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Advertising in Times Of India, Hyderabad, English Newspaper

Advertising in Times Of India, Hyderabad, English Newspaper

Advertising in Times Of India, Hyderabad, English Newspaper

183.6K

Circulation

Daily

Print Day

About Advertising in Times Of India, Hyderabad, English Newspaper

Times Of India  Hyderabad with a circulation of around  189776 is the 2nd highest circulated  English newspaper in  Hyderabad. It is also the 2nd highest circulated  English newspaper in  Telangana. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Times Of India Hyderabad.

Key Insights

Language

English

News Paper Type

Main

Male Percentage

71

Readership

276K

Categories

General Interest

Top Choice

Popular
Times Of India Hyderabad-Custom Sized Advertising-Option 1

Custom Sized Ads

Rack Rate

₹ 1,350 / Per Sq Cm

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The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.
Popular

Quarter Page

Rack Rate

₹ 5,40,000 / Per Insert

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Times of India Quarter Page Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 400sq. cm for ad space.
Popular

Half Page

Rack Rate

₹ 11,13,750 / Per Insert

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Times of India Half Page Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 825sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Premium

Full Page

Rack Rate

₹ 23,16,600 / Per Insert

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Time of India Full Page Ads covers an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1711sq. cm.
Premium

Jacket Front Side

Rack Rate

₹ 29,17,200 / Per Insert

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Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1494sq. cm space, excluding the Masthead/Title Head.
Premium

Jacket Back Side

Rack Rate

₹ 29,17,200 / Per Insert

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An extra page with 1 printed side is added before the front page. Full-page ads can appear on that one side.
Premium

Jacket Both Sides

Rack Rate

₹ 58,34,400 / Per Insert

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An extra page with 2 printed sides is added before the front page.

Other Ad Options

Skybus
Rack Rate
₹ 11,66,880 / Per Insert (s)
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Pointer Ads
Rack Rate
₹ 34,000 / Per Insert
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Times Of India Hyderabad-Classified Advertising-Option 1
Display Classified Ads
Rack Rate
₹ 1,008 / Per Square Centimetre
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Times Of India Hyderabad-Advertorial Advertising-Option 1
Advertorial
Rack Rate
₹ 1,478 / Per Square Centimetre
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Times Of India Hyderabad-Public Notice Advertising-Option 1
Public Notice
Rack Rate
₹ 925 / Per Sq Cm
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Recruitment Ads
Rack Rate
₹ 972 / Per Insert
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The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Readership profile

Age Distribution

In %


20-29

28

Others

72

Readership profile

Marital Status

In %


Married

40

Unmarried

60

Readership Profile

Mother Tongue

In %


Telugu

55

Others

45

Readership Profile

Household Composition

In %


NCCS A1

36

Others

64

Readership Profile

Working

In %


Working Full Time

42

Others

58


Media in 60 words

About Times Of India, Hyderabad Advertising

Times Of India  Hyderabad with a circulation of around  189776 is the 2nd highest circulated  English newspaper in  Hyderabad. It is also the 2nd highest circulated  English newspaper in  Telangana. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Times Of India Hyderabad.

Reach

Readership- 474440 Approximately.

Other Media Facts

Popular sections In Times Of India Hyderabad

Times Of India Hyderabad Advertising Popular Section      City News Section (Mostly starts from page 2 and covers 3-4 pages)

Times Of India Hyderabad Advertising Popular Section2      National News Section (Starts after city section  and covers 3-4 pages)

Times Of India Hyderabad Advertising Popular Section3       Interact Section ( It contains single column classified ads only and sometimes this section appears  in Hydearbad Times page also)

Times Of India Hyderabad Advertising Popular Section4      Get Noticed Section (It contains double-column classified ads)

Times Of India Hyderabad Advertising Popular Section 5      Education Section (2-3 pages section appears every Monday and if the content is very huge then appears as a separate supplement)

Times Of India Hyderabad Advertising Popular Section6      Job Section (1-2 pages section appears every Wednesday, Friday and if the content is very huge then appears as a separate supplement)

Times Of India Hyderabad Advertising Popular Section7       Editorial Section ( This is only a single page section)

Times Of India Hyderabad Advertising Popular Section8       Trends Section (One-page section which  contains information related to Science and Health )

Times Of India Hyderabad Advertising Popular Section9       Global News Section ( It's  one-page news section)

Times Of India Hyderabad Advertising Popular Section10        Business Section ( One page contains business news and another page contains information related to finance)

Times Of India Hyderabad Advertising Popular Section 11       Sports Section (2-3 Pages news on sport).

