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Advertising in Hindustan Times, Mumbai, English Newspaper

Advertising in Hindustan Times, Mumbai, English Newspaper

Advertising in Hindustan Times, Mumbai, English Newspaper

410K

Circulation

2

City Rank

About Advertising in Hindustan Times, Mumbai, English Newspaper

With an overall 4 lakh daily circulation and 7 lakh readership, Hindustan Times Mumbai creates a high marketing impact to showcase the product and services to a wider city. Hindustan Times Mumbai launched in 2005 publications of HT Media and it targets their audience of more than 50% of male groups. The available popular media options for Hindustan Times Mumbai include Custom sized Ad, Quarter Ad, and a Full page Ad. The rates and dimensions might vary according to the different media options available. Brands can customize their ads as per their requirements. Place your Hindustan Times Mumbai Advertisement Now!

Key Insights

Print Day

Daily

Language

English

News Paper Type

Main

Male Percentage

58

Readership

770K

Categories

General Interest

Top Choice

Popular

Custom Sized Ads

Rack Rate

₹ 3,300 / Per Sq Cm

TMA Offer

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Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
Popular

Quarter Page

Rack Rate

₹ 13,20,000 / Per Insert

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Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 410sq. cm for ad space.
Popular

Half Page

Rack Rate

₹ 27,22,500 / Per Insert

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Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 830 sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Premium

Full Page

Rack Rate

₹ 56,62,800 / Per Insert

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Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1726sq. cm.
Premium

Jacket Front Side

Rack Rate

₹ 96,26,760 / Per Insert

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Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1494sq. cm space, excluding the Masthead/Title Head.
Premium

Jacket Back Side

Rack Rate

₹ 96,26,760 / Per Insert

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Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1726 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Premium

Jacket Both Sides

Rack Rate

₹ 1,93,76,940 / Per Insert

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Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.

Other Ad Options

Skybus
Rack Rate
₹ 18,51,300 / Per Insert
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Pointer Ads
Rack Rate
₹ 2,24,400 / Per Insert
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Hindustan Times Mumbai-Public Notice Advertising-Option 1
Public Notice
Rack Rate
₹ 2,400 / Per Sq Cm
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Popular Supplements

HT City Mumbai
HT City Mumbai

Category: Life style and Entertainment

Shine Jobs
Shine Jobs

Jobs

HT Health
HT Health

Health

Popular Sections

My India
My India

All India news

World
World

World news

Business
Business

Business Section

Sport
Sport

Sport section

Other Popular Editions

Hindustan Times
Hindustan Times

Edition: Chandigarh

Hindustan Times
Hindustan Times

Edition: Delhi

Hindustan Times
Hindustan Times

Edition: Gurgaon

Hindustan Times
Hindustan Times

Edition: Patna and Ranchi

Digital Option to advertise: Hindustan Times

Hindustan Times
Hindustan Times

Category: Digital

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The Media Ant

Media Demographics & Analytics

Advertisers

1
Lead School
2
Orange Health
3
Aptronics
4
Navi
5
Zebolive

Creative Reference of Newspaper Ads

User Reach & Demographics

Readership Profile

Age Distribution

In %


16-19

15

20-29

31

30-39

19

40-49

21

50+

13

Others

1

Readership profile

Mother Tongue

In %


Gujarati

31

Marathi

24

Hindi

23

Others

22

Readership profile

Household Composition

In %


NCCS A1

42

NCCS A2

29

NCCS A3

13

Others

16

Readership profile

Language Read and Understand

In %


English

100

Hindi

100

Marathi

81

Gujarati

39


Hindustan Times Mumbai English Advertisement

With an overall 4 lakh daily circulation and 7 lakh readership, Hindustan Times Mumbai creates a high marketing impact to showcase the product and services to a wider city. Hindustan Times Mumbai launched in 2005 publications of HT Media and it targets their audience of more than 50% of male groups. The available popular media options for Hindustan Times Mumbai include Custom sized Ad, Quarter Ad, and a Full page Ad. The rates and dimensions might vary according to the different media options available. Brands can customize their ads as per their requirements. Place your Hindustan Times Mumbai Advertisement Now!

Summary In 60 Words

Hindustan Times  Mumbai with a circulation of around  410000 is the 2nd highest circulated  English newspaper in  Mumbai. It is also the 2nd highest circulated  English newspaper in  Maharashtra. Brands in Ecommerce, Consumer durables, Real Estate, Electronics, and FMCG categories, etc advertise significantly in Hindustan Times Mumbai.

Rate for advertising in Hindustan Times Mumbai

The rate for advertising in Hindustan Times Mumbai is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The Hindustan Times Mumbai . As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Hindustan Times Mumbai is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for Hindustan Times Mumbai varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.

How to select the right agency for advertising in Hindustan Times Mumbai

A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the Hindustan Times Mumbai. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in Hindustan Times Mumbai. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision are dependent on the competition activity, budget, and creative. The newspaper agency for Hindustan Times Mumbai will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from Hindustan Times for your campaign.
The Media Ant is an authorized agency for ad planning and buying on Hindustan Times Mumbai and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

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Why advertise In Hindustan Times Mumbai

The advantages of advertising in Hindustan Times Mumbai are: 

  •  Hindustan Times is one of the most read newspapers in Mumbai . Ads placed in Hindustan Times would reach maximum newspaper readers.
  •  Hindustan Times Mumbai covers news and articles on various topics and hence by placing ads in Hindustan Times Mumbai , advertisers can reach out to the audience having various interests. 
  • Hindustan Times is one of the most trusted newspaper brands in Mumbai . Advertising in Hindustan Times Mumbai will help advertisers build trust with their audience.
How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
The following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for a Horizontal half page, placing a half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.
g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
The following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

h. Public Notice Advertisement: You can book Public Notice Ad in Hindustan Times Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in Hindustan Times Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
 i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Features Of Hindustan Times Mumbai

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceNo
8FrequencyYes
Past Advertisers

On Request.

Facts and Figures Of Hindustan Times Mumbai

Reach

Readership - 1025000 Approximately.

Execution Details Related To Advertising In Hindustan Times

Execution Process Flow

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

Images/Videos Of Past Execution

On Request.

Digital and Supplement Options Hindustan Times Mumbai

Advertising Supplements

HT Cafe Mumbai - Covers lifestyle, entertainment, and fashion news.

Digital Options

Click here to view advertising options on the Hindustan website.

FAQs Related To Hindustan Times Mumbai

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Sl No
Particulars
120 scm240 scmQuarter page
(400 scm)
Horizontal Half Page(825 scm)Vertical Half     Page(736 scm)
WHWHWHWHWH
1Standard12101220202032.9251646
2Standard101220121625
NA
3Other alternatives34015162516
4Other alternatives5241615850
5Other alternatives2455481040
6Other alternatives620640NA



7Other alternatives206830
8Other alternatives815308
9Other alternatives1581024
10Other alternatives4302410
11Other alternatives304NA

Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:

i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.

ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.

iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

3. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

4. What are the rates for classified display ads?

For classified display ad rates, please send mail to help@themediaant.com

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