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Advertising in Radio One - Bengaluru

Advertising in Radio One - Bengaluru

Advertising in Radio One - Bengaluru

6

City Rank

1M

Weekly Listenership

About Advertising in Radio One - Bengaluru

Radio One, Bengaluru is an English radio station that plays 90s western music. The station is owned by Ht Media and has its presence in all major metro cities. With a listenership of around 9,90,000, it is the top English radio station in Bengaluru, followed by Radio Indigo. The network is the only one broadcasting in English (called "international format") in all of India's three biggest cities: Mumbai, Delhi, and Bengaluru, targeting an upscale sophisticated audience.

Key Insights

Frequency

94.3

Language

English

Prime Time

0700-1200,1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 55 / Per Ad Length (Sec)

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 6,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 2,52,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 7,56,000 / Per Show
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Time Check
Rack Rate
₹ 2,400 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Jane
Jane

Evening Drive

5:00 PM - 10:00 PM | Mon - Fri

Bryan-Tellis
Bryan-Tellis

The Blues With Bryan Tellis

10:00 PM - 01:00 AM | Mon-Sat

Kay
Kay

Good Morning Bangalore

07:00 AM - 12:00 PM | Mon - Fri

Joe
Joe

Bangalore On Dimand

12:00 PM - 05:00 PM | Mon - Fri

Confused?
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Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Sobha - Victoria Park
2
Winzo
3
Smoodh
4
Vimal Pan Masala
5
Apollo Tyres
6
Orange Health

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

60

40

Listenership Profile

Age Distribution

In %


16-19

11

20-29

32

30-39

22

40-49

14

50+

12

Others

9

Listenership Profile

NCCS Category Distribution

In %


A1

14

A2

13

A3

20

B1

16

B2

12

C1

15

Others

10

Listenership Profile

Mother Tongue

In %


Kannada

60

Tamil

12

Telugu

13

Others

15


Media in 60 words

Radio One, Bengaluru is an English radio station that plays 90s western music. The station is owned by Ht Media and has its presence in all major metro cities. With a listenership of around 9,90,000, it is the top English radio station in Bengaluru, followed by Radio Indigo. The network is the only one broadcasting in English (called "international format") in all of India's three biggest cities: Mumbai, Delhi, and Bengaluru, targeting an upscale sophisticated audience.

Other Information

Rate for advertising in Radio One, Bengaluru

You will get the rate for advertising in Radio One, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio One, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio One, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio One, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio One, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio One, Bengaluru

Media Agency can play a critical role if you are planning to advertise in Radio One, Bengaluru. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio One, Bengaluru is right for your brand. The agency uses IRS data to decide the TG and Radio One, Bengaluru listener profile match. Once you have decided to go ahead with advertising in Radio One, Bengaluru, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio One, Bengaluru. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio One, Bengaluru, and provide the advertiser with the number of people who listen to your ad. The Media Ant is an authorized agency for ad planning and buying on Radio One, Bengaluru provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio One, Bengaluru
Advertising in Radio One, Bengaluru would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio One, Bengaluru are:
  • Radio One, Bengaluru is one of the most popular radio stations in Bengaluru. Advertising on Radio One, Bengaluru would help brands reach out to maximum people in Bengaluru. 
  • Radio One, Bengaluru can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio One, Bengaluru is popular for its RJs who are also some of the most trusted influencers of Bengaluru city. Advertising on Radio One, Bengaluru would help brands leverage this to build trust among their audience. 
  • Radio One, Bengaluru is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio One, Bengaluru during morning and evening, advertisers can target working professionals, students, etc. 

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