OTT Advertising

TMA Quick Insights for Q2 2026

Embracing powerful platforms like IPL On JioHotstar, YouTube, and Spotify allows advertisers to engage audiences on a grand scale, with significant ad spends reaching ₹82.83Cr and counting. These platforms offer extensive reach, visibility, and return on investment, making them ideal for national campaigns, premium product launches, and corporate branding. With substantial skews towards Video and Banner formats, brands can create memorable narratives, persuading their audiences effectively in a dynamic digital landscape.

Top Medias with Highest Ad Spend

IPL On JioHotstar

IPL On JioHotstar has firmly imprinted itself as a market leader, boasting the highest total spend in the digital realm with a staggering ₹82.83Cr investment. This platform captivates a diverse audience profile, offering unparalleled reach, making it a favorite choice for national campaigns, premium product launches, and strong corporate branding. It excels in providing high visibility, powerful recall, and promising return on investments, effortlessly adapting to the digital vertical. Choose IPL On JioHotstar, it's where persuasive messaging meets high impact delivery!

YouTube

With an unrivalled total spend of ₹11.99Cr in the digital space, YouTube indisputably pilots the internet's media landscape. Its potent audience profile and expansive reach make YouTube the go-to platform for national campaigns, premium launches and corporate branding. Advertisers prefer it for its assured visibility, remarkable recall rates and impressive ROI. It seamlessly adapts to the evolving digital sphere while maintaining its iconic appeal. Drive your message home with YouTube—where your success is not just seen, but remembered.

Rich Media and Contextual Ads Through MediaKart

Through its market leadership in the digital sphere, Rich Media and Contextual Ads Through MediaKart has proven to be the preferred choice for national campaigns, premium launches, and corporate branding with a record total spend of ₹85.24L. Our platform guarantees boosted visibility, effective recall, and impressive ROI, tailor-made for today's digital realm. Embrace the powerful synergy of professional, persuasive messaging and high-impact advertising through MediaKart.

JioHotstar

Harness the power of JioHotstar, the maestro of digital realm, with an extravagant total spend of ₹64.85L. Renowned for its broad reach and specialized audience profile, JioHotstar is the first choice for impactful national campaigns, premium launches, and sophisticated corporate branding. Step into the digital vertical, reap high visibility, unprecedented recall, and a formidable ROI. Sync with JioHotstar, catalyze your brand journey with persuasive and professional tenor, for an advertising experience that leaves an indelible mark.

Spotify

Spot ify, the market leader in the digital vertical, delivers unparalleled reach and precision targeting with an advertising spend exceeding ₹54.47L. Our platform wields formidable power in national campaigns, premium launches, and corporate branding, making us a prime choice for advertisers. With Spotify, brands gain superior visibility and recall, ensuring an exceptional return on investment. Engage the Spotify experience and witness how we redefine and elevate your advertising game.

Popular Medias with Unique Views

JioHotstar

Leverage the undisputed leader in digital media, JioHotstar, boasting the highest unique views of 8.29K to magnify your brand's visibility, recall, and ROI. With its widespread reach and rich audience profile, it is the preferred platform for national campaigns, premier launches, and corporate branding. Advertisers trust JioHotstar's formidable digital vertical for successful adaptation, amplifying both engagement and impact. Trust JioHotstar to deliver persuasive, professional, and powerful outcomes.

Book My Show

Book My Show-affirming its market leadership with the highest unique views of 4.6K in the digital realm-benefits advertisers with remarkable reach and a distinguished audience profile. Advertisers routinely prefer it for national campaigns, premium launches, and corporate branding due to its unparalleled visibility, unforgettable recall value, and impressive ROI. Seamlessly adapting to the digital vertical, Book My Show offers persuasive, professional, and impactful solutions for your brand's omnipresence. Entrust us with your brand, experience the power of market leadership.

YourStory

YourStory, the market leader in the digital domain, commands an impressive 4.17K unique views, unparalleled in class. Our reach extends to an audience with diverse profiles, making us the ideal choice for national campaigns, premium launches, or corporate branding. The visibility and recall we offer ensures maximum ROI. Adapting organically to the ever-evolving digital landscape, we consistently deliver persuasive, professional, and impactful narratives. Choose YourStory, where brand stories become success stories.

Hindustan Times

Hindustan Times, a market leader in digital media, garners the highest unique views at 2.57K. Our audience, with its varied profiles and expansive reach, is a magnet for national campaigns, premium launches, and corporate branding. Advertisers vouch for Hindustan Times’ unparalleled visibility and recall rate, heralding substantial ROI. Adapting seamlessly to the digital vertical, Hindustan Times furnishes a persuasive, professional, and impactful platform for your brand's voice.

Money Control

Establish your brand with Money Control, the market leader boasting the highest unique views at 2.15K in the digital spectrum. Our unmatched audience profile and extensive reach make us an advertiser's favourite for national campaigns, premium launches, and corporate branding. Money Control's astounding visibility and recall rate promise an excellent return on investment (ROI). Choosing us means you're naturally adapting to the thriving digital vertical. Leverage Money Control's power for persuasive, professional, and impactful brand promotions.

