Media Ant
Advertising in Autocar India Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 165,000

Offer Rate

₹ 80,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 290,000

Offer Rate

₹ 140,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 255,000

Offer Rate

₹ 153,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 10th of every month
On Shelf Date : 24th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 150

Circulation

165,000

Readership

644,000

Category

Automobile

Unique Id

57

About Autocar India Magazine Advertising

Why advertise in Autocar India Magazine?

Autocar India Magazine was launched in September 1999. Autocar India Magazine has been country's leading authority for car and motorbike buyers. Autocar India magazine road test verdicts are the last word on new cars and bikes. Autocar India magazine also has the biggest and liveliest classified services section of any monthly motoring magazine.

Facts and Figures of Autocar India Magazine

Circulation Breakup
RegionsCirculation
North India52,800
South India46,200
West India39,600
East India26,400
Readership Profile - Age

People between age 22 - 45

Readership Profile - Education Qualification
  • 64% - post graduates / professionals
  • 43% - CEO / MD / Directors
  • It has an education qualification of Students in Professional Courses, Graduates, Post Graduates and above. It also includes people working as Self-employed professionals, Businessmen and Middle or Senior Management White Collar Workers. 
Readership Profile - Income
  • Readership Profile of majority Autocar readers belong to the Socio Economic Class of A1 and A2.
  • Average Income of an Autocar Reader is 1 lakh per household.
Readership Profile - Gender
  • 97 % Male 
  • 3 % female
Readership Profile - Subscribers

Subscribers profile of Autocar Magazine ranges from enthusiasts, people from the automotive industry (top, middle level management) representing vehicle manufacturers - 2 or 3 and 4 wheelers, LCVs, component manufacturers, ancillaries, tyres and tubes, oil, fuel, lubes and additives, paints, garage equipments. Also the service suppliers - finance or leasing, technology, retailing and aftermarket, fleet owners and operator’s serious auto buffs, financial analysts and auto companies abroad tracking business in India.

Who should advertise ?

Autocar India Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Client NameCategory
BMWBridgestone
AudiBridgestone
TVSMotorcycle
Mercedes BenzBridgestone
BridgestoneManufacturer

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com



VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of execution

Post release of your ad in Autocar India Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Autocar India magazine's respective edition to be shared via email.

Similar Media

Other options in Automobile Category

In addition to Autocar India magazine advertising, one can explore more similar options and they are provided below.


​1. Similar Magazines in Automobile Category2. Click here to view other magazines in Automobile Category. ​
Digital option

Click here to view advertising options on Autocar India website.

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Autocar India Magazine, copies of Autocar India Magazine are sent to the client within one working week.

When do I get the Hard copy of Autocar India Magazine?

With in 10-12 days of publishing Autocar India Magazine you will likely to get the Hard Copy.

Media Kit

Why Advertise In Autocar India Magazine?

Autocar India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Autocar India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Autocar India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Autocar India Magazine Advertising

Message Impact

Full-page Autocar India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Autocar India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Autocar India Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Autocar India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Autocar India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Autocar India Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Autocar India Magazine Deliver Engagement

  • The strong positive brand values of the Autocar India Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Autocar India Magazine.
  • Readers take action as a result of seeing advertising in Autocar India Magazine.
  • Targeting with precision and without wastage is a key strength of Autocar India Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Autocar India Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Autocar India Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Autocar India Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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