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Advertising in The Hindu, Bangalore, English Newspaper

Advertising in The Hindu, Bangalore, English Newspaper

Advertising in The Hindu, Bangalore, English Newspaper

245K

Circulation

Daily

Print Day

About Advertising in The Hindu, Bangalore, English Newspaper

The Hindu is an English Language daily newspaper owned by The Hindu Group, which originally started daily publication in 1889. Considered the 2nd largest circulated newspaper in India, The Hindu holds a certain standard among its readers.With approximately 245K daily circulation, Advertising in The Hindu newspaper will help companies build awareness among the readers. With an average readership of 126K, The Hindu Advertising will target a varied demographic and will help companies build their brand image. Some ad options available for The Hindu Advertisement are Full Page, Half Page, Quarter Page, and more. Place Your The Hindu Advertisement Now!

Key Insights

Language

English

News Paper Type

Main

Male Percentage

69

Readership

126K

Categories

General Interest

Top Choice

Popular

Custom Sized Ads

Rack Rate

₹ 1,395 / Per Sq Cm

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Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
Popular

Quarter Page

Rack Rate

₹ 5,58,000 / Per Insert

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Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 410sq. cm for ad space.
Popular

Half Page

Rack Rate

₹ 11,50,875 / Per Insert

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Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 825sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Premium

Full Page

Rack Rate

₹ 23,93,820 / Per Insert

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Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1726sq. cm.
Premium

Jacket Front Side

Rack Rate

₹ 29,92,275 / Per Insert

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Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1494sq. cm space, excluding the Masthead/Title Head.
Premium

Jacket Back Side

Rack Rate

₹ 29,92,275 / Per Insert

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Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1726 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Premium

Jacket Both Sides

Rack Rate

₹ 59,84,550 / Per Insert

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Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.

Other Ad Options

Pointer Ads
Rack Rate
₹ 34,875 / Per Insert
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Skybus
Rack Rate
₹ 11,96,910 / Per Insert (s)
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Popular Supplements

Metro Plus
Metro Plus

Category: Life style

Property Plus
Property Plus

Category: Real Estate

Opportunities
Opportunities

Category: Job

Edge
Edge

Category: Education

Popular Section

State
State

State

State section (starts from page 8 and contains state news)

World
World

World

World section( starts after page 14 and covers world news)

Business
Business

Business

Business section( covers the business news and is usually one page )

Sports
Sports

Sports

Sports section ( covers sports news and depending on the volume, usually 1 to 2 page long)

Other Popular Edition

The Hindu
The Hindu

Edition: Delhi

The Hindu
The Hindu

Edition: Mumbai

The Hindu
The Hindu

Edition: Chennai

The Hindu
The Hindu

Edition: Hyderabad

Digital option to advertise: The Hindu Website

The Hindu
The Hindu

Category: Digital

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Media Demographics & Analytics

Advertisers

1
Texila University
2
We Work
3
Montpellier Business
4
Westside Enterprises

Creative Reference of Newspaper Ads


The Hindu Advertising

The Hindu is an English Language daily newspaper owned by The Hindu Group, which originally started daily publication in 1889. Considered the 2nd largest circulated newspaper in India, The Hindu holds a certain standard among its readers.

With approximately 245K daily circulation, Advertising in The Hindu newspaper will help companies build awareness among the readers. With an average readership of 126K, The Hindu Advertising will target a varied demographic and will help companies build their brand image. Some ad options available for The Hindu Advertisement are Full Page, Half Page, Quarter Page, and more. Place Your The Hindu Advertisement Now!

Other Media Facts

Popular sections In The Hindu Bengaluru

The Hindu Bangalore Newspaper Advertising Popular sections 1 South section (starts from page 8 and contains south India news)

The Hindu Bangalore Newspaper Advertising Popular sections 2 World section( starts after page 14 and covers world news)

The Hindu Bangalore Newspaper Advertising Popular sections 3 Business section( covers the business news and is usually one page )

The Hindu Bangalore Newspaper Advertising Popular sections 4 Open Page section( covers burning issues and concerns and is one page long)

The Hindu Bangalore Newspaper Advertising Popular sections 5 Who What Why When Where section (covers current affairs in question and answer format and is a one-page section)

The Hindu Bangalore Newspaper Advertising Popular sections 6 Science & Technology section (covers news on developments in science and technology) 

The Hindu Bangalore Newspaper Advertising Popular sections 7  Life section (contains articles on wellness and spirituality)

The Hindu Bangalore Newspaper Advertising Popular sections 8 Non-fiction section (contains articles and mentions of books)

The Hindu Bangalore Newspaper Advertising Popular sections 9  Ground zero section (contains articles on defense forces)

The Hindu Bangalore Newspaper Advertising Popular sections 10 Sports section ( covers sports news and depending on the volume, usually 1 to 2 page long)

The Hindu Bangalore Newspaper Advertising Popular sections 11 Classifieds section (contains classified ads and is usually one page long, depending on the volume)

Performance Data

Not Available.

Past Advertisers

Top 5 Newspaper Advertisers in Bangalore For  April-June 2021:

1.Saahas NGO
2. ITC
3. Prestige
4. Sriram Properties
5. Lenovo

View Media Live

Click here to view the E-paper.

Artwork Related

The accepted format is PDF/X1a.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved.

Proof of Execution

  1. PDF of the newspaper with the ad (within 24 hrs of publishing)
  2. The hard copy of the newspapers can be shared on request. It takes 15 days for sharing the hard copy.

Other Information

Rate for advertising in The Hindu Bengaluru

The rate for advertising in The Hindu Bengaluru is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The The Hindu Bengaluru . As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for The Hindu Bengaluru is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for The Hindu Bengaluru varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.

How to select the right agency for advertising in The Hindu Bengaluru

A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in The Hindu Bengaluru. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in The Hindu Bengaluru. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision are dependent on the competition activity, budget, and creative. The newspaper agency for The Hindu Bengaluru will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from The Hindu for your campaign.

The Media Ant is an authorized agency for ad planning and buying on The Hindu Bangalore and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why advertise In The Hindu Bengaluru

The advantages of advertising in The Hindu Bengaluru are: 

  •  The Hindu is one of the 2nd most read newspaper in Bengaluru . Ads placed in The Hindu would reach maximum newspaper readers.
  •  The Hindu Bengaluru covers news and articles on various topics and hence by placing ads in The Hindu Bengaluru , advertisers can reach out to the audience having various interests. 
  • The Hindu is one of the most trusted newspaper brands in Bengaluru . Advertising in The Hindu Bengaluru will help advertisers build trust with their audience.

How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
The following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for a Horizontal half page, placing a half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.
g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
The following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

h. Public Notice Advertisement: You can book Public Notice Ad in The Hindu Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in The Hindu Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
 i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceNo
8FrequencyYes

Digital and Supplement Options The Hindu Bengaluru

1. MetroPlus-Covers lifestyle, entertainment, and fashion news.

2. Property Plus-Covers news relating to property and housing.

3. Young World-Covers news focusing on school students.

Digital Options

Click here to view advertising options on The Hindu website.

Click here to view advertising options on  The Hindu app.

FAQs:

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Sl No
Particulars
120 scm240 scmQuarter page
(400 scm)
Horizontal Half Page(825 scm)Vertical Half     Page(736 scm)
WHWHWHWHWH
1Standard12101220202032.9251646
2Standard101220121625
NA
3Other alternatives34015162516
4Other alternatives5241615850
5Other alternatives2455481040
6Other alternatives620640NA



7Other alternatives206830
8Other alternatives815308
9Other alternatives1581024
10Other alternatives4302410
11Other alternatives304NA

Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:

i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.

ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.

iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

3. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

4. What are the rates for classified display ads?

For classified display ad rates, please send mail to help@themediaant.com

The Hindu, Bangalore Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. The Hindu, Bangalore Advertising is one of the most popular Newspaper advertising options hence it is very important for advertisers to know The Hindu, Bangalore Advertising Rates 2021. You can find the updated The Hindu, Bangalore Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for The Hindu, Bangalore Media Kit 2021, please check the blue tick beside the The Hindu, Bangalore Advertising Rates under the Media Options tab.

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