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Advertising in Times Of India, Mumbai, English Newspaper

Advertising in Times Of India, Mumbai, English Newspaper

Advertising in Times Of India, Mumbai, English Newspaper

490K

Circulation

1

City Rank

About Advertising in Times Of India, Mumbai, English Newspaper

With more than 490000 in daily circulation, the Times of India Mumbai is one of the most circulated newspapers in the city. Owned and operated by Bennett, Coleman & Co. Ltd, Times of India Mumbai has consistently ranked 1 for newspaper readership and circulation, making it a high-impact marketing option to showcase products and services to a city-wide hyperlocal audience.Times Of India Mumbai Newspaper will help companies build brand recognition and visibility with a 1.2M city-wide readership. Times Of India Advertisement Mumbai will offer various customizable ad options such as Jacket Page Ads, Full Page Ads, Half Page Ads, Quarter Page Ads, and more. Read On To Place Your Newspaper Ads Now!

Key Insights

Print Day

Daily

Language

English

News Paper Type

Main

Male Percentage

66

Readership

1.2M

Categories

General Interest

Top Choice

Popular

Custom Sized Ads

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.

Rack Rate

₹ 5,640 / Per Sq Cm


TMA Offer

₹ 5,076 / Per Sq Cm

Popular

Quarter Page

Times of India Quarter Page Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 400sq. cm for ad space.

Rack Rate

₹ 22,56,000 / Per Insert


TMA Offer

₹ 8,03,250 / Per Insert

Popular

Half Page

Times of India Half Page Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 825sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.

Rack Rate

₹ 46,53,000 / Per Insert


TMA Offer

₹ 13,85,606 / Per Insert

Premium

Full Page

Time of India Full Page Ads covers an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1711sq. cm.

Rack Rate

₹ 96,78,240 / Per Insert


TMA Offer

₹ 23,05,649 / Per Insert

Premium

Jacket Front Side

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1579sq. cm space, excluding the Masthead/Title Head.

Rack Rate

₹ 1,65,85,140 / Per Insert


TMA Offer

₹ 34,36,125 / Per Insert

Premium

Jacket Back Side

Times of India Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1711 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.

Rack Rate

₹ 1,65,85,140 / Per Insert


TMA Offer

₹ 12,02,644 / Per Insert

Premium

Jacket Both Sides

Times of India Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.

Rack Rate

₹ 3,31,70,280 / Per Insert


TMA Offer

₹ 41,23,350 / Per Insert

Other Ad Options

Pointer Ads

Rack Rate

₹ 1,93,300 / Per Insert


TMA Offer

₹ 1,73,970 / Per Insert

Skybus

Rack Rate

₹ 66,34,056 / Per Insert (s)


TMA Offer

₹ 13,74,450 / Per Insert (s)

Display Classified Ads

Rack Rate

₹ 400 / Per Insert


TMA Offer

₹ 357 / Per Insert

Advertorial

Rack Rate

₹ 6,296 / Per Insert


TMA Offer

₹ 5,667 / Per Insert

Obituary Ads

Rack Rate

₹ 1,230 /


TMA Offer

₹ 1,070 /

Public Notice

Rack Rate

₹ 3,870 / Per Sq Cm


TMA Offer

₹ 3,483 / Per Sq Cm

Popular Supplements

Popular Sections

Times City
Times City

City News Section (Mostly starts from page 2 and covers 3-4 pages)

Times Nation
Times Nation

National News Section (Starts after city section and covers 3-4 pages)

Times Trends
Times Trends

Trends Section (One-page section which contains information related to Science and Health )

Times Global
Times Global

Global News Section ( It's one-page news section)

Times Business
Times Business

Times Business

Times Sports
Times Sports

Sports Section (2-3 Pages news on sports)

