Advertising in The Hindu, Website Website

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Advertising in The Hindu, Website

Historical Performance Data
About The Hindu Website Advertising
View Website
Past Advertisers
Facts and Figures
Top States Reach
Gender-wise Split
Device-wise Split
Execution Process
Steps in Execution
How do I know my ad has been placed?
Media Kit

Advertising in The Hindu, Website

Popular Media

Banner

Per Thousand Impressions

Card Rate

~~₹ 117~~

Offer Rate

₹ 110

Premium Media

Article

Per Campaign

Card Rate

~~₹ 30,000~~

Offer Rate

₹ 255,000

Roadblock Banner

Per Day

Card Rate

~~₹ 650,000~~

Offer Rate

₹ 650,000

Interstitial Banner

Per Thousand Impressions

Card Rate

~~₹ 210~~

Offer Rate

₹ 200

Other Media

Video Banner

Per Thousand Impressions

Card Rate

~~₹ 165~~

Offer Rate

₹ 150

Expandable Banner

Per Thousand Impressions

Card Rate

~~₹ 210~~

Offer Rate

₹ 190

Social Media Post

Per Reach

Card Rate

~~₹ 1.00~~

Offer Rate

₹ 0.90

**18% GST is applicable on the above rates

Language

English

Impressions/ Month

41 Mn

Category Name

News

Unique Id

Historical Performance Data

Date	Campaign Duration	Client Category	Media Option	Ad Type	CTR
April-17	8 Days	Finance	Leaderboad Banner (728 x 90) and Medium Rectangle Banner (300 x 250)	Image	0.06%
Sept-17	3 Days	Hotel Industry	Native Banner on The Hindu App	Image	0.38%

About The Hindu Website Advertising

The Hindu website advertising's audience includes largely working professionals. Advertising in The Hindu website would help in audience who reads english news. Get all Media Option Details & Advertising Rates for The Hindu Website at The Media Ant.

View Website

Please click here

Past Advertisers

Idea
Voonik
Amazon
GRT Jewellers
Make My Trip

Facts and Figures

Top States Reach

Region	Users	New Users
Karnataka	1,17,59,392	1,00,41,143
Tamil Nadu	1,16,85,580	1,01,24,605
Maharashtra	1,01,67,358	89,37,765
Delhi	83,71,964	72,16,093
Telangana	78,83,510	68,36,099
Uttar Pradesh	40,87,493	36,21,867
Kerala	38,03,327	33,87,981
West Bengal	33,55,859	30,30,314
Gujarat	25,39,403	22,55,521
Bihar	21,58,933	19,12,580

Gender-wise Split

Male	Female
60%	40%

Device-wise Split

Device	% Users
Mobile	75%
Desktop	21%
Tablet	4%

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Variables	Sample Variable Selections
Media Option	Leaderboard/ Medium Rectangle Banner/ Interstitial Banner
Placement Page	Run On Site/ Home Page/ Inside Page
Dimension	300 x 250/ 120 x 600/ 728 x 90
Pricing Unit	Cost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration	1 Day/ 10 days/ 30 days
Campaign Start Date	1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Media Kit

Click here to download Media Kit

The Hindu, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore The Hindu, Website Website advertising rates, different types of media options and advertising cost here. The Hindu, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With The Hindu, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.

CPC stands for Cost per Click. You pay when someone clicks on your ad.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.

Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.

Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.

Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers.