Media Ant
Advertising in Vanitha Malayalam Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 650,000

Offer Rate

₹ 400,000
Half Page

Half Page

Per Insert

Card Rate

₹ 375,000

Offer Rate

₹ 318,750
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,325,000

Offer Rate

₹ 799,850
Cover Page

Cover Page

Per Insert

Card Rate

₹ 850,000

Offer Rate

₹ 600,000
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 300,000

Offer Rate

₹ 300,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th , 21st of every month

Language

Malayalam

Frequency

Fortnightly

Area Covered

Kerala

Cover Price

Rs. 25

Circulation

694,000

Readership

6,126,000

Category

General Interests

Unique Id

154

About Vanitha Malayalam Magazine

Vanitha is a fortnightly Malayalam magazine. Although its name translates to “woman” in Malayalam, it includes articles on a variety of topics, and is not strictly a women’s magazine. The Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.

Past Advertisers
  • Bella
  • Fair and Lovely
  • Whisper
  • Lakme
  • Parachute
E-copy of the Magazine

Click here to view e-copy of the Vanitha Magazine.

Facts and Figures

Circulation Breakup
RegionCirculation
Kochi125,000
Kottayam75,000
Pathanamthitta40,000
Trivandrum100,000
Palakkad42,000
Kollam49,000
Trichur75,000
Allapuzha43,000
Calicut53,000
Kannur55,000
Malappuram37,000
Readership Profile - Gender Ratio
GenderSplit
Female67%
Male33%
Editorial Calendar
IssueIssue TopicOn Stand DateMaterial Deadline
June 1st IssueNRI Special28/05/201717/05/2017
June 2nd IssueRamzan Special13/06/201722/05/2017
July 1st IssueAyurveda Special28/06/201701/06/2017
July 2nd IssueTBD13/07/201715/06/2017
August 1st IssueWedding Special28/07/201701/07/2017
August 2nd IssuePre Onam Festive Issue13/08/201715/07/2017
September 1st IssueOnam Special28/08/201701/08/2017
September 1st IssueFestive Special13/09/201715/08/2017
Readership Profile - Age
AgeSplit
20 - 29 years of age24%
30 - 39 years of age24%
Up to 19 years of age19%
50+ years of age17%
40 - 49 years of age16%
Readership Profile - Education
EducationSplit
Below SSC/HSC61%
Graduates18%
Under Graduates17%
Post Graduates4%
Readership Profile - Income
Socio Economic ClassificationSplit
SEC A136%
SEC A226%
SEC B113%
SEC B216%
Readership Profile - Psychographics
StatementsPercentage
Its important for me to look well dressed71%
Once I find a brand I like, I tend to stick to it69%
I love to buy new gadgets and appliances62%
I make sure I am well groomed whenever I step out of my house60%
Shopping at Malls is great fun59%
It is important to look young57%
I always look out for special offers/ discounts that are given for brands52%
I dont mind spending on expensive brands52%
I usually buy the best known brands49%
When I need information the 1st place I look is the internet46%
People come to me for advice before buying new things45%
I try to keep up with the developments in technology44%
I share my life with my friends on the internet34%

Other magazines from in General Interest Category

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Why Advertise In Vanitha Malayalam Magazine?

Vanitha Malayalam Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Vanitha Malayalam Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Vanitha Malayalam advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Vanitha Malayalam Magazine Advertising

Message Impact

Full-page Vanitha Malayalam Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Vanitha Malayalam Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Vanitha Malayalam Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Vanitha Malayalam Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Vanitha Malayalam for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Vanitha Malayalam Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Vanitha Malayalam Magazine Deliver Engagement

  • The strong positive brand values of the Vanitha Malayalam Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Vanitha Malayalam Magazine.
  • Readers take action as a result of seeing advertising in Vanitha Malayalam Magazine.
  • Targeting with precision and without wastage is a key strength of Vanitha Malayalam Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Vanitha Malayalam Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Vanitha Malayalam Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Vanitha Malayalam Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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