<p>The rate for advertising in  Mirror Pune  is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The  Mirror Pune . As the mentioned rate for custom size is quoted in terms of per square cm.  For e.g.: Let us say the per square cm rate for  Mirror   Pune  is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for  Mirror Pune  varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.<br/></p>

Pune

City Wise Circulation Breakup

Readership Profile

Creative Specification: Newspaper:

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.

Custom Sized Ads

Width

Height

Page Number

Creative Specifications: Newspaper:

Skybus Ads are displayed below the Newspaper Masthead as a fixed-size horizontal advertisement.

Skybus

Creative Specifications

Pointer Ads are small-sized ads that are 20cm in size and appear on the front page. Pointer Ads must have a minimum of 30 inserts.

Pointer Ads

Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 180sq. cm for ad space.

Quarter Page

Creative Specification

Horizontal Half page:

Vertical Half Page:

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 408sq. cm of ad space. Compared to Quarter Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.

Half Page

Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 804sq. cm.

Full Page

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 702sq. cm space, excluding the Masthead/Title Head.

Jacket Front Side

Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 804 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.

Jacket Back Side

Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.

Jacket Both Sides

Mirror, Pune, English

Mirror, Mumbai, English

Mirror, Ahmedabad, English

Mirror, Bangalore, English

<p>A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the  Mirror   Pune . There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in  Mirror   Pune . Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision is dependent on the competition activity, budget, and the creative. The newspaper agency for  Mirror   Pune  will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad.Being an INS accredited agency helps in getting a credit period from  Mirror  for your campaign.<br/>The Media Ant is an authorized agency for ad planning and buying on  Mirror  and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com. <br/></p>

<p>The advantages of advertising in Mirror Pune are: </p><ul><li> Mirror is one of the most read newspapers in Pune . Ads placed in Mirror would reach maximum newspaper readers.</li><li> Mirror Pune covers news and articles on various topics and hence by placing ads in Mirror Pune , advertisers can reach out to the audience having various interests. </li><li>Mirror is one of the most trusted newspaper brands in Pune . Advertising in Mirror Pune will help advertisers build trust with their audience.</li></ul>

<p>There are the following 2 important factors :</p><div><b>Factor 1: </b>Newspaper Ad Sizes</div><div><b>Factor 2:</b> Newspaper Ad Rates</div><div><b>Detailing of Factor 1:</b></div><div>Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-</div><div>i) Fixed-size newspaper advertisement</div><div>ii) Custom/variable size newspaper advertisement</div><div><b>Fixed-size Newspaper Advertisements:</b></div><div>The following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:</div><div><b>a.Full Page Newspaper Advertisement (32.9 cm X 52 cm):</b> Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.</div><div><b>b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm):</b> Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.</div><div><b>c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm):</b> Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for a Horizontal half page, placing a half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.</div><div><b>d.Quarter Page Newspaper Advertisement (16 cm X 25 cm):</b> A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.</div><div><b>e. Skybus Newspaper Advertisement (32.9 cm X 5 cm):</b> Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.</div><div><b>f. Pointer Newspaper Advertisement (4 cm X 5 cm):</b> Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.</div><div><b>g. Jacket Newspaper Advertisement:</b> Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.</div><div>The following are the sizes for the jacket:</div><div>Jacket Front Side: 32.9 cm width X 48 cm height</div><div>Jacket Back Side: 32.9 cm width X 52.5 cm height </div><div><b>Variable/Custom-sized Newspaper Advertisements:</b></div><div>Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.</div><div>Following are a few ad dimensions that are high in demand</div><div>4 cm (wide) * 5 cm (long)</div><div>8 cm (wide) * 8 cm (long)</div><div>8 cm (wide) * 12 cm (long)</div><div>12 cm (wide) * 20 cm (long)</div><div><span id="selectionBoundary_1601355848895_6600857481640319" class="rangySelectionBoundary">&#65279;16 cm (wide) * 20 cm (long)</span></div><div><b>Detailing of Factor 2:</b></div><div>Newspaper ad rates: Newspaper ad rates are based on the following few factors</div><div><b> i ) Page Position:</b> Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.</div><div><b>ii) Total Ad Volume:</b> Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.</div><div><b>iii) Client Category & Brand Name:</b> Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.</div>