TMA Quick Insights for Q4 2025

With top-spent totals across respected outlets like "Times of India" and niche markets like "Malayala Manorama, Kerala, Malayalam", brands achieve comprehensive national campaigns and corporate branding. Advertisers capitalize on the impressive ROI and broad audience engagement targeted by these media leaders. Leveraging popular ad formats like Custom Sized Ads or Half Page increases recall and market reach. Brands benefit greatly from aligning with these top media platforms for superior visibility and impactful campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Lead the way into the future of advertising with the Times Of India, Bangalore, English - the market leader in the newspaper industry with the stunning Total Spend of ₹1.41Cr. Its broad reach and diverse audience profile make it an advertiser's preferred choice for national campaigns, corporate branding, and premium launches. High visibility, superior recall, and impressive ROI are guaranteed. Partner with the power of print and command an indomitable presence in the marketplace.

Economic Times, All India, English

Economic Times, All India, English, commands unrivaled market leadership with a whopping total spend of ₹14.1Cr in the newspaper industry. Its vast reach and comprehensive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers are lured by its remarkable visibility, impactful recall, and impressive ROI. Hence, for a persuasive, professional, and powerful presence in the newspaper vertical, there's no match to Economic Times, All India, English.

Times Of India, Bombay Times, English

Commanding the highest total spend of ₹75.17L in the newspaper sector, Times Of India and Bombay Times in English demonstrate market leadership par excellence. Offering an unmatched reach with a refined audience profile, they’re the top choice for national campaigns, premium launches, and corporate branding. Advertisers prioritize them for their remarkable visibility, potent brand recall, and robust ROI. Hence, for impactful communication in the newspaper vertical, rely on the credibility and command of Times Of India and Bombay Times.

Malayala Manorama, Kerala, Malayalam

Malayala Manorama, Kerala's Malayalam market leader, packs a punch in the newspaper landscape. Captivating a wide audience profile, it successfully pulls in a robust reach, evidenced by an unprecedented Total Spend of ₹36L. The news giant has carved its niche as a preferred platform for national campaigns, premium launches, and corporate branding. Harnessing unparalleled visibility, superior recall and remarkable ROI, it's an ideal choice for advertisers. Trust Malayala Manorama to transcend your message seamlessly in the pulsating rhythm of the newspaper vertical.

Lokmat, Maharastra, Marathi

With a total spend of ₹34.23L, in the newspaper vertical, Lokmat leads the market in Maharashtra, establishing itself as the go-to Marathi medium for advertisers. Lokmat's broad audience profile, expansive reach, and intimate language connect, position it as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers bank on Lokmat for high visibility, unbeatable recall, and unparalleled ROI, making it a true champion in Maharashtra's advertising landscape.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

When it comes to national campaigns, premium launches, and corporate branding, Dainik Bhaskar stands at the forefront in All India, Hindi press. With an unparalleled reach and a staggering readership of 35.67L, it boasts an influential audience profile that promises maximum visibility. Advertisers prefer Dainik Bhaskar for its market leadership, great recall rate, and impressive ROI. This makes it an efficient and reliable choice in the newspaper vertical. Discover the power of impactful messaging with Dainik Bhaskar!

Times Of India, All India, English

The Times Of India, All India, English, enjoys an unparalleled leadership in the newspaper vertical, with the highest readership of 31L, radiating an extensive reach across the nation. Its compelling audience profile is instrumental in achieving high visibility, recall, and robust ROI, making it a prime choice for national campaigns, premium launches, and corporate branding. Leveraging its extensive readership can significantly amplify your brand's voice, ensuring maximum impact and value.

Times Of India, Education Times, All India, English

Times Of India's Education Times commands an enviable reach across All India, offering unparalleled visibility to advertisers seeking to make an impact. Fuelled by the highest readership of 25.38L, its English newspaper segment is a preferred platform for national campaigns, premium launches, and corporate branding. Reasons abound why this formidable market leader is the go-to choice - high recall, superior ROI, and a vast audience profile. Aid your brand's success with the weigh of the Times, ensuring your message resonates with your audience.

