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Advertising in Vanitha Malayalam Magazine
600K
Circulation
Fortnightly
Frequency
About Advertising in Vanitha Malayalam Magazine
Vanitha is a fortnightly Malayalam magazine. Although its name translates to “woman” in Malayalam, it includes articles on a variety of topics, and is not strictly a women’s magazine. The Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.
Top Choice
Full Page
Rack Rate
₹ 7,00,000 / Per Insert
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Full Page covers the entire page of the magazine.
Half Page
Rack Rate
₹ 4,00,000 / Per Insert
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It covers half page of the magazine
Cover Page
Rack Rate
₹ 8,30,000 / Per Insert
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Ad is placed on the Inside Front Cover on the left hand side, Inside Back Cover on the right hand side and Back Cover of the Magazine.
Double Spread
Rack Rate
₹ 14,50,000 / Per Insert
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A Double Spread Ad spreads on two pages of the magazine. A Central Double Spread Ad is placed in the two middle pages of the magazine.
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About Vanitha Malayalam Magazine
Vanitha is a fortnightly Malayalam magazine. Although its name translates to “woman” in Malayalam, it includes articles on a variety of topics, and is not strictly a women’s magazine. The Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.
Past Advertisers
- Bella
- Fair and Lovely
- Whisper
- Lakme
- Parachute
E-copy of the Magazine
Click here to view e-copy of the Vanitha Magazine.
Facts and Figures
Circulation Breakup
| Region | Circulation |
| Kochi | 125,000 |
| Kottayam | 75,000 |
| Pathanamthitta | 40,000 |
| Trivandrum | 100,000 |
| Palakkad | 42,000 |
| Kollam | 49,000 |
| Trichur | 75,000 |
| Allapuzha | 43,000 |
| Calicut | 53,000 |
| Kannur | 55,000 |
| Malappuram | 37,000 |
Readership Profile - Gender Ratio
| Gender | Split |
| Female | 67% |
| Male | 33% |
Readership Profile - Age
| Age | Split |
| 20 - 29 years of age | 24% |
| 30 - 39 years of age | 24% |
| Up to 19 years of age | 19% |
| 50+ years of age | 17% |
| 40 - 49 years of age | 16% |
Readership Profile - Education
| Education | Split |
| Below SSC/HSC | 61% |
| Graduates | 18% |
| Under Graduates | 17% |
| Post Graduates | 4% |
Readership Profile - Income
| Socio Economic Classification | Split |
| SEC A1 | 36% |
| SEC A2 | 26% |
| SEC B1 | 13% |
| SEC B2 | 16% |
Readership Profile - Psychographics
| Statements | Percentage |
| Its important for me to look well dressed | 71% |
| Once I find a brand I like, I tend to stick to it | 69% |
| I love to buy new gadgets and appliances | 62% |
| I make sure I am well groomed whenever I step out of my house | 60% |
| Shopping at Malls is great fun | 59% |
| It is important to look young | 57% |
| I always look out for special offers/ discounts that are given for brands | 52% |
| I dont mind spending on expensive brands | 52% |
| I usually buy the best known brands | 49% |
| When I need information the 1st place I look is the internet | 46% |
| People come to me for advice before buying new things | 45% |
| I try to keep up with the developments in technology | 44% |
| I share my life with my friends on the internet | 34% |
Other magazines from in General Interest Category
Execution Process
Steps in Execution
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
How do I know my ad has been placed?
Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.
Vanitha Malayalam Advertising Rates 2022
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated frequently. Vanitha Malayalam Advertising is one of the most popular Magazine Advertising options hence advertisers need to know Vanitha Malayalam Advertising Rates 2022. You can find the updated Vanitha Malayalam Advertising Rates 2022 under the tab “Media Options & Pricing” To know the last updated date for Vanitha Malayalam Media Kit 2022, please check the blue tick beside Vanitha Malayalam advertising Rates under the Media Options tab.
Top 5 General Interest Magazine Advertising Sectors in Jan-March 2022
| S. No. | Category |
| 1 | Automobile |
| 2 | FMCG |
| 3 | Clothing |
| 4 | Footwear |
| 5 | Jewellery |
