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Advertising in The Hindu, Website

Advertising in The Hindu, Website

Advertising in The Hindu, Website

15.5M

Monthly Users

Website

Medium

About Advertising in The Hindu, Website

Digital advertising in the The Hindu, Website is one of the most popular advertising options. The portals cater to the audience looking for content that would suit their product. Frequent content updates on the portals keep the user engagement high. The content of the The Hindu, Website attracts a high-quality audience with good engagement and repeat visits. If you are looking to reach out to your audience digitally, advertising on the The Hindu, Website is a good option

Key Insights

Pages per Visit

1.75

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4

Categories

News

Top Choice

Popular
The Hindu - Banner Advertising Option 1

Banner

Rack Rate

₹ 0.12 / Per Impression

TMA Offer

Login To View

Rectangular Image ad (Banner) which will appear on all the pages.
Popular
Website

RoadBlock

Rack Rate

₹ 6,50,000 / Per Day

TMA Offer

Login To View

Roadblock Banner is booking all possible advertising spaces on the webpage. It usually contains 2 vertical ads on left and right side of the screen (Skinner ad ) and a expandable medium rectangle banner.
Premium
The Hindu - Video Advertising Option 1

Video

Rack Rate

₹ 0.165 / Per Impression

TMA Offer

Login To View

It is a video ad on all the pages which is automatically played to the user as soon as the page is loaded.
Premium
The Hindu - Article Advertising

Article

Rack Rate

₹ 2,30,000 / Per Campaign

TMA Offer

Login To View

An article customized for the brand will be posted in the relevant section of the website.
Social Media Post
Rack Rate
₹ 3,10,500 / Per Post
TMA Offer
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Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

Media Demographics & Analytics

User Reach & Demographics

Users in % (App only)

Gender Distribution

Male

Female

57.2

42.8

Users in % (Website only)

Gender Distribution

Male

Female

55.96

44.04

Users ( App Only)

Age Distribution

in %


18-24

21

25-34

42

35-44

15

45-54

21

55+

1

Users (Website Only)

Age Distribution

in %


18-24

35.07

25-34

30.01

35-44

13.91

45-54

7.92

55-64

7.3

65+

5.78


Media in 60 words

Digital advertising in the The Hindu, Website is one of the most popular advertising options. The portals cater to the audience looking for content that would suit their product. Frequent content updates on the portals keep the user engagement high. The content of the The Hindu, Website attracts a high-quality audience with good engagement and repeat visits. If you are looking to reach out to your audience digitally, advertising on the The Hindu, Website is a good option

Reach

Page Views: 70 Million 

Unique Views: 30 Million 

Average Time Spent: 3.15 Million 

Other Media Facts

Key Statistics
  • The Hindu Group have 41 MN unique Visitors & 200 MN page
    views per month from desktop and mobile.
  • It has the second-highest time spent per page (~2.6 in News
    and Information Category: Desktop)
  • 65% of their consumer base has a household income of more than 40lakhs
    per annum. 
  • 78% of the audience belong to the age group between 18 to 44 Years.
  • More than 80% of traffic is organic & Direct. 
  • Leader in the South Indian market with strong PAN India presence. 







Performance Data

Not Available

Past Advertisers

Screenshots of Past Advertisers



View Media Live

On Request

Artwork Related

  1. Click Here to view The Media Ant’s Guide to Ad Sizes
  2. Click Here to view the detailed specifications for App Install Creatives.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved

Proof of Execution

When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.
After the completion of the campaign,  a Final Report will be shared with you.
Screenshot can be shared on request but this is done manually and takes time.

Other Information

Advertising Rate for The Hindu, Website

You can find the advertising rate for The Hindu, Website in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. You can also use the advanced pricing filters to check the targeting available while advertising digitally on The Hindu, Website. To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. Rates for digital ads can be quoted in terms of CPM, CPC, or a fixed price. CPM rate for The Hindu, Website varies with the page position and the ad size. However, The Hindu, Website provides one of the lowest CPM in its category.

Advertising Agency for The Hindu, Website

The Media Ant is a recognized media agency to place your ads digitally on The Hindu, Website. We help advertisers plan, buy, execute, and monitor their digital campaigns on The Hindu, Website. Our in-house performance team ensures that your digital campaigns are monitored and tweaked to ensure the best performance. The parameters we monitor but not limited to are Impressions, views, and clicks. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital agency, The Media Ant assure the best advertising rate and flawless execution of your campaigns on The Hindu, Website. Our online monitoring dashboard will help you monitor the campaign from your phone. In case you are looking for an agency that can help you place ads in The Hindu, Website, The Media Ant is the right choice. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.

What is the process of placing an ad in The Hindu, Website?

If you are looking to book your digital campaign in The Hindu, Website with The Media Ant, you can use either the online or the offline process. I will explain here both the online as well as the offline process of booking the campaign. If an online booking is what you would prefer, go to the media page of The Hindu, Website. Select the media option of your choice. Add your selected media options to the bag. You can customize your requirement in the bag by specifying the targeting options. The best cost of advertising in The Hindu, Website is shown for your selection. You can then add this to the dashboard. Once in the dashboard, you can schedule dates, upload artwork, and make the payment and take your campaign live. Once the payment has been made and artwork uploaded, it can take up to 48 hours to take the campaign live. To book the ad offline you can contact us through Whatsapp, email, or phone. You can also fill the planning requirement form and share your requirement. Our client servicing team will reach out to you. Once you confirm your digital campaign, a client servicing or account manager is assigned to you who will remain your point of contact through the period of the campaign. Once the campaign is over, we will provide you with a final report of the execution. Digital reports include impressions, clicks, CTR, and cost.

Advertising Options available in The Hindu, Website

Popular advertising options in The Hindu, Website includes video ads and image ads. Image ads are also known as banner ads.

The Hindu Advertising Rates 2022

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. The Hindu Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know The Hindu Advertising Rates 2022. You can find the updated The Hindu Advertising Rates 2022  under the heading “Top Choice /Other Ad Options”.

Top 5 Digital Advertising Platforms in News Category in India according to Similarweb Jan-March 2022

Digital PlatformCategoryRanking
Times Of IndiaNews1
NdtvNews2
India TodayNews3
Indian ExpressNews4
The HinduNews5
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