Home

Magazine

Advertising in Overdrive Magazine

Advertising in Overdrive Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 1,50,000

Offer Rate

₹ 1,00,000
Premium Options
Cover Page

Cover Page

Per Insert

Card Rate

₹ 2,50,000

Offer Rate

₹ 2,12,500
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 4,50,000

Offer Rate

₹ 3,82,500
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 65,000

Offer Rate

₹ 50,000
**5% GST is applicable on the above rates
Artwork Submission : 15th of that month when it goes On Stand
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 22nd-25th of previous month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 125

Circulation

178,000

Readership

531,786

Category

Automobile

About Overdrive Magazine Advertising

Why advertise in Overdrive Magazine?

Overdrive magazine has made it its mission to make life easier for its readers by testing vehicles and enabling them to make the right choice when it comes to choosing automobiles. Targeted at affluent auto enthusiasts, the magazine strives to achieve excellence by keeping its reader abreast of every development that occurs in the ever-evolving automobile market. Not only do you get in-depth reviews of the hottest wheels, but also helpful tips, step-by-step guides and expert advice. With its highly interactive mediums spread out over various platforms, Overdrive makes sure that the young and passionate enthusiasts are hooked onto the magazine

View Overdrive Magazine Online

To view Overdrive magazine online, please click on the link provided below:

Link to Overdrive Magazine E-Copy

Facts and Figures in Overdrive Magazine

Circulation Breakup
RegionsCirculation
North India50,726
West India48,937
East India40,853
South India24,375
Readership Profile
  • 60% readers are in the 20-50 age group
  • 57% of the readers have been reading OVERDRIVE since past 7 years
  • 69% of OD readers own a 4-wheeler & 51% 2 wheelers
  • 78% of readers refer to the magazine before making a purchase decision
  • High concentration in SEC A1
  • On an average 3 people share a copy
  • Average reading time is 50 mins
Sections in Overdrive Magazine

Overdrive Magazine largely covers the below mentioned sections in each edition - Caters to Car & Bike

  •  News
  •  Reviews
  •  First Impressions
  •  Tests
  •  Motor-sport
  •  Features 
  • Vehicle rating
  •  Comparisons

These are indicative and are subjected to change.

Who Should Advertise?

Overdrive Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
Vogo RentalsMotorcycle rental
SonyConsumer Electronics
HondaAutomobile
PorscheAutomobile

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of Execution

Post release of your ad in Overdrive Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Overdrive magazine's respective edition to be shared via email.

Similar Media

Other options in Automobile Category

In addition to Overdrive magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Automobile Category2. Click here to view other magazines in Automobile Category. ​
Digital Option

Click here to view advertising options on Overdrive website.

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Overdrive Magazine, copies of Overdrive Magazine are sent to the client within one working week.

When do I get the Hard copy of Overdrive Magazine?

With in 10-12 days of publishing Overdrive Magazine you will likely to get the Hard Copy on request.

Media Kit

Why Advertise In Overdrive Magazine?

Overdrive Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Overdrive Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Overdrive advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Overdrive Magazine Advertising

Message Impact

Full-page Overdrive Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Overdrive Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Overdrive Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Overdrive Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Overdrive for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Overdrive Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Overdrive Magazine Deliver Engagement

  • The strong positive brand values of the Overdrive Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Overdrive Magazine.
  • Readers take action as a result of seeing advertising in Overdrive Magazine.
  • Targeting with precision and without wastage is a key strength of Overdrive Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Overdrive Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Overdrive Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Overdrive Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

Loading