Times Of India, Times Ascent All India, English

Experience unparalleled reach with Times Of India, Times Ascent All India, English, a market leader in the newspaper vertical with the highest readership of 25.38L individuals. Our superior audience profile empowers your national campaigns, premium launches, and corporate branding with unmatched visibility and recall. Advertisers prefer us, assured of an attractive ROI. Witness the power of persuasive and impactful promotion, precisely tailored to resonate with your target audience.

Malayala Manorama, All India, Malayalam

Leading the newspaper industry in All India, Malayalam, Malayala Manorama, with its highest readership of 24.87L, is an undefeated market player. Its diverse audience profile and unparalleled reach make it the go-to platform for national campaigns, premium launches, and corporate branding. Advertisers bank on Malayala Manorama for its unwavering visibility, impactful recall, and tangible ROI, which naturally aligns with the newspaper vertical's dynamics, ensuring a persuasive and professional reach every time.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Custom Sized Ads - A market leader with a remarkable record of executing 105 campaigns in newspaper advertising. Providing unmatched visibility and recall, our know-how adapts naturally to the newspaper vertical, resonating with a diverse audience profile. With an expansive reach, Custom Sized Ads offers an impressive ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Witness the power of persuasion with our professionally curated, impactful advertising. Experience greatness with Custom Sized Ads.

Quarter Page

As a market leader, Quarter Page redefines media visibility with an unrivaled reach, offering solid recall and significant ROI to advertisers. Successfully executing 41 high-profile campaigns, it holds the record for the most in the newspaper industry. Known for its diversified audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding, promising an impactful and enduring presence. Choose Quarter Page, for persuasive and dynamic promotion tailor-made to the newspaper vertical.

Skybus

Skybus, leading the market with an unprecedented 22 campaigns successfully executed in newspaper, caters to a vast, diverse audience profile. Its extensive reach translates into maximum visibility, ensuring exemplary recall and promising a significant ROI. Preferring Skybus for national campaigns, premium launches, and corporate branding is no longer a choice, but a savvy marketing decision. Make your brand soar with Skybus and align yourself with a media platform that is esteemed in the newspaper vertical.

Half Page

Prominently positioned, Half Page reigns as a market leader with a record execution of 22 high-profile campaigns in newspapers nationwide. Our distinctive audience profile assures you of unparalleled visibility and recall, delivering impressive ROI. With our expansive reach, advertisers nationally endorse us for premium launches and corporate branding. Embrace the colossal impact of Half Page, making waves in the newspaper vertical with credentials that command attention.

Jacket Both Sides

Undisputedly spearheading the newspaper vertical, Jacket Both Sides embodies market leadership with its monumental record of executing the highest 16 campaigns. Ranging from national campaigns to premium launches and corporate branding, it caters to a divergent audience profile, offering exceptional reach. Advertisers favor Jacket Both Sides due to its enhanced visibility, remarkable recall, and impressive ROI, fortifying it as a powerhouse in the media sphere. Harness the unrivalled force of persuasion and impact that Jacket Both Sides offers for your brand today.

Top Categories by Ad Spend in Q4 2025

Book Newspaper Ads Across 2,500+ Publications in Minutes

Advertise in The Times of India, Dainik Bhaskar, Hindustan Times, Economic Times, and 2,500+ newspapers from your desk. Start at ₹250 for classifieds or ₹10,000 for display ads with instant quotes, transparent pricing, and free design support.

No haggling with newspaper reps. No hidden charges. Just results.

[Get Instant Quote] [Call 080-37307893]

What are Newspaper Ads?

Newspaper ads are printed advertisements published in daily or weekly newspapers that help businesses reach local, regional, or national audiences with high credibility and trust. Unlike digital ads that disappear in seconds, newspaper ads stay visible for 24-48 hours, get saved and shared, and appear alongside trusted editorial content—making them ideal for job postings, property listings, product launches, legal notices, and building brand legitimacy in markets where print still commands authority.

