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Advertising in Times Of India, Bangalore, English Newspaper

Advertising in Times Of India, Bangalore, English Newspaper

Advertising in Times Of India, Bangalore, English Newspaper

425K

Circulation

1

City Rank

About Advertising in Times Of India, Bangalore, English Newspaper

Times of India Bangalore with a circulation of around 425016 lacs is the largest circulated English newspaper in Bangalore. It is also the highest circulated English newspaper in Karnataka and the third-largest newspaper in India by circulation, according to the Indian Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics, and FMCG categories, etc advertise significantly in Times Of India Bangalore. With more than 10 lacs readers it is 170% the size of its closest competitor.

Key Insights

Print Day

Daily

Language

English

News Paper Type

Main

Male Percentage

72.92

Readership

528K

Categories

General Interest

Top Choice

Popular

Custom Sized Ads

Rack Rate

₹ 3,690 / Per Sq Cm

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The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.
Premium

Quarter Page

Rack Rate

₹ 14,76,000 / Per Insert

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400 sq cm space will be given for placing the ad
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Half Page

Rack Rate

₹ 30,44,250 / Per Insert

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(825 sq cm) space will be given for placing the ad
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Full Page

Rack Rate

₹ 63,72,630 / Per Insert

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(1716 sq cm) space will be given for placing the ad
Premium

Jacket Front Side

Rack Rate

₹ 81,88,152 / Per Insert

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An extra page with 1 printed side is added before the front page. Full-page ads can appear on that one side.
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Jacket Back Side

Rack Rate

₹ 81,88,152 / Per Insert

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An extra page with 1 printed side is added before the front page. Full-page ads can appear on that one side.
Premium

Jacket Both Sides

Rack Rate

₹ 52,00,000 / Per Insert

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An extra page with 2 printed sides is added before the front page.
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Front Page Centre Strip

Rack Rate

₹ 35,00,000 / Per Insert

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Ad will be placed in the center of the front page as a strip
Times Of India Bangalore-Skybus Advertising-Option 1
Skybus
Rack Rate
₹ 17,11,050 / Per Insert (s)
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Pointer Ad
Pointer Ad
Rack Rate
₹ 2,32,600 / Per Insert
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Display Classified ads
Rack Rate
₹ 1,375 / Per Insert
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Times Of India Bangalore-Advertorial Advertising-Option 1
Advertorial
Rack Rate
₹ 3,927 / Per Square Centimetre
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Public Notice
Rack Rate
₹ 1,200 / Per Sq Cm
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Obituary Ad
Rack Rate
₹ 750 / Per Width
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Recruitment Ad
Rack Rate
₹ 1,568 / Per Insert
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Media in 60 words

Times of India Bangalore with a circulation of around 425016 lacs is the largest circulated English newspaper in Bangalore. It is also the highest circulated English newspaper in Karnataka and the third-largest newspaper in India by circulation, according to the Indian Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics, and FMCG categories, etc advertise significantly in Times Of India Bangalore. With more than 10 lacs readers it is 170% the size of its closest competitor.

Reach

Readership-10 lacs approximately.

Other Media Facts

Popular sections In Times of India Bangalore

Times Of India Bangalore Advertising Popular Section      City News Section (Mostly starts from page 2 and covers 3-4 pages)

Times Of India Bangalore Advertising Popular Section      National News Section (Starts after city section  and covers 3-4 pages)

Times Of India Bangalore Advertising Popular Section       Interact Section ( It contains single column classified ads only and sometimes this section appears on Bangalore Times page also)

Times Of India Bangalore Advertising Popular Section      Get Noticed Section (It contains double-column classified ads)

Times Of India Bangalore Advertising Popular Section      Education Section (2-3 pages section appears every Monday and if the content is very huge then appears as a separate supplement)

Times Of India Bangalore Advertising Popular Section      Job Section (1-2 pages section appears every Wednesday, Friday and if the content is very huge then appears as a separate supplement)

Times Of India Bangalore Advertising Popular Section       Editorial Section ( This is only a single page section)

Times Of India Bangalore Advertising Popular Section       Trends Section (One-page section which  contains information related to Science and Health )

Times Of India Bangalore Advertising Popular Section       Global News Section ( It's  one-page news section)

Times Of India Bangalore Advertising Popular Section        Business Section ( One page contains business news and another page contains information related to finance)

Times Of India Bangalore Advertising Popular Section       Sports Section (2-3 Pages news on sports)

Performance Data

Not available.

