Custom Sized Ads
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Times of India Bangalore with a circulation of around 4.9 lacs is the largest circulated English newspaper in Bangalore. It is also the highest circulated English newspaper in Karnataka and the third-largest newspaper in India by circulation, according to Indian Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Times Of India Bangalore. With more than 10 lacs readers it is 170% the size of its closest competitor.
The rate for advertising in Times Of India Bangalore is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The Times Of India Bangalore. As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Times Of India Bangalore is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for Times Of India Bangalore varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.
A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the Times Of India Bangalore. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in Times Of India Bangalore. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision are dependent on the competition activity, budget, and creative. The newspaper agency for Times Of India Bangalore will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from Times of India for your campaign.
The Media Ant is an authorized agency for ad planning and buying on Times of India Bangalore and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
The advantages of advertising in Times Of India Bangalore are:
Click here to view the E-paper
There are the following 2 important factors :
Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
City News Section (Mostly starts from page 2 and covers 3-4 pages)
National News Section (Starts after city section and covers 3-4 pages)
Interact Section ( It contains single column classified ads only and sometimes this section appears in Bangalore Times page also)
Get Noticed Section (It contains double-column classified ads)
Education Section (2-3 pages section appears every Monday and if the content is very huge then appears as a separate supplement)
Job Section (1-2 pages section appears every Wednesday, Friday and if the content is very huge then appears as a separate supplement)
Editorial Section ( This is only a single page section)
Trends Section (One-page section which contains information related to Science and Health )
Global News Section ( It's one-page news section)
Business Section ( One page contains business news and another page contains information related to finance)
Sports Section (2-3 Pages news on sports)
Brands with the following applicable factors should advertise
|4||Short Term Performance||Yes|
|5||Long term brand building||Yes|
|L&T Realty||Real Estate|
|GM Infinite||Real Estate|
Step 1:Planning and Best Rate : Select page number, ad size, number of inserts and send the details to firstname.lastname@example.org and we will share the final offer rate within 1 working day.
Step 2 : Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
To view other supplements of The Times Of India,Bangalore, kindly click on the links below.
Bangalore Times- Covers lifestyle, entertainment, and fashion news.
Times ascent- Covers job and career-related news.
Times property- Covers news relating to property and housing.
Speaking Tree- Consists of articles on spirituality and divinity.
Times Life- Consists of articles on lifestyle and wellness.
Times Education- Caters to the needs of the student population regarding education and career options.
1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?
|120 scm||240 scm||Quarter page|
|Horizontal Half Page(825 scm)||Vertical Half Page(736 scm)|
Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.
2. What are the possible ad dimensions in the classified section?
There are 2 different kinds of display classified ads:
i) Single column classified display
For single-column classified display, width size is fixed to 3 and height starts with 5 and can be 6,7,8,9...48 maximum.
ii) Double column classified display
For Double column classified display,following are the possible sizes:
6.34 cm w x 5 cm h or
6.34 cm w x 10 cm h or
9.6 cm w x 10 cm h or
13 cm w x 10 cm h
The maximum total size is 130 scm.
3. What are the different types of Jackets?
There are the following 3 types of Jacket Ads:
i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
ii) Hybrid Jacket: This type of jacket ad option includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.
Galleria is a separate section that comes in the classified page of Times Of India with the heading GALLERIA. These are generally double-column classified ads and thus are more visible than single column classified ads.
5. What is the page position for a classified display ad?
For classified display ads, there is no fixed position and may be placed in the supplement as well.
6. What are the rates for classified display ads?
For classified display ad rates, please send a mail to email@example.com.
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?
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