Advertising in Bigg Boss Malayalam on Hotstar, App

Advertising in Bigg Boss Malayalam on Hotstar, App
Popular Media


Per Impressions

Card Rate

₹ 0.08

Offer Rate

₹ 0.08




5 Mn+

Category Name


About Bigg Boss Malayalam on Hotstar

Bigg Boss Malayalam is an reality game show hosted by Malayalam Superstar Mohanlal. The last season of Bigg Boss garnered viewership of around 3.5 Mn and this year it is expected to be 5 Mn.

About Hotstar Advertising

Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular International movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and Pro-Kabbadi.

Why advertise on Bigg Boss Malayalam on Hotstar

1. Brands having an audience who is Digital-first and Young.
2. Brands looking for ways to create a long-lasting impact on the audience mind
3. Brands with a new product/service launch

Advertising Options on Bigg Boss Malayalam on Hotstar

The ad rates for all Bigg Boss Malayalam advertising options are in terms of CPM. CPM is the cost of 1000 impressions i.e. total number of times the ad is played on the screen (one personal account). Bigg Boss Malayalam advertising rates are INR 80 CPM for Pre roll and 160 CPM for Mid Roll Ads. The exact Bigg Boss Malayalam advertising rates would vary based on various factors like ad length (in case of mid roll video ads) and number of targeting levels.

Execution Process and Media Specifications

Steps in Execution

Step 1: Add Media to the Dashboard

Step 2: Customize it as per your requirement

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign, an Excel Report will be shared with you.

Media Kit

Bigg Boss Malayalam on Hotstar, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Bigg Boss Malayalam on Hotstar, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Bigg Boss Malayalam on Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Bigg Boss Malayalam on Hotstar, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.


How long will it take for my ad to go live?


Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


What is the difference between CPM and CPC pricing?


CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Can the impressions be distributed equally across he campaign?


Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?


The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Is there a chance that my ad can get paused in the middle of a campaign?


Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.