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About FM Radio Advertising in Mumbai

Get ad rates for FM Radio Channels in Mumbai. The list of FM Radio channels in Mumbai is updated with best advertising rate, reach, popularity, language and frequency at which it operates. You can use our FM Radio Advertising planning tool to select FM Radio stations with best cost per reach and which provides the best impact.

Details of FM Radio Channels in Mumbai

Mumbai has more than 12 FM Radio channels which are operational. FM Radio Stations in Mumbai play Marathi, Hindi and English music. Popular FM stations in Mumbai include Radio Mirchi, Red FM and Radio One. Great chunk of radio listenership in Mumbai happens during the drive time. However in home listening is also significant and cannot be ruled out while planning to advertise in FM stations of Mumbai. Mumbai has a well developed public transport system with high travel time. FM listening in Mumbai also happens through FM enabled mobile phones.

Advertising rate of FM Radio channels in Mumbai

Get best rates for advertising in FM Radio channels in Mumbai at The Media Ant. While you get the basic discounted rate when you select the channel list, we negotiate on your behalf for further discounts. Best ad rates for FM Radio in Mumbai are shared once we have the knowledge of the volume and campaign dates. Rates are separated as per the timeband. In Mumbai ad rates of FM varies as per the prime time and non prime time. You can get rates for both prime time and non prime time at The Media Ant

Advertising options in FM Radio in Mumbai

There are multitudes of advertising options in FM channels of Mumbai. Ad rates for most popular advertising option jingle ads are the lowest. All innovations including RJ mentions and contests cost more than jingle ads. Ad rates for jingle advertising, RJ mentions, contests and many other innovative methods to advertise in FM channels in Mumbai are available online at The Media Ant. These online media options and rates are updated periodically so ensure that an advertiser gets the right budget for planning and advertising.

How to place ad in FM Radio of Mumbai

You can place ads in FM Radio channels of Mumbai either online at www.TheMediaAnt.com/Radio or offline with a radio advertising agency. Follow these steps while planning your radio advertising campaign:

You can contact us for placing your ad in any or all of the FM Radio stations in Mumbai. We guaranty the best ad rate, planning and execution for your Radio advertising campaign.

About The Media Ant – Radio Advertising Agency in Mumbai

We are India’s first FM Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency in Mumbai we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates.

Help in recording jingle for Radio campaign in Mumbai

The Media Ant offers free radio jingle recording for all FM campaigns in Mumbai above Rs 30000 value. For FM ad campaigns lower than Rs 30,000 we help you get the jingle recorded at a very nominal fee.

How to measure effectiveness of a FM Radio campaign in Mumbai

You can measure the effectiveness of FM campaign in Mumbai either by looking at increase in sales or through measuring increase in overall brand awareness.

Ad Slots Details of Radio ads in Mumbai

Ad Time

Ad Option

Ad Type

Description

07:00 AM – 11:00 AM

Prime Time

Morning Drive

It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.

11:00 AM – 05:00 PM

Non Prime Time

Midday

The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.

05:00 PM – 10:00 PM

Prime Time

Evening Drive

Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.

07:00 AM – 11:00 AM, 11:00 AM – 05:00 PM, 05:00 PM – 10:00 PM

 

Mixed Time or RODP

 

All Day

The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.

 

Quick tips on placing ads in Radio FM Channels of Mumbai

Advertisers in generally run their advertisements in clusters or sets, scattered throughout the broadcasting hour. The first or second commercial to air during a commercial break has higher recall than those airing later in the set. Listenership of FM Radio in Mumbai comes down during the weekend as fewer people are driving to offices. The prime time also shifts from early morning to little later. Use this knowledge to replan your weekend only FM Radio campaign in Mumbai.

About FM Advertising in Mumbai

Mumbai and its surrounding area also known as Greater Mumbai forms the largest FM Radio listening population belt in India. So when one talks of FM Radio advertising in Mumbai, they are actually talking about the areas of Mumbai, Thane and Navi Mumbai. Owing to its huge reach, per second rate of FM advertising in Mumbai is one of the highest, being next only to Delhi NCR. However, cost per reach of FM Radio in Mumbai is one of the lowest due to its high reach. Mumbai as a city has large range of income band with the poorest and richest of the country staying within few miles radius. So FM advertising can be used to reach almost all income segment, age and gender in Mumbai. However, if used tactically, FM advertising can be used to reach out to the segment of the choice. For e.g: Drive time advertising is predominantly used to reach out to office goers.

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