Times Of India  Mumbai with a circulation of around  840000 is the highest circulated  English newspaper in  Maharashtra. It is also the 3rd highest circulated  English newspaper in India according to the Indian Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics, and FMCG categories, etc advertise significantly in Times Of India Mumbai.

Readership - 1930500 Approximately.

Popular sections In Times Of India Mumbai

1. Coinswitch Kuber

2. Zoya-A Tata Product

3. India Pharmaceutical Alliance

4. iphone 13

5. Samsung

Click here to view the E-paper.

The accepted format is PDF/X1a

Proof of Execution

The rates for Times Of India ads may vary depending on the ad options, the type of ad determines the cost that the advertisers have to pay. The section has detailed ad rates for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on Times of India, Mumbai. Times Of India ad rates would vary as per the newspaper advertising types, ad size, ad position, and targeting options. To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, Times of India ad rates are quite cost-effective and are ideal for every business. This is because you can easily run nationwide or regional campaigns, the campaigns can also be area-specific so the budget spent on the ad can even be kept minimum. 

The advantages of advertising in Times Of India Mumbai are: 

•  Times Of India is one of the most read newspapers in Maharashtra. Ads placed in The Times Of India would reach maximum newspaper readers.

•  Times Of India Mumbai covers news and articles on various topics and hence by placing ads in Times Of India Mumbai, advertisers can reach out to the audience having various interests. 

• Times Of India is one of the most trusted newspaper brands in Mumbai. Advertising in Times Of India Mumbai will help advertisers build trust with their audience.

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

The following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for a Horizontal half page, placing a half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.

The following are the sizes for the jacket:

Jacket Front Side: 32.9 cm width X 48 cm height

Jacket Back Side: 32.9 cm width X 52.5 cm height 

h. Public Notice Advertisement: You can book Public Notice Ad in Times Of India Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in Times Of India Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.

Variable/Custom-sized Newspaper Advertisements:

Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)

8 cm (wide) * 8 cm (long)

8 cm (wide) * 12 cm (long)

12 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors

 i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.

ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.

iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Brands with the following applicable factors should advertise

• Bombay Times- Covers lifestyle, entertainment, and fashion news.

• Times ascent- Covers job and career-related news.

• Times property- Covers news relating to property and housing.

• Speaking Tree- Consists of articles on spirituality and divinity. 

• Times Life- Consists of articles on lifestyle and wellness.

• Times Education- Caters to the needs of the student population regarding education and career options.

• Click here to view advertising options on the Times of India website. 

• Click here to view advertising options on the Times of India app.

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:

i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.

ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.

iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

3. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

4. What are the rates for classified display ads?

For classified display ad rates, please send mail to help@themediaant.com

Times Of India, Mumbai Advertising Rates 2021

The Media Ant is India's one of the leading newspaper advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best newspaper advertising agency in India.  We help advertisers plan, buy, execute, and monitor their newspaper campaigns on the Times of India, Mumbai advertising. Our in-house performance team ensures that your newspaper advertising campaigns are monitored to ensure the best performance.  In addition to this, we can also measure campaign engagement for relevant campaigns. 

As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in Times of India, Mumbai ads. Get the best rates to place your ad on any newspaper platform of your choice. Our best rates for advertising in the newspapers are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various Times of India newspapers across India at the Times Of India advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.