Why 5,000+ Businesses Trust The Media Ant for Newspaper Advertising

• Access 2,500+ newspapers in one platform—English, Hindi, and 20+ regional languages

• Save 15-25% instantly with pre-negotiated rates below card prices

• Free professional design for every campaign (worth ₹5,000-15,000)

• Book in 5 minutes with transparent pricing—what you see is what you pay

• Expert guidance included—we'll recommend the right publications for your goals

Trusted by: Government of UP, Hero MotoCorp, Maruti Suzuki, and 5,000+ companies since 2012

What are the Advantages of Newspaper Advertising?

• Trusted by 73% of readers – People believe print over social media ads; your brand gains instant credibility

• Reaches decision-makers – C-suite executives and business owners still read newspapers over morning coffee

• Geographic precision – Advertise only in Mumbai, Bangalore, or specific regions without paying for unwanted reach

• Longer shelf life – Ads stay visible 24-48 hours, get clipped, saved, shared—not lost in 3-second scrolls

• No ad fatigue – One newspaper ad creates lasting impact vs. digital ads needing 20+ impressions

• Perfect for critical announcements – Jobs, tenders, legal notices, property—people turn to newspapers first

• Complements digital campaigns – 67% of newspaper readers search online for advertised products

• Less competition per page – Your ad doesn't fight 50 other ads like social media feeds

• Flexible budgets – Start at ₹250 for classifieds or invest lakhs in full-page displays

• Trackable results – Use QR codes, unique phone numbers, promo codes to measure ROI

• Higher response rates – 2-5% for direct response vs. 0.05-0.1% for digital display ads

• Mandatory for legal compliance – Tenders, public notices, name changes require newspaper publication by law

Types of Newspaper Ads

1. Text Classified Ads – Starting ₹250

Plain text ads in the dedicated classifieds section—the most budget-friendly option for individuals and small businesses.

How it works: Your text appears in categories like Jobs, Property, Matrimonial, or Public Notices without images or logos

Pricing: ₹250-500 per 20 words depending on publication

Best for: Job vacancies, property rentals, legal notices, name changes, obituaries, vehicle sales

Why it works: Readers actively scan classifieds when job hunting, house hunting, or seeking specific services

Average results: 50-200 responses per job ad, 10-30 inquiries for property listings

Add-ons available: Bold text (+₹50), tick mark (+₹30), colored background (+₹100), box border (+₹75)

2. Classified Display Ads – From ₹20,000

Upgraded classifieds with logos, images, and design elements within the classifieds section—visual impact at mid-range pricing.

How it works: Your branded ad with images appears in classifieds but stands out with visual design

Available platforms:

• Job recruitment pages: Premium hiring ads with company logos

• Property sections: Real estate listings with photos

• Matrimonial pages: Profiles with photographs

Pricing: ₹200-500 per sq cm

Best for: Premium job ads, high-value property showcases, service announcements needing brand visibility

Why it works: 3x higher engagement than text-only ads while costing 60% less than full display

Average results: 100-300 applications for branded job ads, 25-50 property inquiries

3. Display Ads – From ₹10,000

Full creative freedom on main newspaper pages—front page, back page, or inside positions for maximum brand visibility.

Available sizes:

• Sky Bus (165 sq cm): ₹8,000-15,000 – Compact brand reminders

• Quarter Page (400 sq cm): ₹10,000-1,75,000 – Focused messaging for sales and announcements

• Half Page (825 sq cm): ₹25,000-2,50,000 – High-impact product launches and events

• Full Page (1,760 sq cm): ₹50,000-10,00,000 – Complete brand domination and major announcements

• Jacket Ads (Front + Back): ₹75,000-15,00,000 – Premium wraparound for market leadership

Pricing: Based on size, publication reach, page position, and city

Best for: Product launches, brand building campaigns, event promotion, corporate announcements, retail sales

Why it works: Your ad appears alongside trusted editorial content, transferring credibility to your brand

Average results: 45-60% brand recall after 3 insertions, 2-5% direct response rate

How Much Does Newspaper Advertising Cost in India?

