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Advertising in India Vs England 2021 on Hotstar, App

Advertising in India Vs England 2021 on Hotstar, App
Popular Media

Banner

Per Impression

Card Rate

₹ 0.08

Offer Rate

₹ 0.08

Video

Per Units

Card Rate

₹ 0.18

Offer Rate

₹ 0.18
**18% GST is applicable on the above rates

Language

English

Reach1

70 Mn

Category Name

Sports

About India Vs England Series

India Vs England Series is a major upcoming Cricket Series. It is to be held from 5th Feb, 2021 to 28th March 2021.

Match Schedule


DateFormat
5-FebTest 1
13-FebTest 2
24-FebTest 3
4-MarTest 4
12-MarT20 1
14-MarT20 2
16-MarT20 3
18-MarT20 4
20-MarT20 5
23-MarODI 1
26-MarODI 2
28-MarODI 3



About advertising in India Vs England Series on Hotstar

India Vs England Series is not only one of the biggest cricket event of the year but also one of the biggest opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on TV and Hotstar, India Vs England Series is undoubtedly going to be one of the major advertising seasons for brands. 

Dimensions for Video Ads on Hotstar

Click here to view creative specifications. 

Some strict guidelines to keep in mind -

  1. 16:9 aspect ratio of video (with no pillarbox and black frames) 
  2. No Logo/watermarks in video which would conflict with hotstar concurrency view and/or player controls. 


Why should brands advertise in India Vs England Series on Hotstar App?

Advertising in India VS England Series 2021 is the best opportunity for both medium and high budget advertisers for the following reasons:​

  •  Affluent audience with high propensity to purchase: Hotstar is the preferred OTT platform for
  • affluent audience. Following is a snapshot of Hotstar audience interest
  •  Travel & Holiday: 66% of annual travelers
  •  Education: 40% are graduates/diploma holders
  •  Online Shopping: 66% of monthly online shoppers
  •  Ownership: >70% penetration in premium durable
  •  Entertainment: 90% penetration in paid OTT apps audience
  •  Financial: 70% penetration in investors of stocks and MFs
  •  A universe of 300+ million viewers: IPL 2019 witnessed 300 million viewers on Hotstar. This year this number is expected to be much higher.
  •  Low barrier to entry: IPL Advertising has always been considered as a game meant for big-ticket advertisers. However, it’s going to change with IPL 2020 advertising rates which allow brands to start advertising at a starting package of INR 1 lakh.
  •  Targeting available: Compared to the previous year when the same ad was served to everyone during live streaming of match, this year the mid-roll ads (ads played during the live game) can be targeted using available filters.



India Vs England Series 2021, Hotstar advertising Options

Following are the most popular Hotstar IPL 2020 advertising options:​

  • Mid roll video ads: Mid-roll video ads are 10-30 sec non-skippable ads that would be played during the over breaks, drink breaks and other breaks during the live streaming of matches.
  • Pre roll video ads: Pre-roll video ads are 6/10-sec long non-skippable ads that are played before the live streaming of a game starts.
  • Branded Cards: Branded Cards are simple banners that carry the brand logo and message. These are placed just below the live streaming of match in the social live feed.



Targeting options on India Vs England Series, 2021

1.Geo Targeting -  Mumbai, Delhi, Bengaluru, Top 6 metros, Hind Speaking States, Western States, Southern States

(Applicable only on Mid Rolls)

2. Audience segments: Premium Audiences (15K+ devices + Connected TV)

(Applicable on Pre roll, Mid Roll and Banner)

3. Language Targeting - Tamil, Telugu and Kannada

(Applicable on Pre roll, Mid roll and Banner)

4. SMB Cohorts - An appography based targeting where you can reach users based on their usage of apps related to Business 

(Applicable on Pre roll only)   

India Vs England Series 2021 advertising Rates on Hotstar

The ad rates for all matches of India Vs England Series 2021 advertising options are in terms of CPM. CPM is the cost of 1000 impressions i.e. total number of times the ad is played on the screen (one personal account). The India Vs England Series Advertising Rates are INR 180 CPM for mid-roll video ads (10-sec), INR 200 CPM for pre-roll video ads(10 sec). The exact India Vs England Series advertising rates would vary based on various factors like ad length (in case of mid roll video ads) and number of targeting levels.

Media Kit

India Vs England 2021 on Hotstar, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore India Vs England 2021 on Hotstar, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges India Vs England 2021 on Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With India Vs England 2021 on Hotstar, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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