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- About Advertising In Deccan Chronicle
- Why advertise In Deccan Chronicle
- View Media Online
- How Does Newspaper Advertising Works
- Features Of Deccan Chronicle
- Popular sections In Deccan Chronicle
- Past Advertisers
- Facts and Figures Of Deccan Chronicle Hyderabad
- Reach
- Execution Details Related To Advertising In Deccan Chronicle
- Execution Process Flow
- Images/Videos Of Past Execution
- Digital and Supplement Options Deccan Chronicle
- Advertising Supplements
- Digital Options
Advertising in Deccan Chronicle, Hyderabad, English Newspaper
Popular Media
Custom Sized Ads
Per Sq Cm
Card Rate
Offer Rate
₹ 3,360
Premium Media
Fixed Size
Per Insert
Card Rate
Offer Rate
₹ 3,30,656
Jacket
Per Insert
Card Rate
Offer Rate
₹ 21,28,995
Other Media
Skybus
Per Insert
Card Rate
Offer Rate
₹ 4,29,347
Pointer Ad
Per Insert
Card Rate
Offer Rate
₹ 93,870
Public Notice
Per Sq Cm
Card Rate
Offer Rate
₹ 2,025
**5% GST is applicable on the above rates
Language
English
Print Day
Daily
Area Covered
Hyderabad
Category Name
General Interest
Circulation
502173
Newspaper Type
Main
Deccan Chronicle Hyderabad with a circulation of around 502173 is one of the most popular Hindi newspapers in Hyderabad . Deccan Chronicle Hyderabad covers news in the General Intrest category. Deccan Chronicle Hyderabad offers one of the best newspaper advertising rates in Hyderabad and hence is preferred for newspaper advertising by brands across industries.
Why advertise In Deccan Chronicle
The advantages of advertising in Deccan Chronicle Hyderabad are:
- Deccan Chronicle is one of the most read newspapers in Hyderabad . Ads placed in Deccan Chronicle would reach maximum newspaper readers.
- Deccan Chronicle Hyderabad covers news and articles on various topics and hence by placing ads in Deccan Chronicle Hyderabad , advertisers can reach out to the audience having various interests.
- Deccan Chronicle is one of the most trusted newspaper brands in Hyderabad . Advertising in Deccan Chronicle Hyderabad will help advertisers build trust with their audience.
How Does Newspaper Advertising Works
There are the following 2 important factors :
Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.
g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height
h. Public Notice Advertisement: You can book Public Notice Ad in Deccan Chronicle Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in Deccan Chronicle Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.
Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
- i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
- ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
- iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.
Execution Process Flow
Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.
Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
Question:
What is Hanging Ad?
Answer:
The ad which appears on the top right corner of the newspaper is called "Hanging Ad". Typically the size of these ads are 8 x 8, 10 x 10, 15x 8 etc.
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