Past Advertisers

Top 5 Newspaper Advertisers in Bangalore For  Jan-March 2022

1. Netflix
2. Veranda 360
3. Samsung
4. Omega
5. Zomato

View Media Live

Click here to view the E-paper

Artwork Related

The accepted format is PDF/X1a

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Proof of Execution

  1. PDF of the newspaper with the ad (within 24 hrs of publishing)
  2. The hard copy of the newspapers can be shared on request. It takes 15 days for sharing the hard copy.

Other Information

The rate for advertising in Times Of India Bangalore

The rate for advertising in Times Of India Bangalore is available in the Media Option and Pricing tab of this page. In Newspapers, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half-page, and quarter pages ads in The Times Of India Bangalore. As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Times Of India Bangalore is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for Times Of India Bangalore varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.

Times Of India, Bangalore Ad Agency

The Media Ant is India's one of the leading newspaper advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best newspaper advertising agency in India. We help advertisers plan, buy, execute, and monitor their Times of India, Bangalore ad campaigns. Our in-house performance team ensures that your Times of India, Bangalore advertising campaigns are monitored to ensure the best performance.  

In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in Times of Indian, Bangalore. Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on Times of India, Bangalore are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.

Why advertise In Times Of India Bangalore?

The advantages of advertising in Times Of India Bangalore are: 

  • Times Of India is one of the most read newspapers in Bangalore. Ads placed in The Times Of India would reach maximum newspaper readers.
  • Times Of India Bangalore covers news and articles on various topics and hence by placing ads in Times Of India Bangalore, advertisers can reach out to the audience having various interests. 
  • Times Of India is one of the most trusted newspaper brands in Bangalore. Advertising in Times Of India Bangalore will help advertisers build trust with their audience.

How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:


Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm) : A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts but it may vary in exceptional cases.

f. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:

Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

h. Public Notice Advertisement: You can book Public Notice Ad in Times Of India Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in Times Of India Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.

Variable/Custom-sized Newspaper Advertisements:

Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors

i) Page Position: Based on page position rate changes or extra premium is charged e,g. Rate for premium pages like the front, last, page 3 is always higher than any other pages.

ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.

iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceNo
8FrequencyYes

To view other supplements of The Times Of India, Bangalore, kindly click on the links below.

To view other supplements of The Times Of India, Bangalore, kindly click on the links below. 

Bangalore Times- Covers lifestyle, entertainment, and fashion news.

Times ascent- Covers job and career-related news.

Times property- Covers news relating to property and housing.

Speaking Tree- Consists of articles on spirituality and divinity. 

Times Life- Consists of articles on lifestyle and wellness.

Times Education- Caters to the needs of the student population regarding education and career options.

Digital Options

Click here to view advertising options on the Times of India website.

Click here to view advertising options on the Times of India app.

FAQs

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Sl No
Particulars
120 scm240 scmQuarter page
(400 scm)
Horizontal Half Page(825 scm)Vertical Half     Page(736 scm)
WHWHWHWHWH
1Standard12101220202032.9251646
2Standard101220121625
NA
3Other alternatives34015162516
4Other alternatives5241615850
5Other alternatives2455481040
6Other alternatives620640NA



7Other alternatives206830
8Other alternatives815308
9Other alternatives1581024
10Other alternatives4302410
11Other alternatives304NA


Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the possible ad dimensions in the classified section?

There are 2 different kinds of display classified ads:

i) Single column classified display

For single-column classified display, width size is fixed to 3 and height starts with 5 and can be 6,7,8,9...48 maximum.

ii) Double column classified display
For Double column classified display,following are the possible sizes:

6.34 cm w x 5 cm h or

6.34 cm w x 10 cm h or

9.6 cm w x 10 cm h or

13 cm w x 10 cm h

The maximum total size is 130 scm.

3. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:
i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
ii) Hybrid Jacket: This type of jacket ad option includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

4. How Galleria is different from normal classified?

Galleria is a separate section that comes in the classified page of Times Of India with the heading GALLERIA. These are generally double-column classified ads and thus are more visible than single column classified ads. 

5. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

6. What are the rates for classified display ads?

For classified display ad rates, please send a mail to help@themediaant.com.

Times Of India, Bangalore Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Times Of India, Bangalore Advertising is one of the most popular Newspaper advertising options hence it is very important for advertisers to know Times Of India, Bangalore Advertising Rates 2022. You can find the updated Times Of India, Bangalore Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

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