Custom Sized Ads
Per Sq Cm
Bombay Times with the circulation of 8,20,000 is one of the most popular supplements of the Times of India Mumbai Edition. It is the highest circulated English newspaper supplement in Mumbai. It is a supplement in the Entertainment, Fashion, and Lifestyle category and brands in eCommerce, Consumer durables, Real Estate, Electronics, and FMCG categories, etc advertise significantly in Bombay times.
Readership- 2050000 Approximately.
Top 10 Newspaper Advertisers in Mumbai For January-March 2021
5.The Muthoot Group
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The accepted format is PDF/X1a.
Steps in Execution
*Offline help is available once the campaign is approved.
Proof of Execution
The rate for advertising in Bombay Times
The rate for advertising in Bombay Times is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The Bombay Times. As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Bombay Times is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. The advertising Rate for Bombay Times varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.
How to select the right agency for advertising in Bombay Times
A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the Bombay Times. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in Bombay Times. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision are dependent on the competition activity, budget, and creative. The newspaper agency for Bombay Times will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from Times of India for your campaign.
The Media Ant is an authorized agency for ad planning and buying on Bombay Times and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Why advertise In Bombay Times
The advantages of advertising in Bombay Times are:
How Does Newspaper Advertising Works
There are the following 2 important factors :
Who Should Advertise
Brands with the following applicable factors should advertise
|4||Short Term Performance||Yes|
|5||Long term brand building||Yes|
Digital and Supplement Options Bombay Times
Bombay Times - Area Spilt Edition
1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?
|120 scm||240 scm||Quarter page|
|Horizontal Half Page(825 scm)||Vertical Half Page(736 scm)|
Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.
2. What are the different types of Jackets?
There are the following 3 types of Jacket Ads:
i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.
3. What is the page position for a classified display ad?
For classified display ads, there is no fixed position and may be placed in the supplement as well.
4. What are the rates for classified display ads?
For classified display ad rates, please send mail to email@example.com
What is Hanging Ad?
The ad which appears on the top right corner of the newspaper is called "Hanging Ad". Typically the size of these ads are 8 x 8, 10 x 10, 15x 8 etc.
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