The Hindu  Chennai with a circulation of around  375000 is the highest circulated  English newspaper in  Chennai. It is also the highest circulated  English newspaper in  Tamil Nadu. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in The Hindu Chennai.

The rate for advertising in The Hindu Chennai is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The The Hindu Chennai . As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for The Hindu Chennai is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for The Hindu Chennai varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.

A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in The Hindu Chennai. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in The Hindu Chennai. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision are dependent on the competition activity, budget, and creative. The newspaper agency for The Hindu Chennai will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from The Hindu for your campaign.
The Media Ant is an authorized agency for ad planning and buying on The Hindu Chennai and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

The advantages of advertising in The Hindu Chennai are: 

•  The Hindu is one of the most read newspapers in Chennai. Ads placed in The Hindu would reach maximum newspaper readers.
•  The Hindu Chennai covers news and articles on various topics and hence by placing ads in The Hindu Chennai, advertisers can reach out to the audience having various interests. 
• The Hindu is one of the most trusted newspaper brands in Chennai. Advertising in The Hindu Chennai will help advertisers build trust with their audience.

Click here to view the E-paper.

There are the following 2 important factors :

 South section (starts from page 8 and contains south India news)

 World section( starts after page 14 and covers world news)

 Business section( covers the business news and is usually one page )

 Open Page section( covers burning issues and concerns and is one page long)

 Who What Why When Where section (covers current affairs in question and answer format and is a one-page section)

 Science & Technology section (covers news on developments in science and technology) 

  Life section (contains articles on wellness and spirituality)

 Non-fiction section (contains articles and mentions of books)

  Ground zero section (contains articles on defense forces)

 Sports section ( covers sports news and depending on the volume, usually 1 to 2 page long)

 Classifieds section (contains classified ads and is usually one page long, depending on the volume)

Brands with the following applicable factors should advertise

On Request.

Readership - 937500 Approximately.

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

On Request.

MetroPlus - Covers lifestyle, entertainment, and fashion news.

Property Plus - Covers news relating to property and housing.

Young World-Covers news focussing on school students.

Click here to view advertising options on The Hindu website.

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:

i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.

ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.

iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

3. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

4. What are the rates for classified display ads?

For classified display ad rates, please send mail to help@themediaant.com