Top Media Options Used

Banner

With a record-breaking execution of 123 campaigns in the digital landscape, Banner has unquestionably stamped its market leadership. Our comprehensive audience profile and exceptional reach make us an irresistible choice for advertisers seeking national campaigns, premium launches and corporate branding. The unmatched visibility and recall we provide deliver a robust ROI. Seamlessly adapted to the digital vertical, Banner ensures your brand message resonates clearly and impactfully. Trust the leader, choose Banner.

Video

Leading the pack in the digital realm, Video boasts an unmatched record of 80K successful campaigns. Tailored to suit every audience profile and guaranteed for extensive reach, it is the foremost choice for national campaigns, cutting-edge launches, and esteemed corporate branding. Video's striking visibility fuels unparalleled recall and substantial ROI. Naturally adapted to the digital vertical, it continually empowers brands to transcend traditional boundaries, offering a persuasive, impactful, and professional advertising solution.

Programmatic Advertising

Programmatic Advertising, the market leader, has executed an unparalleled 14 campaigns in digital showcasing its distinctive potential. Advertisers recognize its universal reach and comprehensive audience profile. Notably, for national campaigns, premium launches, and corporate branding, Programmatic Advertising is the go-to tool, marrying visibility and recall with significant ROI. Seamlessly adapting to the digital vertical, it's creating persuasive, professional, and impactful narratives for brands. Opt for Programmatic Advertising, the trusted partner for amplifying your brand's voice.

Connected TV

Connected TV emerges as a market leader, successfully executing an unrivaled 9 campaigns in the digital frontier. It offers unbeatable visibility and recall amongst a diverse audience profile, extending exceptional reach. The impressive ROI is why national campaigns, premium launches, and corporate brands prefer us. Our adaptability to the digital vertical enhances the potency of our promotions. Choose Connected TV, for persuasive, impactful and professional advertising solutions.

Audio

Audio's dominance in the media landscape is demonstrated by its industry-leading execution of 9 high-octane digital campaigns. Its unparalleled reach garners a complex audience profile, making it the go-to choice for national campaigns, premium launches, and corporate identity upliftment. Emphasizing visibility, recall and effective ROI, Audio seamlessly adapts to the digital vertical. Engage with Audio for persuasive, professional, and impactful brand communication that resounds across markets.

Top Categories by Ad Spend in Q2 2026

What is OTT Advertising?

Thinking about how to get your business in front of more of the right people?  You've probably heard about ads on TV, but have you considered what's happening online?  More and more people are "cutting the cord" and streaming their favorite shows and movies.  That's where OTT advertising comes in, and it's a game-changer for businesses like yours.

Basically, OTT (Over-the-Top) is just a fancy way of saying "watching stuff online."  Think Netflix, Hulu, Disney+, YouTube – all those streaming services.  OTT advertising lets you run your ads within that content.  So, instead of your ad popping up during a show on regular TV, it appears before, during, or after what someone chooses to watch online.

Types of OTT Ads

Within the dynamic landscape of digital advertising, Over-the-Top (OTT) advertising offers a diverse range of formats to effectively engage target audiences.  A clear understanding of these formats is crucial for maximizing the impact of any OTT campaign.  The following outlines the primary categories of OTT ad units:

1. Video Advertising:  Dominating the OTT landscape, video ads offer compelling engagement opportunities through sight and sound.

• Pre-roll Ads: These ads are strategically positioned before the commencement of the desired content. Typically ranging from 15 to 30 seconds, pre-roll ads may offer a "skip" option after a designated period, though this is not universally implemented.

• Mid-roll Ads: Interrupting the content stream at predetermined intervals, mid-roll ads function similarly to traditional television commercial breaks. These ads often command longer durations than pre-rolls and are frequently non-skippable.

• Post-roll Ads: These ads are presented after the conclusion of the streamed content. Post-roll ads offer an opportunity for reinforcement of key messaging or the presentation of a final call to action.

2. Display Advertising:  Mirroring traditional online display advertising, these formats integrate visually within the OTT environment.

• Banner Ads: Static or animated graphical units, banner ads are typically positioned at the top or bottom of the screen and do not interrupt the viewing experience.

• Overlay Ads: These ads are superimposed over the streamed content, often in a semi-transparent or pop-up format. They are generally more prominent than banner ads.

3. Interactive Advertising:  Designed to actively engage the viewer, these formats promote user participation.

• Clickable Ads: These ads encourage viewer interaction through clicks, directing users to landing pages, websites, or special offers.

• QR Codes: Displayed on-screen, QR codes facilitate seamless transitions between the viewing experience and mobile devices, enabling viewers to access additional information or promotions via a simple scan.

• Interactive Content: Certain OTT platforms support more advanced interactive experiences, including mini-games, polls, and other engaging elements, fostering deeper user involvement.

OTT Advertising Options

• Disney+ Hotstar: Hotstar boasts a massive subscriber base and a wide range of content, including popular Indian TV shows, movies, and live sports (especially cricket). This makes it a prime choice for reaching a broad audience.

