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Advertising in Autocar Professional Magazine

Advertising in Autocar Professional Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 75,000

Offer Rate

₹ 65,000
Half Page

Half Page

Per Insert

Card Rate

₹ 57,500

Offer Rate

₹ 51,750
Premium Options
Cover Page

Cover Page

Per Insert

Card Rate

₹ 1,43,750

Offer Rate

₹ 1,15,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 1st ,15th of every month

Language

English

Frequency

Fortnightly

Area Covered

India

Circulation

190,000

Readership

844,000

Category

Automobile

About Autocar Professional Magazine Advertising

Why advertise in Autocar Professional Magazine?

Autocar Professional Magazine is India's premier B2B automotive magazine, with a total focus on the Indian automotive industry. The magazine's comprehensive coverage includes vehicle and component manufacturers as well as auto retail and finance. Other vital areas covered include fuels, roads and infrastructure which impacts the development of the auto sector.

Facts and Figures of Autocar Professional Magazine

Circulation Breakup
RegionsCirculation
South India57,600
North India49,600
West India40,000
East India12,800
Readership Profile
  • Age Group - 18-24 Years & 25-40 Years
  • Socio-Economic Class - A1-A2
  • Education - Students in Professional Courses, Graduates, Post Graduates & Above
  • Occupation - Self-Employed Professionals, Businessmen, And Middle / Senior Management White-Collar Workers
  • Monthly Household Income - Rs 50,001 Plus
  • Towns / Metros - Population of 2.5 Million Plus Homes

Besides Enthusiasts people from the Automotive Industry (Top, Middle-Level Management). It also includes Automotive Industry representing vehicle manufacturers - 2 / 3 & 4 Wheelers, Light Commercial Vehicles, Component Manufacturers, Ancillaries, Tyres & Tubes, Oil, Fuel, Lubes & Additives, Paints, Garage Equipment, Service Suppliers - Finance / Leasing, Technology, Retailing and Aftermarket, Fleet Owners & Operator’s Serious Auto Buffs, Financial Analysts & Auto Companies Abroad Tracking.

Who Should Advertise?

Autocar Professional Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
AudiAutomobile manufacturer
BMWAutomobile manufacturer
ContinentalManufacturing company
SiemensAutomation company
Renesas ElectronicsSemiconductor manufacturing

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of Execution

Post release of your ad in Autocar Professional Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Autocar Professional magazine's respective edition to be shared via email.

Similar Media

Other options in Automobile Category

In addition to Autocar Professional magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Automobile Category

​2. Click here to view other magazines in Automobile Category. ​

Digital Option

Click here to view advertising options on Autocar Professional Magazine website.

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Autocar Professional Magazine, copies of Autocar Professional Magazine are sent to the client within one working week.

When do I get the Hard copy of Autocar Professional Magazine?

With in 10-12 days of publishing Autocar Professional Magazine you will likely to get the Hard Copy on request.

Media Kit

Why Advertise In Autocar Professional Magazine?

Autocar Professional Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Autocar Professional Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Autocar Professional advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Autocar Professional Magazine Advertising

Message Impact

Full-page Autocar Professional Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Autocar Professional Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Autocar Professional Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Autocar Professional Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Autocar Professional for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Autocar Professional Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Autocar Professional Magazine Deliver Engagement

  • The strong positive brand values of the Autocar Professional Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Autocar Professional Magazine.
  • Readers take action as a result of seeing advertising in Autocar Professional Magazine.
  • Targeting with precision and without wastage is a key strength of Autocar Professional Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Autocar Professional Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Autocar Professional Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Autocar Professional Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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