Performance Data

Not Available.

Past Advertisers

Top 5 Newspaper Advertisers in Hyderabad For Jan-March 2022

1. Asian Paints
2. Voot
3. Netflix
4. Square Yards
5. Big Bazar

View Media Live

Click here to view the E-paper.

Artwork Related

The accepted format is PDF/X1a.

Execution Details

Steps in Execution
  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved.

Proof of Execution
  1. PDF of the newspaper with the ad (within 24 hrs of publishing)
  2. The hard copy of the newspapers can be shared on request. It takes 15 days for sharing the hard copy.

Other Information

Advertising Rates for Times Of India Hyderabad

The rates for Times Of India, Hyderabad ads may vary depending on the ad options, the type of ad determines the cost that the advertisers have to pay. The section has detailed ad rates for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on Times of India, Hyderabad. Times Of India, Hyderabad ad rates would vary as per the newspaper advertising types, ad size, ad position and targeting options. To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, Times of India, Hyderabad ad rates are quite cost effective, and are ideal for every business. This is because you can  easily run nationwide or regional campaigns, the campaigns can also be area specific so the budget spent on the ad can even be kept minimum. 

Ad Agency for Advertising in Times Of India, Hyderabad

The Media Ant is India's one of the leading newspaper advertising agencies. With presence across top cities like Mumbai, Delhi and Bangalore, we are the best newspaper advertising agency in India.  We help advertisers plan, buy, execute, and monitor their newspaper campaigns on the Times of India, Hyderabad advertising. Our in-house performance team ensures that your newspaper advertising campaigns are monitored to ensure the best performance.  In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in Times of India, Hyderabad ads. Get the best rates to place your ad in any newspaper platform of your choice. Our best rates for advertising in the newspapers are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various Times of India newspapers across India at the Times Of India advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website. 

The Media Ant is an authorized agency for ad planning and buying on Times Of India Hyderabad and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why advertise In Times Of India Hyderabad

The advantages of advertising in Times Of India Hyderabad are: 

  •  Times Of India is 2 largest circulated newspaper in Hyderabad. Ads placed in The Times Of India would reach maximum newspaper readers.
  •  Times Of India Hyderabad covers news and articles on various topics and hence by placing ads in Times Of India Hyderabad, advertisers can reach out to the audience having various interests. 
  • Times Of India is one of the most trusted newspaper brands in Hyderabad. Advertising in Times Of India Hyderabad will help advertisers build trust with their audience.
How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
The following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for a Horizontal half page, placing a half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.
g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
The following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

h. Public Notice Advertisement: You can book Public Notice Ad in Times Of India Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in Times Of India Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
 i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.
Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceNo
8FrequencyYes
Digital and Supplement Options Times Of India Hyderabad

To view other supplements of The Times Of India, Hyderabad, kindly click on the links below. 

Hyderabad Times - Covers lifestyle, entertainment, and fashion news.
Times ascent- Covers job and career-related news.
Times property- Covers news relating to property and housing.
Speaking Tree- Consists of articles on spirituality and divinity. 
Times Life- Consists of articles on lifestyle and wellness.
Times Education- Caters to the needs of the student population regarding education and career options.
Digital Options

Click here to view advertising options on the Times of India website. 

Click here to view advertising options on the Times of India app.

FAQs Related to Times Of India, Hyderabad

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Sl No
Particulars
120 scm240 scmQuarter page
(400 scm)
Horizontal Half Page(825 scm)Vertical Half     Page(736 scm)
WHWHWHWHWH
1Standard12101220202032.9251646
2Standard101220121625
NA
3Other alternatives34015162516
4Other alternatives5241615850
5Other alternatives2455481040
6Other alternatives620640NA



7Other alternatives206830
8Other alternatives815308
9Other alternatives1581024
10Other alternatives4302410
11Other alternatives304NA

Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:

i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.

ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.

iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

3. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

4. What are the rates for classified display ads?

For classified display ad rates, please send mail to help@themediaant.com

Times Of India, Hyderabad Advertising Rates 2022

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Times Of India, Hyderabad Advertising is one of the most popular Newspaper advertising options hence it is very important for advertisers to know Times Of India, Hyderabad Advertising Rates 2022. You can find the updated Times Of India, Hyderabad Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

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