• Amazon Prime Video: Amazon Prime Video has a strong user base in India, driven by its extensive library of movies, TV shows, and original content.

• Netflix: Netflix is steadily gaining popularity in India with its focus on high-quality international and Indian original content.Netflix often attracts a more affluent and urban audience, which can be valuable for certain advertisers.

• SonyLIV: SonyLIV offers a mix of Indian TV shows, movies, and original series, with a focus on local and regional content.

• ZEE5: ZEE5 caters to a wide audience with content in multiple Indian languages, making it suitable for reaching regional markets.

• JioCinema: JioCinema offers a large library of movies and TV shows for free to Jio subscribers, giving it a substantial reach.With increasing investment in content, JioCinema is becoming a significant player in the Indian OTT market

What are the Advantages of OTT Advertising?

• Precision Targeting: OTT advertising allows for laser-focused targeting, going beyond basic demographics to reach viewers based on their interests, viewing habits, and even purchase intent. This granular approach minimizes wasted ad spend by ensuring your message reaches the most receptive audience, maximizing the impact of your campaigns.  You can tailor your ads to specific segments, increasing relevance and driving conversions.

• Engaged Viewership: Unlike traditional TV, where viewers often multitask, OTT content is typically consumed actively and intentionally. This engaged viewership translates to higher ad attention and improved brand recall. Viewers are more focused on the screen, making them more receptive to your message and increasing the likelihood of a lasting impression.

• Measurable Results: OTT advertising offers detailed analytics and performance metrics, providing transparency and accountability. You can track key performance indicators (KPIs) like impressions, completion rates, click-through rates, and conversions. This data-driven approach allows for real-time campaign optimization, enabling you to refine your targeting and creative strategies for maximum ROI.

• Brand Building: OTT platforms support high-quality video ads, enabling brands to create immersive and engaging experiences.  Tell your brand story through compelling visuals and narratives, forging emotional connections with your target audience.  High-quality video ads can enhance your brand image and create a sense of premiumness, leaving a lasting positive impression.

• Cost Efficiency: While premium OTT platforms may have higher CPMs, the precise targeting and measurable results often lead to a better return on investment (ROI) compared to traditional advertising.  By reaching only the most qualified audience, you minimize wasted ad spend and maximize the impact of your budget, making OTT advertising a cost-effective solution.

OTT Advertising Cost

OTT advertising costs in India can vary significantly, but you can generally expect CPMs (cost per 1000 impressions) to range from roughly ₹2,000 to ₹10,000 or more.  This range is highly dependent on factors like the specific OTT platform (premium platforms like Hotstar or Netflix may command higher rates), the level of targeting (more granular targeting increases costs), the ad format (video ads are typically more expensive than display), the ad length (longer videos cost more), and the buying method (direct buys are often pricier than programmatic).  Therefore, it's crucial to contact the platforms directly or work with an ad agency to get accurate pricing tailored to your campaign's specific requirements and budget.

OTT Advertising Agency

The Media Ant is one of the pioneer agency in OTT Advertising world. As OTT advertising is still in its nascent stage, being an OTT advertising agency we work closely with both the OTT platforms and the advertisers to create custom solutions. Advertisers contact us as an OTT advertising agency to understand their needs, find out the right set of OTT platforms, and to buy the media space at the right price. In case you are looking for an agency that can help you to advertiser on any of the OTT platforms, The Media Ant is the right choice. You can contact us either through email, Whatsapp or call. The Media Ant is the only OTT advertising agency that provides you an assured flawless execution and best rate for your media buy. We will recommend the right filters that can be used to reach your target group more effectively.

Frequently Asked Questions

1. How much does an OTT ad cost?

The cost of OTT advertising in India typically ranges from ₹2 to ₹5 per impression, with video ads often priced higher than display ads. Most platforms, such as Hotstar, Zee5, and SonyLIV, charge between ₹50 to ₹70 per CPM (Cost per 1,000 Impressions). Factors like platform popularity, ad format, audience targeting, and campaign duration significantly influence the cost. Small campaigns may start at ₹1,00,000, while large-scale campaigns with advanced targeting can exceed ₹10,00,000, offering brands precise audience reach and measurable results.

2. How does OTT advertising work?

OTT advertising works by targeting viewers on streaming platforms. Ads can be placed before, during, or after content, and can be personalized based on viewer preferences and behavior.

3. What are the types of OTT ads?

Common types of OTT ads include:

• Pre-roll ads (before content)

• Mid-roll ads (during content)

• Post-roll ads (after content)

• Banner and display ads

4. Which platforms support OTT advertising in India?

Popular platforms for OTT advertising in India include Hotstar, Zee5, SonyLIV, MX Player, and Amazon Prime Video.

5. Can OTT ads be targeted by location and demographics?

Yes, OTT platforms offer precise targeting based on factors like location, age, gender, device type, and viewing habits.

6. What is a good OTT advertising agency in India?

The Media Ant is a top OTT advertising agency in India, offering comprehensive solutions to run impactful campaigns on popular streaming platforms.