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Advertising in Mirror, Mumbai, English Newspaper

Advertising in Mirror, Mumbai, English Newspaper

Advertising in Mirror, Mumbai, English Newspaper

555.8K

Circulation

Sunday

Print Day

About Advertising in Mirror, Mumbai, English Newspaper

Mumbai Mirror is an Indian English Language compact Newspaper published by The Times Group. The newspaper was launched in 2005 and has a circulation of about 555774 copies every day. It is published from Pune, Ahmedabad and Bangalore as well. Mumbai being known as the Financial Capital of India, Mumbai Mirror is one of the most popular English Language newspapers in Mumbai. Launched in 2005, Mirror is a regional paper from the Times Group . It is a compact daily paper that targets the young readers and is designed in a way which is mobile and easy to read. Its enriched content covers breaking news stories, in-depth coverage of news, city-centric stories, youth initiatives, lifestyle and entertainment. ePaper LinkClick here to view the epaper of Mirror - Mumbai

Key Insights

Language

English

News Paper Type

Main

Categories

General Interest

Top Choice

Popular
Mirror Mumbai English-Custom Sized Advertising

Custom Sized Ads

Rack Rate

₹ 2,045 / Per Sq Cm

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The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.
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Quarter Page

Rack Rate

₹ 8,18,000 / Per Insert

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400 sq cm space will be given for placing the ad
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Half Page

Rack Rate

₹ 16,87,125 / Per Insert

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(825 sq cm) space will be given for placing the ad
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Full Page

Rack Rate

₹ 35,09,220 / Per Insert

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(1716 sq cm) space will be given for placing the ad
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Jacket Front Side

Rack Rate

₹ 59,88,840 / Per Insert

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An extra page with 1 printed side is added before the front page. Full-page ads can appear on that one side.
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Jacket Back Side

Rack Rate

₹ 59,88,840 / Per Insert

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An extra page with 1 printed side is added before the front page. Full-page ads can appear on that one side.
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Jacket Both Sides

Rack Rate

₹ 1,20,54,460 / Per Insert

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An extra page with 2 printed sides is added before the front page.
Mirror Mumbai English-Skybus Advertising
Skybus
Rack Rate
₹ 20,96,094 / Per Insert
TMA Offer
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Mirror Mumbai English-Advertorial Advertising
Advertorial
Rack Rate
₹ 960 / Per Square Centimetre
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Times Of India, Mumbai, English Newspaper- Pointer Advertising- Option 1
Pointer Ad
Rack Rate
₹ 3,86,600 / Per Insert
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Obituary Ad
Rack Rate
₹ 425 / Per Units
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Advertising in Mirror Mumbai, English Newspaper

About Mumbai Mirror

Mumbai Mirror is an Indian English Language compact Newspaper published by The Times Group. The newspaper was launched in 2005 and has a circulation of about 555774 copies every day. It is published from Pune, Ahmedabad and Bangalore as well. Mumbai being known as the Financial Capital of India, Mumbai Mirror is one of the most popular English Language newspapers in Mumbai. 

Launched in 2005, Mirror is a regional paper from the Times Group . It is a compact daily paper that targets the young readers and is designed in a way which is mobile and easy to read. Its enriched content covers breaking news stories, in-depth coverage of news, city-centric stories, youth initiatives, lifestyle and entertainment. 

ePaper Link

Click

here

to view the epaper of Mirror - Mumbai



Mumbai Mirror has standard advertising units for display advertising, ads can be taken in following dimensions.
PagesWidthHeightTotal
Full Page25.332.9832.37
Horizontal Half Page25.316404.8
Vertical Half Page12.532.9411.25
Quarter Page12.516200
Half Of Quarter Page138100
Quarter of Quarter Page6848
240 sq.cm1220240
Front Page - 5 cms Height25.35126.5
Front Page Skybus25.3375.9
202 sq.cm (Front Page Quarter Page)Maximum size ad in front page25.38202.4
625 sq.cm1932.9625.1
Why opt for advertising in Mumbai Mirror?

Mirror Mumbai Advertising Agencies would be the point of contact between the advertisers and the Mirror Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Mirror Mumbai Advertising makes a good choice for the following reasons:

  • On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be less than the card rate that Mumbai Mirror directly charges its customers.

