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Advertising in Times Of India, Bangalore Times, English Newspaper

Advertising in Times Of India, Bangalore Times, English Newspaper

Advertising in Times Of India, Bangalore Times, English Newspaper

425K

Circulation

Daily

Print Day

About Advertising in Times Of India, Bangalore Times, English Newspaper

Bangalore Times is a daily supplement newspaper that is provided along with the Times of India Newspaper Bangalore Edition. With a daily circulation of more than 4 lakhs, Bangalore Times focuses on topics like Lifestyle, Fashion, and Entertainment. Ranking No. 1 in city-wide readership, Bangalore Times is one of the most well-read English supplements in Bengaluru, making Bangalore Times Advertising a sought-after newspaper advertising platform. Bangalore Times Advertising will include Full Page Ads, Half Page Ads, Quarter Page Ads, and more. Place Your Bangalore Times Advertisement Now!

Key Insights

Language

English

News Paper Type

Supplement

Male Percentage

72

Readership

496K

Categories

Lifestyle

Top Choice

Popular

Custom Sized Ads

Rack Rate

₹ 2,325 / Per Sq Cm

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Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
Popular

Quarter Page

Rack Rate

₹ 9,30,000 / Per Insert

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Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 410sq. cm for ad space.
Popular

Half Page

Rack Rate

₹ 19,18,125 / Per Insert

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Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 825sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Premium

Full Page

Rack Rate

₹ 39,89,700 / Per Insert

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Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1726sq. cm.
Premium

Jacket Front Side

Rack Rate

₹ 35,90,730 / Per Insert

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Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1494sq. cm space, excluding the Masthead/Title Head.
Premium

Jacket Back Side

Rack Rate

₹ 39,89,700 / Per Insert

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Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1726 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Premium

Jacket Both Sides

Rack Rate

₹ 71,81,460 / Per Insert

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Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.

Other Ad Options

Skybus
Rack Rate
₹ 14,36,292 / Per Insert (s)
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Pointer Ads
Rack Rate
₹ 41,850 / Per Insert
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Advertorial
Rack Rate
₹ 2,852 / Per Insert
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The Media Ant

Times of India Bangalore Times Advertising

Bangalore Times is a daily supplement newspaper that is provided along with the Times of India Newspaper Bangalore Edition. With a daily circulation of more than 4 lakhs, Bangalore Times focuses on topics like Lifestyle, Fashion, and Entertainment. 

Ranking No. 1 in city-wide readership, Bangalore Times is one of the most well-read English supplements in Bengaluru, making Bangalore Times Advertising a sought-after newspaper advertising platform. Bangalore Times Advertising will include Full Page Ads, Half Page Ads, Quarter Page Ads, and more. Place Your Bangalore Times Advertisement Now!

Ad rates for Bangalore Times

The rates for Bangalore Times ads may vary depending on the ad options, the type of ad determines the cost that the advertisers have to pay. The section has detailed ad rates for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on Bangalore Times. Bangalore Times ad rates would vary as per the newspaper advertising types, ad size, ad position and targeting options. 

To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, Bangalore Times ad rates are quite cost effective, and are ideal for every business. This is because you can  easily run nationwide or regional campaigns, the campaigns can also be area specific so the budget spent on the ad can even be kept minimum. 



Ad Agency for Advertising in Times of India, Bangalore Times

The Media Ant is India's one of the leading newspaper advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best newspaper advertising agency in India.  We help advertisers plan, buy, execute, and monitor their newspaper campaigns on the Times of India advertising, Bangalore Times. Our in-house performance team ensures that your newspaper advertising campaigns are monitored to ensure the best performance.  

In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in Times of India ads, Bangalore Times. Get the best rates to place your ad on any newspaper platform of your choice. Our best rates for advertising in the newspapers are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various Times of India newspapers across India at the Times Of India, Bangalore Times advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website. 



Why advertise In Bangalore Times

The advantages of advertising in Bangalore Times are: 

  • Bangalore Times is one of the most read supplement in Bengaluru. Ads placed in Bangalore Times would reach maximum newspaper readers.
  • Bangalore Times covers news and articles on various topics and hence by placing ads in Bangalore Times, advertisers can reach out to the audience having various interests. 
  • Times Of India is one of the most trusted newspaper brands in Bengaluru. Advertising in Bangalore Times will help advertisers build trust with their audience.
View Media Online

Click here to view the E-paper.

How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
The following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for a Horizontal half page, placing a half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.
g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
The following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 
Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
 i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Features Of Times Of India Bengaluru

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceNo
8FrequencyYes
Past Advertisers

On Request.

Facts and Figures Of Bangalore Times

Reach

Readership- 1199092.5  Approximatly.

Execution Details Related To Advertising In Bangalore Times

Execution Process Flow

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

Images/Videos Of Past Execution

On Request.

Digital and Supplement Options Bangalore Times

Advertising Supplements
Digital Options

Click here to view advertising options on the Times of India website.

Click here to view advertising options on the Times of India app.

FAQs Related To Times Of India Bengaluru

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Sl No
Particulars
120 scm240 scmQuarter page
(400 scm)
Horizontal Half Page(825 scm)Vertical Half     Page(736 scm)
WHWHWHWHWH
1Standard12101220202032.9251646
2Standard101220121625
NA
3Other alternatives34015162516
4Other alternatives5241615850
5Other alternatives2455481040
6Other alternatives620640NA



7Other alternatives206830
8Other alternatives815308
9Other alternatives1581024
10Other alternatives4302410
11Other alternatives304NA

Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:

i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.

ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.

iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

3. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

4. What are the rates for classified display ads?

For classified display ad rates, please send mail to help@themediaant.com

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