- About Advertising In Times Of India Bangalore
- Summary In 60 Words
- Rate for advertising in Times Of India Bangalore
- How to select the right agency for advertising in Times Of India Bangalore
- Why advertise In Times Of India Bangalore?
- View Media Online
- How Does Newspaper Advertising Works
- Features of Times Of India Bangalore
- Popular sections In Times of India Bangalore
- Who Should Advertise
- Past Advertisers
- Facts and Figures Of Times Of India Bangalore
- Reach
- Execution Details Related To Advertising In Times Of India Bangalore
- Execution Process Flow
- Images/Videos Of Past Execution
- Digital And Supplement Options Of Times Of India Bangalore
- Advertising Supplements
- Digital Options
- FAQs Related To Times Of India Bangalore
- Media Kit
Advertising in Times Of India, Bangalore, English Newspaper
Popular Media
Custom Sized Ads
Per Sq Cm
Card Rate
Offer Rate
Premium Media
Fixed Size
Per Insert
Card Rate
Offer Rate
Jacket
Per Insert
Card Rate
Offer Rate
Other Media
Skybus
Per Insert
Card Rate
Offer Rate
Pointer Ad
Per Insert
Card Rate
Offer Rate
Public Notice
Per Sq Cm
Card Rate
Offer Rate
Advertorial
Per Square Centimetre
Card Rate
Offer Rate
Classified ads
Per Square Centimetre
Card Rate
Offer Rate
Language
English
Print Day
Daily
Area Covered
Bangalore
Category Name
General Interest
Circulation
488,486
Newspaper Type
Main
Summary In 60 Words
Times of India Bangalore with a circulation of around 4.9 lacs is the largest circulated English newspaper in Bangalore. It is also the highest circulated English newspaper in Karnataka and the third-largest newspaper in India by circulation, according to Indian Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Times Of India Bangalore. With more than 10 lacs readers it is 170% the size of its closest competitor.
Rate for advertising in Times Of India Bangalore
The rate for advertising in Times Of India Bangalore is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The Times Of India Bangalore. As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Times Of India Bangalore is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for Times Of India Bangalore varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.
How to select the right agency for advertising in Times Of India Bangalore
A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the Times Of India Bangalore. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in Times Of India Bangalore. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision are dependent on the competition activity, budget, and creative. The newspaper agency for Times Of India Bangalore will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from Times of India for your campaign.
The Media Ant is an authorized agency for ad planning and buying on Times of India Bangalore and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Why advertise In Times Of India Bangalore?
The advantages of advertising in Times Of India Bangalore are:
- Times Of India is one of the most read newspapers in Bangalore. Ads placed in The Times Of India would reach maximum newspaper readers.
- Times Of India Bangalore covers news and articles on various topics and hence by placing ads in Times Of India Bangalore, advertisers can reach out to the audience having various interests.
- Times Of India is one of the most trusted newspaper brands in Bangalore. Advertising in Times Of India Bangalore will help advertisers build trust with their audience.
View Media Online
Click here to view the E-paper
How Does Newspaper Advertising Works
There are the following 2 important factors :
Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm) : A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts but it may vary in exceptional cases.
f. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height
Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
i) Page Position: Based on page position rate changes or extra premium is charged e,g. Rate for premium pages like the front, last, page 3 is always higher than any other pages.
ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.
Popular sections In Times of India Bangalore
City News Section (Mostly starts from page 2 and covers 3-4 pages)
National News Section (Starts after city section and covers 3-4 pages)
Interact Section ( It contains single column classified ads only and sometimes this section appears in Bangalore Times page also)
Get Noticed Section (It contains double-column classified ads)
Education Section (2-3 pages section appears every Monday and if the content is very huge then appears as a separate supplement)
Job Section (1-2 pages section appears every Wednesday, Friday and if the content is very huge then appears as a separate supplement)
Editorial Section ( This is only a single page section)
Trends Section (One-page section which contains information related to Science and Health )
Global News Section ( It's one-page news section)
Business Section ( One page contains business news and another page contains information related to finance)
Sports Section (2-3 Pages news on sports)
Who Should Advertise
Brands with the following applicable factors should advertise
| No. | Factors | Applicability |
| 1 | National Reach | No |
| 2 | City Reach | Yes |
| 3 | Hyperlocal Reach | No |
| 4 | Short Term Performance | Yes |
| 5 | Long term brand building | Yes |
| 6 | Low budget | No |
| 7 | Premium Audience | No |
| 8 | Frequency | Yes |
Past Advertisers
| Brand Name | Category |
| Qtrove | Ecommerce |
| Amazon | Ecommerce |
| L&T Realty | Real Estate |
| GM Infinite | Real Estate |
Execution Process Flow
Step 1:Planning and Best Rate : Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.
Step 2 : Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
Advertising Supplements
To view other supplements of The Times Of India,Bangalore, kindly click on the links below.
Bangalore Times- Covers lifestyle, entertainment, and fashion news.
Times ascent- Covers job and career-related news.
Times property- Covers news relating to property and housing.
Speaking Tree- Consists of articles on spirituality and divinity.
Times Life- Consists of articles on lifestyle and wellness.
Times Education- Caters to the needs of the student population regarding education and career options.
1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?
Sl No | Particulars | 120 scm | 240 scm | Quarter page (400 scm) | Horizontal Half Page(825 scm) | Vertical Half Page(736 scm) | |||||
| W | H | W | H | W | H | W | H | W | H | ||
| 1 | Standard | 12 | 10 | 12 | 20 | 20 | 20 | 32.9 | 25 | 16 | 46 |
| 2 | Standard | 10 | 12 | 20 | 12 | 16 | 25 | NA | |||
| 3 | Other alternatives | 3 | 40 | 15 | 16 | 25 | 16 | ||||
| 4 | Other alternatives | 5 | 24 | 16 | 15 | 8 | 50 | ||||
| 5 | Other alternatives | 24 | 5 | 5 | 48 | 10 | 40 | ||||
| 6 | Other alternatives | 6 | 20 | 6 | 40 | NA | |||||
| 7 | Other alternatives | 20 | 6 | 8 | 30 | ||||||
| 8 | Other alternatives | 8 | 15 | 30 | 8 | ||||||
| 9 | Other alternatives | 15 | 8 | 10 | 24 | ||||||
| 10 | Other alternatives | 4 | 30 | 24 | 10 | ||||||
| 11 | Other alternatives | 30 | 4 | NA | |||||||
Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.
2. What are the possible ad dimensions in the classified section?
There are 2 different kinds of display classified ads:
i) Single column classified display
For single-column classified display, width size is fixed to 3 and height starts with 5 and can be 6,7,8,9...48 maximum.
ii) Double column classified display
For Double column classified display,following are the possible sizes:
6.34 cm w x 5 cm h or
6.34 cm w x 10 cm h or
9.6 cm w x 10 cm h or
13 cm w x 10 cm h
The maximum total size is 130 scm.
3. What are the different types of Jackets?
There are the following 3 types of Jacket Ads:
i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
ii) Hybrid Jacket: This type of jacket ad option includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.
Galleria is a separate section that comes in the classified page of Times Of India with the heading GALLERIA. These are generally double-column classified ads and thus are more visible than single column classified ads.
5. What is the page position for a classified display ad?
For classified display ads, there is no fixed position and may be placed in the supplement as well.
6. What are the rates for classified display ads?
For classified display ad rates, please send a mail to help@themediaant.com.
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?
- Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
- Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
- Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee
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