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Advertising in The Hans India, Hyderabad, English Newspaper

Advertising in The Hans India, Hyderabad, English Newspaper
Popular Media
The Hans India, Hyderabad, English Newspaper - Custom Size Advertising Option - 1

Custom Sized Ads

Per Sq Cm

Card Rate

₹ 1,000

Offer Rate

₹ 900
Premium Media
Quarter Page

Fixed Size

Per Insert

Card Rate

₹ 1,64,000

Offer Rate

₹ 82,000
The Hans India, Hyderabad, English Newspaper - Jacket Advertising

Jacket

Per Insert

Card Rate

₹ 25,59,200

Offer Rate

₹ 17,91,440
Other Media
The Hans India, Hyderabad, English Newspaper - Skybus Advertising

Skybus

Per Insert

Card Rate

₹ 2,02,950

Offer Rate

₹ 1,62,360
The Hans India, Hyderabad, English Newspaper - Pointer Advertising

Pointer Ad

Per Insert

Card Rate

₹ 20,910

Offer Rate

₹ 17,774
**5% GST is applicable on the above rates

Language

English

Print Day

Daily

Area Covered

Hyderabad

Category Name

General Interest

Circulation

97623

Newspaper Type

Main

About Advertising In The Hans India

The Hans India Hyderabad with a circulation of around 97623 is one of the most popular  English newspapers in Hyderabad . The Hans India Hyderabad covers news in the  General Interest category. The Hans India Hyderabad offers one of the best newspaper advertising rates in Hyderabad and hence is preferred for newspaper advertising by brands across industries.

Why advertise In The Hans India

The advantages of advertising in The Hans India Hyderabad are: 

  •  The Hans India is one of the most read newspapers in Hyderabad . Ads placed in The Hans India would reach maximum newspaper readers.
  •  The Hans India Hyderabad covers news and articles on various topics and hence by placing ads in The Hans India Hyderabad , advertisers can reach out to the audience having various interests. 
  •  The Hans India is one of the most trusted newspaper brands in Hyderabad . Advertising in The Hans India Hyderabad will help advertisers build trust with their audience.
View Media Online

On Request.

How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Facts and Figures Of The Hans India Hyderabad

Reach

Readership - 244057.5 Approximately.

Execution Details Related To Advertising In The Hans India

Execution Process Flow

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

Images/Videos Of Past Execution

On Request.

Digital and Supplement Options The Hans India

Advertising Supplements

On Request.

Digital Options

On Request.

The Hans India, Hyderabad Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. The Hans India, Hyderabad Advertising is one of the most popular Newspaper advertising options hence it is very important for advertisers to know The Hans India, Hyderabad Advertising Rates 2021. You can find the updated The Hans India, Hyderabad Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for The Hans India, Hyderabad Media Kit 2021, please check the blue tick beside the The Hans India, Hyderabad Advertising Rates under the Media Options tab.

Top 10 Newspaper Advertisers in Hyderabad For January-March 2021

1.Rampise Builders

2.PNG

3.Fresh To Home

4.Toppr

5.LIC

6.Kapil Chits

7.Phonepe

8.Asian Paints

9.Amul

10.Kapil Properties


Question:

What is Hanging Ad?

Answer:

The ad which appears on the top right corner of the newspaper is called "Hanging Ad". Typically the size of these ads are 8 x 8, 10 x 10, 15x 8 etc.


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