Newspaper advertising costs in India range from ₹250 for basic classified ads to ₹15 lakh for premium full-page placements in national metros. The cost varies based on newspaper circulation, ad size, page position, city/region, and timing. This flexibility allows businesses of all sizes—from local shops to national brands—to find options matching their budget and reach goals.

Average newspaper advertising rates range from ₹250 to ₹10,00,000 depending on the ad type, newspaper popularity, and placement page.

What Affects Your Newspaper Advertising Cost?

• Newspaper circulation: The Times of India (7.6M readers) charges premium vs. regional papers with 200K circulation

• Ad size: Quarter page to full page—bigger size = higher cost but better per-impression value

• Page position: Front page costs 200-300% more than inside pages; Page 3 commands 100-150% premium

• City/region: Mumbai quarter-page costs ₹1,75,000 vs. ₹25,000 in Bhopal—7x difference

• Timing: Diwali week rates jump 40-60%; August-September offers lowest rates

• Volume: Book 10+ insertions, save 15-25%; annual contracts unlock 30-35% discounts

Newspaper Advertising Rates - Quick Comparison

How to Book Newspaper Ads with The Media Ant?

Book your newspaper ad in 5 minutes—seriously. No paperwork, no negotiations, no visiting newspaper offices.

Step 1: Choose Your Newspapers

Visit themediaant.com or call 080-37307893

Filter by city, language, and budget—or tell us your goal and we'll recommend perfect publications.

Free consultation included—we'll match you with newspapers reaching your exact target audience.

Step 2: Get Instant Pricing

See real-time rates across 2,500+ newspapers with volume discounts automatically applied.

100% transparent—no hidden charges.

Compare publications side-by-side:

• Quarter page in Economic Times (Mumbai): ₹1,75,000

• quarter page in Dainik Bhaskar: ₹25,000

• Both together: ₹2,00,000 with multi-publication discount

Step 3: Select Ad Size & Date

Choose from Sky Bus, Quarter Page, Half Page, Full Page, or Jacket ads.

Pick publication dates—our calendar shows pricing upfront (festivals cost more, we'll tell you).

Not sure? Click "Need Help" and a media planner calls within 15 minutes with recommendations.

Step 4: Review & Pay

Check complete summary—newspapers, dates, pricing, design.

Pay securely via UPI, cards, net banking, or corporate PO.

Confirmation within 2 hours with invoice and timeline.

Step 5: Relax—We Handle the Rest

We coordinate with newspapers and handle all backend processes:

• Send pre-publication proof for your review

• Confirm your ad publishes exactly as planned

• Deliver proof of publication same day

• Provide physical newspaper clippings on request

Questions? Your dedicated coordinator is one call away.

Why Choose The Media Ant for Newspaper Advertising?

1. Better Rates Through Volume Partnerships

We've booked ₹100+ crore in newspaper advertising. Pre-negotiated rates deliver 15-25% savings vs. booking directly—more reach for your budget.

2. Access 2,500+ Newspapers, One Platform

From The Times of India to hyperlocal papers. English, Hindi, Tamil, Telugu, Malayalam—all regional languages. No juggling multiple newspaper offices.

3. Free Professional Design Service

In-house creative team designs newspaper-optimized ads at no extra cost. Unlimited revisions. Saves ₹5,000-15,000 per ad.

4. Book in Minutes, Not Days

Most agencies take 3-5 days. Our platform gives instant quotes, online booking, and confirmation within 2 hours. Speed matters when deadlines are tight.

5. Expert Publication Recommendations

Tell us your goals—we'll recommend which newspapers, ad sizes, and dates deliver best ROI. Free media planning with every booking.

