Custom Sized Ads
Per Sq Cm
Card Rate
Offer Rate
Fixed Size
Per Insert
Card Rate
Offer Rate
Jacket
Per Insert
Card Rate
Offer Rate
Skybus
Per Insert
Card Rate
Offer Rate
Pointer Ad
Per Insert
Card Rate
Offer Rate
Public Notice
Per Sq Cm
Card Rate
Offer Rate
Obituary Ad
Per Units
Card Rate
Offer Rate
Advertorial
Per Square Centimetre
Card Rate
Offer Rate
Classified ads
Per Square Centimetre
Card Rate
Offer Rate
Language
English
Print Day
Daily
Area Covered
Mumbai
Category Name
General Interest
Circulation
830,000
Newspaper Type
Main
Times Of India Mumbai with a circulation of around 830000 is the highest circulated English newspaper in Maharashtra. It is also the 3rd highest circulated English newspaper in India according to Indian Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Times Of India Mumbai.
The rate for advertising in Times Of India Mumbai is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The Times Of India Mumbai . As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Times Of India Mumbai is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for Times Of India Mumbai varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.
A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the Times Of India Mumbai. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in Times Of India Mumbai. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision is dependent on the competition activity, budget, and creative. The newspaper agency for Times Of India Mumbai will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from Times of India for your campaign.
The Media Ant is an authorized agency for ad planning and buying on Times Of India Mumbai and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
The advantages of advertising in Times Of India Mumbai are:
Click here to view the E-paper.
There are the following 2 important factors :
h. Public Notice Advertisement: You can book Public Notice Ad in Times Of India Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in Times Of India Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.
City News Section (Mostly starts from page 2 and covers 3-4 pages)
National News Section (Starts after city section and covers 3-4 pages)
Interact Section ( It contains single column classified ads only and sometimes this section appears in Bombay Times page also)
Get Noticed Section (It contains double-column classified ads)
Education Section (2-3 pages section appears every Monday and if the content is very huge then appears as a separate supplement)
Job Section (1-2 pages section appears every Wednesday, Friday and if the content is very huge then appears as a separate supplement)
Editorial Section ( This is only a single page section)
Trends Section (One-page section which contains information related to Science and Health )
Global News Section ( It's one-page news section)
Business Section ( One page contains business news and another page contains information related to finance)
Sports Section (2-3 Pages news on sports)
Brands with the following applicable factors should advertise
No. | Factors | Applicability |
1 | National Reach | No |
2 | City Reach | Yes |
3 | Hyperlocal Reach | No |
4 | Short Term Performance | Yes |
5 | Long term brand building | Yes |
6 | Low budget | No |
7 | Premium Audience | No |
8 | Frequency | Yes |
Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.
Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
To view other supplements of The Times Of India, Mumbai, kindly click on the links below.
1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?
Sl No | Particulars | 120 scm | 240 scm | Quarter page (400 scm) | Horizontal Half Page(825 scm) | Vertical Half Page(736 scm) | |||||
W | H | W | H | W | H | W | H | W | H | ||
1 | Standard | 12 | 10 | 12 | 20 | 20 | 20 | 32.9 | 25 | 16 | 46 |
2 | Standard | 10 | 12 | 20 | 12 | 16 | 25 | NA | |||
3 | Other alternatives | 3 | 40 | 15 | 16 | 25 | 16 | ||||
4 | Other alternatives | 5 | 24 | 16 | 15 | 8 | 50 | ||||
5 | Other alternatives | 24 | 5 | 5 | 48 | 10 | 40 | ||||
6 | Other alternatives | 6 | 20 | 6 | 40 | NA | |||||
7 | Other alternatives | 20 | 6 | 8 | 30 | ||||||
8 | Other alternatives | 8 | 15 | 30 | 8 | ||||||
9 | Other alternatives | 15 | 8 | 10 | 24 | ||||||
10 | Other alternatives | 4 | 30 | 24 | 10 | ||||||
11 | Other alternatives | 30 | 4 | NA |
Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.
2. What are the different types of Jackets?
There are the following 3 types of Jacket Ads:
i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.
3. What is the page position for a classified display ad?
For classified display ads, there is no fixed position and may be placed in the supplement as well.
4. What are the rates for classified display ads?
For classified display ad rates, please send mail to help@themediaant.com
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Times Of India, Mumbai Advertising is one of the most popular Newspaper advertising options hence it is very important for advertisers to know Times Of India, Mumbai Advertising Rates 2021. You can find the updated Times Of India, Mumbai Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Times Of India, Mumbai Media Kit 2021, please check the blue tick beside the Times Of India, Mumbai Advertising Rates under the Media Options tab.
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?
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