India Vs England Series is a major upcoming Cricket Series. It is to be held from 5th Feb, 2021 to 28th March 2021.

India Vs England Series is not only one of the biggest cricket event of the year but also one of the biggest opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on TV and Hotstar, India Vs England Series is undoubtedly going to be one of the major advertising seasons for brands. 

Click here to view creative specifications. 

Some strict guidelines to keep in mind -

1. 16:9 aspect ratio of video (with no pillarbox and black frames) 
2. No Logo/watermarks in video which would conflict with hotstar concurrency view and/or player controls. 

Advertising in India VS England Series 2021 is the best opportunity for both medium and high budget advertisers for the following reasons:​

•  Affluent audience with high propensity to purchase: Hotstar is the preferred OTT platform for
• affluent audience. Following is a snapshot of Hotstar audience interest
•  Travel & Holiday: 66% of annual travelers
•  Education: 40% are graduates/diploma holders
•  Online Shopping: 66% of monthly online shoppers
•  Ownership: >70% penetration in premium durable
•  Entertainment: 90% penetration in paid OTT apps audience
•  Financial: 70% penetration in investors of stocks and MFs
•  A universe of 300+ million viewers: IPL 2019 witnessed 300 million viewers on Hotstar. This year this number is expected to be much higher.
•  Low barrier to entry: IPL Advertising has always been considered as a game meant for big-ticket advertisers. However, it’s going to change with IPL 2020 advertising rates which allow brands to start advertising at a starting package of INR 1 lakh.
•  Targeting available: Compared to the previous year when the same ad was served to everyone during live streaming of match, this year the mid-roll ads (ads played during the live game) can be targeted using available filters.

Following are the most popular Hotstar IPL 2020 advertising options:​

• Mid roll video ads: Mid-roll video ads are 10-30 sec non-skippable ads that would be played during the over breaks, drink breaks and other breaks during the live streaming of matches.
• Pre roll video ads: Pre-roll video ads are 6/10-sec long non-skippable ads that are played before the live streaming of a game starts.
• Branded Cards: Branded Cards are simple banners that carry the brand logo and message. These are placed just below the live streaming of match in the social live feed.

1.Geo Targeting -  Mumbai, Delhi, Bengaluru, Top 6 metros, Hind Speaking States, Western States, Southern States

(Applicable only on Mid Rolls)

2. Audience segments: Premium Audiences (15K+ devices + Connected TV)

(Applicable on Pre roll, Mid Roll and Banner)

3. Language Targeting - Tamil, Telugu and Kannada

(Applicable on Pre roll, Mid roll and Banner)

4. SMB Cohorts - An appography based targeting where you can reach users based on their usage of apps related to Business 

(Applicable on Pre roll only)   

The ad rates for all matches of India Vs England Series 2021 advertising options are in terms of CPM. CPM is the cost of 1000 impressions i.e. total number of times the ad is played on the screen (one personal account). The India Vs England Series Advertising Rates are INR 180 CPM for mid-roll video ads (10-sec), INR 200 CPM for pre-roll video ads(10 sec). The exact India Vs England Series advertising rates would vary based on various factors like ad length (in case of mid roll video ads) and number of targeting levels.