TMA Quick Insights for Q1 2026

With investments ranking at ₹41.2Cr, Shark Tank India on Sony Liv remains the dominant force in the digital ad space, offering a remarkable ROI and superior brand recall. Leading media options like Video and Banner boast an impressive reach, managing 103K and 130 campaigns respectively, ensuring that brands make a profound impact. Serve your ads on popular platforms like JioHotstar and Book My Show, reaping the benefits of high unique views. Leverage these high-performance platforms for impactful national campaigns, prestigious product launches, and strategic corporate branding.

Top Medias with Highest Ad Spend

Shark Tank India on Sony Liv App

With an investment of ₹41.2Cr, Shark Tank India on Sony Liv App firmly holds market leadership. This platform brings unmatched visibility, superior recall, and dynamic ROI, making it the first choice for advertisers for national campaigns, premium launches, and corporate branding. Adapting seamlessly in the digital vertical, it holds a wide-reaching audience profile. Choose Shark Tank India on Sony Liv App for robust engagement and impactful advertisement solutions.

Rich Media and Contextual Ads Through MediaKart

Elevate your brand visibility, boost recall, and maximize ROI with Rich Media and Contextual Ads Through MediaKart. Commanding a grip on the digital market with a staggering total spend of ₹2.86Cr, MediaKart is the preferred choice for national campaigns, premium launches, and corporate branding. Offering unparalleled reach and intricate audience profiling, we naturally adapt to the digital vertical while ensuring your ads make a persuasive, professional, and impactful impression.

ICC Men's T20 World Cup On JioHotstar

With an unprecedented total spend of ₹1.25Cr, ICC Men's T20 World Cup On JioHotstar is the unequivocal market leader in the digital realm. It offers an extensive reach and attracts a diverse audience profile, making it a prime choice for national campaigns, premium product launches, and robust corporate branding. Harnessing the potential of supreme visibility, exceptional recall, and stellar ROI, it is reshaping the digital advertising space, making it an attractive platform for advertisers who prioritize impact and efficacy.

Women’s Premier League On Jiohotstar

Dominating the digital sphere, the Women’s Premier League on Jiohotstar successfully registers the highest total spend, an astounding ₹11.5Cr, positioning it as a supreme leader in the market. Its vast audience profile and unparalleled reach make it the preferred palette for national campaigns, premium product debuts, and corporate branding. Offering unparalleled visibility, superior recall, and an impressive ROI, it seamlessly adapts to the digital vertical, encapsulating persuasive, professional, and potent brand promotion strategies. This vibrant platform avails awe-inspiring campaigns which make a grand impact.

Inshorts

As a market leader, Inshorts, with a whopping digital total spend of ₹70.34L, offers unmatched reach and a premium audience profile making it the preferred choice for national campaigns, high-end launches, and corporate branding. Its digital vertical penetration ensures outstanding visibility and recall, amplifying advertisers' ROI. Choose Inshorts as your marketing arsenal to create a powerful, persuasive, and professional brand image.

Popular Medias with Unique Views

JioHotstar

Riding the zenith of digital market leadership, JioHotstar boasts enviable unique views peaking at 8.3K. Our expansive reach captures a diverse audience profile, underscoring why national campaigns, premium product launches and corporate branding strategists choose us. JioHotstar offers unparalleled visibility, fostering decisive recall and optimal ROI. Seamlessly adapting to the digital landscape, we integrate persuasive, professional, and impactful campaigns that keep us synonymous with success. Choose JioHotstar. Choose excellence.

Book My Show

Reigning as the market leader, Book My Show boasts the highest unique views, reaching a staggering 4.6K in digital. Our diversified audience profile is vast, making us the first choice for national campaigns, premium launches, and corporate branding. With exceptional visibility and recall, Book My Show guarantees an incredible ROI. Naturally adapted to the digital vertical, we offer advertisers an effective medium that maintains a persuasive, professional, and impactful appeal. Choose Book My Show – the go-to platform for your brand's prominence.

YourStory

Leading the digital domain with the highest unique views at 4.17K, YourStory is the preferred platform for national campaigns, premium product launches, and corporate branding, pulling in a diverse and influential audience. Advertisers favour us for exceptional visibility, brand recall, and unrivalled ROI. Seamlessly adapting to digital trends, our content resonates with the digital-first audience. When it comes to persuasive, professional, and impact-driven advertising, YourStory truly delivers. Trust YourStory, the leader in impactful narrative branding.

Hindustan Times

Hindustan Times takes the lead in the digital marketing realm boasting the industry's highest unique views, soaring at 2.57K. Our elite audience profile and impressive reach make it the go-to platform for national campaigns, premium launches, and strategic corporate branding. Advertisers prefer our platform for its unparalleled visibility, impeccable recall, and significant ROI. As we seamlessly adapt to the digital vertical, Hindustan Times continues to deliver influential, compelling, and professional advertising solutions.

Money Control

Money Control, with its unrivaled market leadership in the digital vertical, commands an enviable reach of 2.16K unique views, setting the bar for premium visibility and high-impact corporate branding. Renowned for cutting-edge national campaigns and exclusive launches, its affluent audience profile assures an optimal recall and enhanced return on investment (ROI). It's no surprise that discerning advertisers turn readily to Money Control for their strategic needs, keeping ahead of the curve in a constantly-evolving digital landscape.

Top Media Options Used

Banner

With market leadership solidified by executing a massive 130 campaigns in the digital domain, Banner rules the roost. It's the preferred choice for national campaigns, premium launches, and corporate branding, owing to our profound reach and meticulously delineated audience profile. Banner ensures unmatched visibility for your brand, facilitating optimal recall and guaranteeing robust ROI, effortlessly adapting to the digital vertical. Experience persuasive, professional, and high-impact advertising with Banner – the leader in the field.

