can be always assured that you will get the best rate for your FM Radio ad campaign in Mumbai regardless of you booking it online or offline.

Demographics of Radio listeners in Mumbai

Mumbai is the largest city and capital of Maharashtra with a population of around 19.98 million as per 2018. Few popular areas of Mumbai are Malabar Hills, Worli, Juhu, Bandra, Altamount and Poddar road, Lokhandwala complex, lower parel, Ville parle, etc Average literacy rate of Mumbai city is 89.73 percent of which male and female literacy was 92.56 and 86.39 percent. The official language of Mumbai is Marathi but there are various other languages spoken by the people of the state of Maharashtra. English is used for official and commercial purposes. Marathi is also the most common language and all FM stations in Mumbai play Marathi as well as Hindi music. There are numerous places to visit in Mumbai, from families, young groups of friends, children to senior citizens, everyone will find something of their interest in Mumbai. People listen to FM both at home and in cars.

Popular FM stations of Mumbai:

1. Radio Mirchi Mumbai
2. Radio One Mumbai
3. Red FM Mumbai
4. Big FM Mumbai
5. Radio City Mumbai
6. Radio Fever Mumbai

Ad Types for Mumbai FM

Jingle Ads: These ads are the most popular ad format for FM stations in Mumbai. Pre-recorded jingles are played during the promotion breaks. The promotion length changes from 10 seconds to 60 seconds. Longer than 60-sec jingles can likewise be played yet are uncommon as promotion cost increments proportionately with the advertisement length. Shoppers like and have affectionate recollections of numerous jingles. Over a period of time, they can conjure up good memories that are then associated with the brand.
RJ Mentions: This is the ad format where the RJ from the FM station of Mumbai will talk about your product or service. This ad format is expensive but manages to cut the clutter and is presented as part of the content. It is important to remember that people tune into any FM station in Mumbai to listen to both music as well as the RJ.
Interviews:  This is another ad format where someone from the brand team is interviewed by the RJ. During the chat, an advertiser can talk about the product.
Studio Shift: A studio shift is when a particular show is broadcasted out of a location outside of the studio which is decided by the advertising brand. For example, the RJ’s can broadcast out of a particular restaurant to promote that brand. It is majorly used for high impact launches in Mumbai. This ad-type is quite impactful, however equally expensive.
Road Block: In this format, all the ad spots including jingles and RJ mentions are blocked for the given advertiser. During the selected time band, all ads on the given FM station of Mumbai will play only ads of a given brand. Road Blocks have proved to break the clutter. Despite the fact they are expensive, radio roadblocks have proved to be effective in today’s competitive environment.
Specials: Advertisers can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.
Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.
Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.
Contests: Any form of games that can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at INR 2000.
Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Radio Advertising in other top cities of India

The Media Ant can help you in executing your advertising campaigns in all major cities of India. You can click on any of the below-mentioned links in order to get rates for FMadvertising for the particular city.

FM Radio Advertising Agency in Hyderabad
FM Radio Advertising Agency in Ahmedabad
FM Radio Advertising Agency in Bangalore
FM Radio Advertising Agency in Delhi
FM Radio Advertising Agency in Pune
FM Radio Advertising Agency in Chennai
FM Radio Advertising Agency in Jaipur
FM Radio Advertising Agency in Kolkata