Hyper local editions

Other Popular Editions

Times of India Website

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The Media Ant

Media Demographics & Analytics

Advertisers

1
Tata 1MG
2
Navi Finance
3
DAG World
4
Aster labs
5
J&J

Creative Reference of Newspaper Ads

User Reach & Demographics

Readership Profile

Age

In %


16-19

10

20-29

24

30-39

18

40-49

20

50+

24

Others

4

Readership Profile

Mother Tongue

In %


Marathi

32

Gujarati

22

Hindi

20

Others

26

Readership Profile

Household Composition

In %


NCCS A1

46

NCCS A2

28

NCCS A3

12

Others

14

Readership Profile

Language read and understand

In %


English

100

Hindi

99

Marathi

87

Gujarati

36


Times Of India Mumbai English Advertisement

With more than 490000 in daily circulation, the Times of India Mumbai is one of the most circulated newspapers in the city. Owned and operated by Bennett, Coleman & Co. Ltd, Times of India Mumbai has consistently ranked 1 for newspaper readership and circulation, making it a high-impact marketing option to showcase products and services to a city-wide hyperlocal audience.

Times Of India Mumbai Newspaper will help companies build brand recognition and visibility with a 1.2M city-wide readership. Times Of India Advertisement Mumbai will offer various customizable ad options such as Jacket Page Ads, Full Page Ads, Half Page Ads, Quarter Page Ads, and more. Read On To Place Your Newspaper Ads Now!

Advertising in Times Of India, Mumbai

Times Of India  Mumbai with a circulation of around  490000  is the highest circulated  English newspaper in  Maharashtra. It is also the 3rd highest circulated  English newspaper in India according to the Indian Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics, and FMCG categories, etc advertise significantly in Times Of India Mumbai.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved

Proof of Execution

  1. PDF of the newspaper with the ad (within 24 hrs of publishing)
  2. The hard copy of the newspapers can be shared on request. It takes 15 days for sharing the hard copy.

Other Information

Advertising rates of Times Of India Mumbai

The rates for Times Of India ads may vary depending on the ad options, the type of ad determines the cost that the advertisers have to pay. The section has detailed ad rates for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on Times of India, Mumbai. Times Of India ad rates would vary as per the newspaper advertising types, ad size, ad position, and targeting options. To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, Times of India ad rates are quite cost-effective and are ideal for every business. This is because you can easily run nationwide or regional campaigns, the campaigns can also be area-specific so the budget spent on the ad can even be kept minimum. 

Why advertise in Times Of India Mumbai

The advantages of advertising in Times Of India Mumbai are: 

  •  Times Of India is one of the most read newspapers in Maharashtra. Ads placed in The Times Of India would reach maximum newspaper readers.

  •  Times Of India Mumbai covers news and articles on various topics and hence by placing ads in Times Of India Mumbai, advertisers can reach out to the audience having various interests. 

  • Times Of India is one of the most trusted newspaper brands in Mumbai. Advertising in Times Of India Mumbai will help advertisers build trust with their audience.

How Does Newspaper Advertising Work

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

The following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for a Horizontal half page, placing a half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.

The following are the sizes for the jacket:

Jacket Front Side: 32.9 cm width X 48 cm height

Jacket Back Side: 32.9 cm width X 52.5 cm height 

h. Public Notice Advertisement: You can book Public Notice Ad in Times Of India Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in Times Of India Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.

Variable/Custom-sized Newspaper Advertisements:

Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)

8 cm (wide) * 8 cm (long)

8 cm (wide) * 12 cm (long)

12 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors

 i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.

ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.

iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Ad Agency for Times Of India, Mumbai Advertising

The Media Ant is India's one of the leading newspaper advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best newspaper advertising agency in India.  We help advertisers plan, buy, execute, and monitor their newspaper campaigns on the Times of India, Mumbai advertising. Our in-house performance team ensures that your newspaper advertising campaigns are monitored to ensure the best performance.  In addition to this, we can also measure campaign engagement for relevant campaigns. 

As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in Times of India, Mumbai ads. Get the best rates to place your ad on any newspaper platform of your choice. Our best rates for advertising in the newspapers are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various Times of India newspapers across India at the Times Of India advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website. 

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