Advertising in Overdrive Magazine

Advertising in Overdrive Magazine

Advertising in Overdrive Magazine





About Advertising in Overdrive Magazine

To view Overdrive magazine online, please click on the link provided below: Link to Overdrive Magazine E-Copy

Key Insights



Cover Price

Rs. 125





Top Choice

Full Page

Full Page

Rack Rate

₹ 1,50,000 / Per Insert

TMA Offer

Login To View

Full Page covers the entire page of the magazine.
Cover Page

Cover Page

Rack Rate

₹ 2,50,000 / Per Insert

TMA Offer

Login To View

Ad is placed on the Inside Front Cover on the left hand side, Inside Back Cover on the right hand side and Back Cover of the Magazine.

Gate Fold

Rack Rate

₹ 4,50,000 / Per Insert

TMA Offer

Login To View

A page in the magazine folded to the same size as the other pages but intended to be opened out for reading.

Other Ad Options

Quarter Page
Quarter Page
Rack Rate
₹ 65,000 / Per Insert
TMA Offer
Login To View

We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

About Overdrive Magazine Advertising

Why advertise in Overdrive Magazine?

Overdrive magazine has made it its mission to make life easier for its readers by testing vehicles and enabling them to make the right choice when it comes to choosing automobiles. Targeted at affluent auto enthusiasts, the magazine strives to achieve excellence by keeping its reader abreast of every development that occurs in the ever-evolving automobile market. Not only do you get in-depth reviews of the hottest wheels, but also helpful tips, step-by-step guides and expert advice. With its highly interactive mediums spread out over various platforms, Overdrive makes sure that the young and passionate enthusiasts are hooked onto the magazine

View Overdrive Magazine Online

To view Overdrive magazine online, please click on the link provided below:

Link to Overdrive Magazine E-Copy

Facts and Figures in Overdrive Magazine

Circulation Breakup
North India50,726
West India48,937
East India40,853
South India24,375
Readership Profile
  • 60% readers are in the 20-50 age group
  • 57% of the readers have been reading OVERDRIVE since past 7 years
  • 69% of OD readers own a 4-wheeler & 51% 2 wheelers
  • 78% of readers refer to the magazine before making a purchase decision
  • High concentration in SEC A1
  • On an average 3 people share a copy
  • Average reading time is 50 mins
Sections in Overdrive Magazine

Overdrive Magazine largely covers the below mentioned sections in each edition - Caters to Car & Bike

  •  News
  •  Reviews
  •  First Impressions
  •  Tests
  •  Motor-sport
  •  Features 
  • Vehicle rating
  •  Comparisons

These are indicative and are subjected to change.

Who Should Advertise?

Overdrive Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
Vogo RentalsMotorcycle rental
SonyConsumer Electronics

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of Execution

Post release of your ad in Overdrive Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Overdrive magazine's respective edition to be shared via email.

Similar Media

Other options in Automobile Category

In addition to Overdrive magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Automobile Category2. Click here to view other magazines in Automobile Category. ​
Digital Option

Click here to view advertising options on Overdrive website.


How do I know my ad has been placed?

Once the advertisement is printed in Overdrive Magazine, copies of Overdrive Magazine are sent to the client within one working week.

When do I get the Hard copy of Overdrive Magazine?

With in 10-12 days of publishing Overdrive Magazine you will likely to get the Hard Copy on request.

Media Kit