6. Transparent Pricing, No Surprises

See exactly what newspapers charge vs. our service fee. All discounts automatically applied. What you see is what you pay—no hidden markups.

7. Dedicated Support Start to Finish

Every client gets a coordinator—direct phone/WhatsApp access, booking assistance, proof verification, publication confirmation.

8. Proof of Publication Guaranteed

High-res tearsheets delivered the same day. Physical newspaper clippings available. Complete records for your archives and compliance needs.

The bottom line: You get newspaper reach without newspaper hassles—better rates, expert guidance, and dedicated support at every step.

No complicated processes. No surprise charges. Just newspaper advertising made simple.

[Book Your Ad Now] [Schedule Free Consultation] [Call 080-37307893]

Frequently Asked Questions

1. How much does newspaper advertising cost in India?

Newspaper advertising costs ₹250-500 for basic text classifieds, ₹20,000-50,000 for classified display ads, and ₹10,000-10,00,000 for display ads depending on size and publication. Regional papers like Dainik Bhaskar cost 70-85% less than metros like The Times of India for the same ad size. Start small and scale based on response.

2. Which newspaper is best for small business advertising?

Regional language leaders like Dainik Bhaskar, Malayala Manorama, or Vijay Karnataka are best for small businesses because they offer strong local reach at 70-85% lower cost than English nationals. For local services, advertise in your city's dominant regional paper. For national brands, The Times of India or Hindustan Times work best.

3. How long does it take to see results from newspaper ads?

Job ads generate 50-200 applications within 2-3 days. Product/service ads show response within 24-48 hours through calls and website visits. Brand awareness campaigns need 3-4 insertions (spanning 2-3 weeks) for measurable recall. Most businesses track initial response within the first week.

4. How far in advance should I book newspaper ads?

Book standard inside page ads 7-10 days in advance. Premium positions (front/back page) need 15-20 days. Festival seasons require 30-45 days as slots fill quickly. Last-minute bookings possible 48-72 hours before publication but with limited position choices.

5. What's the difference between classified and display ads in newspapers?

Text Classified: Plain text only, appears in classifieds section, charged per word (₹250+), best for jobs/notices.

Classified Display: Text + images in classifieds section, charged per sq cm (₹200-500), better visibility than text-only.

Display Ads: Full creative freedom on main pages, charged per sq cm (₹10,000+), maximum brand impact.

6. What makes The Media Ant different from booking newspapers directly?

Three advantages: (1) Pre-negotiated rates 15-25% below card prices save you money, (2) Free professional design service (worth ₹5,000-15,000), (3) One platform for 2,500+ newspapers vs. contacting each individually. We simplify the process and reduce costs.

7. Can I advertise in multiple newspapers with one booking?

Yes, book 3-20 newspapers in one transaction through The Media Ant. Perfect for multi-city launches or market saturation campaigns. Booking multiple publications unlocks 15-25% volume discounts automatically—cheaper than booking each newspaper separately.

8. Do I need a website to advertise in newspapers?

No, newspaper ads work without websites. Include phone numbers, WhatsApp, physical addresses, or QR codes linking to social media. However, 67% of newspaper readers search online for advertised businesses—having a website increases conversions by 40-60%.

9. Which newspaper has the highest readership in India?

Dainik Bhaskar leads with 16.5M readers (Hindi), followed by Dainik Jagran (15.9M) and The Times of India (7.6M English readers). For regional targeting: Malayala Manorama dominates Kerala (8.8M), Eenadu leads Andhra/Telangana (5.2M), Vijay Karnataka rules Karnataka (4.3M). Best newspaper depends on your target audience and geography.

Ready to reach millions of engaged readers? Book your newspaper ad with The Media Ant today.

No complexity. No hidden charges. Just newspapers made simple.

[Get Instant Quote] [Call 080-37307893] [Schedule Free Consultation]

The Media Ant – Your Newspaper Advertising Partner Since 2012

Making newspaper advertising transparent, affordable, and effective for 5,000+ businesses across India