  • For first time advertisers, taking care of small details involved in Mumbai Mirror Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.


What are the advantages of advertising in Mirror Mumbai?

Advertising in Mirror Mumbai would help brands in reaching out to their target customers and build trust. The advantages of advertising in Mirror Mumbai are:

  • Mumbai Mirror is the most read newspaper in Mumbai. Ads placed in Mirror Mumbai would reach maximum newspaper readers.

  • Mumbai Mirror covers news and articles on a number of topics and genres apart from Business and Finance hence by placing ads in Mirror Mumbai, advertisers can reach out to audiences having various interests.

  • Mumbai Mirror is one of the most trusted newspaper brands in India. Advertising in Mirror Mumbai will help advertisers build trust with their audience.

Target Audience of Mumbai Mirror

The target audience of Mirror Mumbai edition is the educated masses, most of the readers of Mumbai Mirror are graduate or postgraduate. Brands who want to target consumers who are educated and have a higher economic status can opt for Mirror Mumbai advertising. Advertising in Mirror Mumbai edition can also get the advertisers a lot of premium consumers, who may be interested in the products and services.

What is the reach of Mumbai Mirror ?

According to the Indian Readership Survey (IRS) the Mumbai Mirror  is the only single edition newspaper that has been included in the list of the top 5 newspapers. This shows the growing popularity of the newspaper, as well as a growing number of loyal readers. The average issue readership of Mirror Mumbai Edition has increased by 21%, growing from 6.6 lakh to 8 lakh. The newspaper daily continues to grow steadily and is a good platform for brands to advertise in. 


Ad types for Mumbai Mirror

Following are the media options available for Mirror Mumbai:

  • Variable Ad Size charged per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of the front page and 20 sq cm in case of all other pages.

  • Fixed Ad Size: These are premium options for placing ads in Mirror Mumbai Newspaper. Following three types of fixed size ads are available:

    • Full Page

    • Half Page

    • Quarter Page

  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper. Both the sides of the jacket page (before the front page) are printed.

  • Skybus: Skybus appears as a fixed size horizontal ad on the top most part of the first page.

  • Pointer: Pointer ads are very small sized ads that appear on the front page.



Mumbai Mirror Ad rates

Mirror Mumbai edition Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for The Mumbai Mirror Rate Card. The Mirror Mumbai Ad Rates mentioned are the discounted Mumbai Mirror Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

Mumbai Mirror Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention, hence cost higher than other placement options.

Mumbai Mirror Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs are higher. Also, since brands cannot place full page advertisements on the first page, a jacket is the only option for a full front page ad.

Mumbai Mirror Pointer Advertisement Rate:  Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.

Mumbai Mirror Skybus Advertisement Rate:  Skybus ads are the first ads to come to notice in a newspaper, hence skybus ads cost higher than other ads of the same size.

Ad Agency For Mumbai Mirror Advertising

The Media Ant is India's one of the leading newspaper advertising agencies. With presence across top cities like Mumbai, Delhi and Bangalore, we are the best newspaper advertising agency in India. We help advertisers plan, buy, execute, and monitor their newspaper campaigns on various TV channels. Our in-house performance team ensures that your newspaper advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in newspaper ads. Get the best rates to place your ad in any platform of your choice. Our best rates for advertising in Mumbai Mirror are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on Mumbai Mirror at the Mumbai Mirror - English Newspaper advertising planning tool on The Media Ant. You can contact us over WhatsApp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website.


Execution Process

Steps in Execution

Step 1 : Select Variables: Media Option, Ad Position, Number of Insertions and Campaign Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionPage 1/ Last Page/ Any Page/ Pointer Ad
Number of Insertions1/ 2/ 3
Size of the adHalf page/ Quarter page/ 240 sq cm
Date of Insertions1st Jan/ 2nd Jan/ 3rd Jan

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the ad is printed we will share the soft copy of the newspaper within 2 working days and hard copy within 15 working days from the date of execution.

Guidelines for Artwork Creation
  • PDF format should be PDF/X1a
  • All images/graphics should be in High Resolution
  • All images/graphics must be saved in CMYK color space
  • Reverse text size should be 12 points or greater

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