Media Ant

Advertising in Better Interiors Magazine

Popular Options

Full Page

Full Page

Card Rate

₹ 150,000

Offer Rate

₹ 70,000
Half Page

Half Page

Card Rate

₹ 90,000

Offer Rate

₹ 42,000

Premium Options

Double Spread

Double Spread

Card Rate

₹ 300,000

Offer Rate

₹ 140,000
Cover Page

Cover Page

Card Rate

₹ 325,000

Offer Rate

₹ 276,250
Gatefold

Gate Fold

Card Rate

₹ 405,000

Offer Rate

₹ 344,250
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 24th of previous month

Language

Frequency

Area Covered

Cover Price

Circulation

Readership

Category

Unique Id

About Better Interiors Magazine Advertising

Better Interiors is a leader in Interior Design magazines. It has appropriate mix of content that caters to the design fraternity as well as the homemaker who is looking to set up her space in keeping with an aesthetic bent of mind. The magazine has a series of technique and maintenance-related articles geared towards bringing more pragmatism into homes and workspaces. It also features trends in design, materials and technology. From design fundamentals and do-it-yourself guides, from product information to industry trends, Better Interiors is the definitive guide in the design domain.

Magazine Soft Copy

Find Soft Copy of the Better Interiors Magazine. You can download or view it to see the reader profile of Better Interiors Magazine.


View/Download

Facts and Figures

Readership Profile

  • 85% of our readers own a house
  • 75% readers are in the 30 – 35 age group
  • 68% readers refer to the magazine before design & product finalization readers refer to the magazine before design & product finalization
  • High concentration on readers from SEC A and one residing in Top 10 Metros
  • On an average 3 people share a copy
  • Average reading time 50 mins.

Circulation Breakup - Zone

ZoneSplit
North35%
West29%
South23%
East13%

Circulation Breakup - City wise

CitiesSplit
Tier 1 cities (Top 10 Metros, Highly commercialised)52%
Tier 2 cities (State capitals, Major Industrial & Educational Hubs in state etc)34%
Tier 3 cities (Less than a million population)10%
Tier 4 & Tier 5 cities (below 5L population)4%

Readership Profile - Profession

ProfessionSplit
Professionals35%
Households / Home Makers23%
Entrepreneurs22%
Others20%

Readership Profile - Gender

GenderSplit
Male52%
Female48%

Editorial Calendar

DateTopic
June 2018Projects
July 2018Surfaces
August 2018Wall treatments + Paints + Wallpapers
September 2018Bathrooms
October 2018Diwali Special (Home Décor Products, Gifting Ideas, etc)
November 2018Kitchens
December 2018To be decided

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions.
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.



Better Interiors is a leader in Interior Design magazines. It has appropriate mix of content that caters to the design fraternity as well as the homemaker who is looking to set up her space in keeping with an aesthetic bent of mind. The magazine has a series of technique and maintenance-related articles geared towards bringing more pragmatism into homes and workspaces. It also features trends in design, materials and technology. From design fundamentals and do-it-yourself guides, from product information to industry trends, Better Interiors is the definitive guide in the design domain.

Why Advertise In Better Interiors Magazine?

Better Interiors Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Better Interiors Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Better Interiors advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Better Interiors Magazine Advertising

Message Impact

Full-page Better Interiors Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Better Interiors Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Better Interiors Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Better Interiors Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Better Interiors for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Better Interiors Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Better Interiors Magazine Deliver Engagement

  • The strong positive brand values of the Better Interiors Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Better Interiors Magazine.
  • Readers take action as a result of seeing advertising in Better Interiors Magazine.
  • Targeting with precision and without wastage is a key strength of Better Interiors Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Better Interiors Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Better Interiors Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Better Interiors Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

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