Advertising in Vanitha Malayalam Magazine
Vanitha is a fortnightly Malayalam magazine. Although its name translates to “woman” in Malayalam, it includes articles on a variety of topics, and is not strictly a women’s magazine. The Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.
Click here to view e-copy of the Vanitha Magazine.
|Issue||Issue Topic||On Stand Date||Material Deadline|
|June 1st Issue||NRI Special||28/05/2017||17/05/2017|
|June 2nd Issue||Ramzan Special||13/06/2017||22/05/2017|
|July 1st Issue||Ayurveda Special||28/06/2017||01/06/2017|
|July 2nd Issue||TBD||13/07/2017||15/06/2017|
|August 1st Issue||Wedding Special||28/07/2017||01/07/2017|
|August 2nd Issue||Pre Onam Festive Issue||13/08/2017||15/07/2017|
|September 1st Issue||Onam Special||28/08/2017||01/08/2017|
|September 1st Issue||Festive Special||13/09/2017||15/08/2017|
|20 - 29 years of age||24%|
|30 - 39 years of age||24%|
|Up to 19 years of age||19%|
|50+ years of age||17%|
|40 - 49 years of age||16%|
|Socio Economic Classification||Split|
|Its important for me to look well dressed||71%|
|Once I find a brand I like, I tend to stick to it||69%|
|I love to buy new gadgets and appliances||62%|
|I make sure I am well groomed whenever I step out of my house||60%|
|Shopping at Malls is great fun||59%|
|It is important to look young||57%|
|I always look out for special offers/ discounts that are given for brands||52%|
|I dont mind spending on expensive brands||52%|
|I usually buy the best known brands||49%|
|When I need information the 1st place I look is the internet||46%|
|People come to me for advice before buying new things||45%|
|I try to keep up with the developments in technology||44%|
|I share my life with my friends on the internet||34%|
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Full Page/ Back Cover/ Gatefold|
|Ad Position||Regular/ Premium/ Innovative|
|Number of Insertions||1/ 3 / 7|
|Magazine Issue Dates||January/ February/ May|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.
Vanitha Malayalam Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Vanitha Malayalam Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Vanitha Malayalam advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Full-page Vanitha Malayalam Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
A major factor of Vanitha Malayalam Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Vanitha Malayalam Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Also contributing to the effectiveness of Vanitha Malayalam Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Vanitha Malayalam for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Vanitha Malayalam Magazine are a static medium, readers can analyze or look at your message indefinitely.
What is the difference between Bleed and Non Bleed ad?
Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine. Non Bleed ad is one where all content is within the safe area.
I have just placed my first ad in a magazine. Anything that I should be aware of?