Video

Ascend to market supremacy with Video's unparalleled digital prowess, having masterminded an unmatched 103K campaigns. Appreciated and preferred by advertisers for national campaigns, premium launches, and corporate branding - we offer extensive reach, affluent audience profiles, and an industry-leading return-on-investment. Video yields exceptional visibility and recall. Thrive in the digital vertical with our solid approach, stern resolution, and strategic blends. Trust Video for impactful, professional, and persuasive touchpoints that command attention and accolades. Seize the advantage with Video - the touchstone of digital advertising.

Connected TV

Boasting market leadership with 15 high-impact digital campaigns to its credit, Connected TV is a favourite among advertisers seeking national-scale campaigns, premium product launches, and effective corporate branding. With a vast audience profile and substantial reach, Connected TV offers unparalleled visibility, recall, and substantial ROI, making it an unbeatable choice for paving your way in the digital vertical. Its strong proposition accommodates a seamless digital adaptation, proving its indispensability for persuasive, impactful, and professional branding solutions.

Agency fee

Agency Fee continues to dominate the world of advertising with its successful execution of the highest record of 11 digital campaigns. Our audience spans all demographics, reaching across the nation, making us the preferred choice for national campaigns, premium launches, and corporate branding. With a focus on driving visibility, recall and excellent ROI, we naturally adapt to the digital vertical to meet your marketing goals. Trust Agency Fee today, for impactful, professional, and persuasive brand promotion.

Audio

Audio, leading the market with an unparalleled record of 7 high-impact digital campaigns, offers an impressive reach to a premium audience profile. Chosen by major advertisers for national campaigns, prestigious launches, and corporate branding, Audio guarantees remarkable visibility, recall, and an unbeatable ROI. Effortlessly adapted to the digital vertical, Audio's persuasive and professional approach makes it a go-to choice for impactful brand promotion.

Top Categories by Ad Spend in Q1 2026

App Advertising

App advertising is a very popular option for digital advertising despite the tremendous competition from various advertising platforms and other online media options. Advertisers can put out creative and engaging ads and make quality impressions through App advertising. 

If you are looking for brand awareness and reach App advertising can be beneficial for your business. With audiences getting more prone to social media and digital consumption App advertising can be one of the most effective ad options for your brand. 

App  Advertising Cost

App advertising is one of the best options in digital advertising and App advertising cost is only one of the reasons for that. You will be positively surprised at App advertising cost at The Media Ant.

Advertisers and brands usually find App ads cost to be relatively lower than other ad options. And on The Media Ant website, you can even find App advertising costs at further discounted rates. 

And if at all you are still indecisive regarding the ad options and pricing model of  App ad rates there, don’t you worry, our experienced team would be more than happy to negotiate on your behalf.

App Advertisement Cost

App advertisements cost is calculated on the following basis:

• Impressions: The advertising cost for App is dependent on the number of impressions you are looking to get on your digital ad. 
• Targeting options: Digital advertising gives you a lot of targeting options like targeting on the basis of geography, age, behavior, interests, etc. Hence, App advertisement cost will depend on the targeting option you choose to go for while advertising on App.

The App advertising cost is dependent on various factors and it depends upon you as to what targeting options you want to go for 

Advantages of App Advertising

If you are still wondering why you should go for App advertising, here are a few advantages of App advertising that may help you make a sound decision:

• Brand awareness: One of the biggest advantages of App advertising is the awareness that your product or service gets. In today's world, where people are always active on social media and internet consumption is rapidly increasing, along with the growing penetration of smartphones. App advertising can help in making audiences aware of your brand in the most effective way. 
• Reach: The number of people who use App on a daily basis is increasing, so if you are looking to reach out to the maximum number of people, App advertising can be the best choice for you. In fact, if your target audience consists of millennials and Gen Zs, App advertising can be quite effective, because the majority of App users are millennials and Gen Zs. Hence, advertising on App can help you come across as a youth-friendly brand.
• Brand Visibility: Brand visibility is the rate at which your brand is seen by your audience through various marketing channels like social media, search engines, and more. The concept of brand visibility focuses on attracting relevant customers to your brand. 

App Advertising Agency

Finding one of the best App advertising agency is of utmost importance because a good media agency can help you in the seamless execution of your App ads. 

The Media Ant is the one-stop solution for all the qualms advertisers may have about advertising on App. As the bids on App advertisement tend to be really high and it can be really challenging to get the right best rates on your own. 

The Media Ant has got experienced experts who can negotiate on your behalf so that you can bag the best deal you possibly can. This is a leading App advertising agency in India  that helps you with fulfilling your advertising and brand awareness needs.

Frequently Asked Questions

How much does it cost to advertise on App?

The rates of advertising on App vary just as they do any other digital ad option. The ad rates for App can vary depending on the media option, that is, is it a video ad or a banner ad? The objective (impressions or otherwise), the ad type or duration, and the frequency with which the ad is shown can also affect the App ad costs. 

How do App ads work?

Running your App ads with The Media Ant can be really easy, all you have to do is visit The Media Ant website and go to our digital tool page and visit the mediums option from where you can choose to advertise on App. 

Why is App advertising important?

App advertising can provide you with maximum reach, along with brand visibility and awareness. With the help of App advertising you can reach out to a wide range of audiences in a cost-effective way. 

How effective is App advertising?

App advertising can be really effective for brands that are looking to attract a large audience and especially the youth. It can also help in reaching out to urban audiences.