Red FM, Mumbai is one of the radio stations of the Red FM network owned by Sun Group. Red FM, Mumbai plays Hindi & Bollywood songs. RJ Malishka and RJ Rishi are some of the most popular RJs with high listener engagement during their respective shows. Red FM, Mumbai, is one of the key players when it comes to listenership and high listener engagement. Advertisers can reach out to a large number of target-audience by advertising thorough Red FM.

• Weekly number of listeners on Red FM 93.5 in Mumbai as per IRS March 2021 is 22,96,000

IRS Data for Radio Stations in Mumbai as per 2020-21 report

Top RJs and Shows

Show Details

Not Avaliable

Top 12 advertisers in Mumbai in Jan-March 2022

Link to a show aired on Red FM 93.5, Mumbai



Creative Format: MP3

Word Limit Based On Jingle Duration

Steps in Execution

Rate for advertising in Red FM, Mumbai

You will get the rate for advertising in Red FM, Mumbai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Red FM, Mumbai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Red FM, Mumbai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Red FM, Mumbai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Red FM, Mumbai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Red FM, Mumbai

Media Agency can play a critical role if you are planning to advertise in Red FM, Mumbai. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Red FM, Mumbai is right for your brand. The agency uses IRS data to decide the TG and Red FM, Mumbai listener profile match. Once you have decided to go ahead with advertising in Red FM, Mumbai, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Red FM, Mumbai. The last role of the radio ad-buying agency is to ensure that the ad is played on Red FM, Mumbai and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Red FM, Mumbai provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Red FM 93.5, Mumbai

Advertising in Red FM 93.5, Mumbai would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Red FM 93.5, Mumbai, are:

• Red FM 93.5, Mumbai is one of the most popular radio stations in Mumbai. Advertising on Red FM 93.5, Mumbai would help brands reach out to maximum people in Mumbai. 
• Red FM 93.5, Mumbai can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
• Red FM 93.5, Mumbai is popular for its RJs who are also some of the most trusted influencers of Mumbai city. Advertising on Red FM 93.5, Mumbai would help brands leverage this to build trust among their audience. 
• Red FM 93.5, Mumbai is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Red FM 93.5, Mumbai during morning and evening, advertisers can target working professionals, students, etc. 

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

• Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
• RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
• Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
• Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show

How Pricing Works?

Pricing for Advertising in Radio depends on the below-mentioned points:

​Event Details

Execution Details Related to Advertising in Red FM 93.5, Mumbai

Execution steps/Execution Process Flow
Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration, and Start Date
In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant
Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 3: Submit the artwork and make the payment
Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Red FM Mumbai Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Red FM Mumbai Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Red FM Mumbai Advertising Rates 2022. You can find the updated Red FM Mumbai Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.