TMA Quick Insights for Q4 2025

As top media outlets, JioHotstar, YouTube, and the India vs Australia T20 Series on JioHotstar hold dominant positions, with ad spends above 1Cr, offering unparalleled reach and visibility. Their exceptional performances highlight the benefits of digital vertical for superior branding and customer retention. Their influential roles in steering national campaigns, premium launches, and corporate branding underpin the preferences for media platforms like Banner, Video, and Programmatic Advertising which recorded highest campaigns, promising persuasive, professional, and impactful branding.

Top Medias with Highest Ad Spend

JioHotstar

As the market leader in the digital sphere, JioHotstar has not only proven its dominance with a total spend of 208.35L, but also etched its impact in the minds of a diverse audience. Its unparalleled reach makes it the top pick for national campaigns, premium launches, or corporate branding. With high visibility, impeccable recall, and astonishing ROI, JioHotstar seamlessly adapts to the digital vertical. Its persuasive and deeply professional approach ensures impactful branding, making it the go-to platform for advertisers nationwide.

India vs Australia T20 Series on JioHotstar

The India vs Australia T20 Series on JioHotstar is leading the digital sphere with a staggering total spend of ₹1.89Cr, commanding the attention of a diverse national audience. Our platform offers unparalleled visibility and recall value, thus ensuring impressive returns on investment. Advertisers nationwide prefer us for premium launches, national campaigns, and corporate branding owing to our extensive reach and desirable audience profile. At JioHotstar, we adeptly champion the power of digital vertical, offering a persuasive, professional, and impactful advertising experience.

YouTube

Harness the unrivalled potential of YouTube, the digital market leader with a considerable total spend of ₹1.73Cr, for your national campaigns, premium launches and corporate branding. YouTube's superior reach, distinctive audience profile, and undeniable visibility guarantee exceptional levels of recall and impressive ROI. With its natural adaptation to the evolving digital sphere, YouTube remains the favoured choice for advertisers seeking impactful visibility and influential brand storytelling.

OTT Bundle CTV

OTT Bundle CTV is a market leader with impressive visibility, offering the highest total spend of ₹158.65L in the digital landscape. Appreciated for its vast reach and targeted audience profile, it becomes an advertiser's top choice for pivotal national campaigns, premium product launches, and corporate branding. Coupled with high recall rate and guaranteed ROI, OTT Bundle CTV naturally aligns with the digital vertical, forging a persuasive and significant impact.

India vs Australia ODI Series On JioHotstar

Experience the thrill of the India vs Australia ODI Series on JioHotstar, a front-runner in digital with a groundbreaking total spend of ₹1.21Cr. This platform offers marketers unrivaled reach, targeting an affluent, engaged audience spanning the nation. Our robust visibility, remarkable recall, and optimum ROI make it the preferred choice for national campaigns, premium launches, and corporate branding. Adapting seamlessly to the digital vertical, JioHotstar is where your brand deserves to shine.

Popular Medias with Unique Views

JioHotstar

JioHotstar, as a market leader, harnesses its commanding digital footprint by boasting the highest Unique views count of 8.3K. The platform offers unparalleled reach, with a rich audience profile catering to national campaigns, premium launches, and corporate branding. Advertisers prefer JioHotstar as it assures amplified visibility, enhanced recall, and tangible ROI. Swiftly adapting to the digital vertical, JioHotstar delivers power-packed, result-oriented advertising opportunities. Make every impression count, and choose JioHotstar for impactful promotion!

Book My Show

Experience the power of market leadership with Book My Show, the unparalleled digital titan with the highest Unique views at 4.6K. Our precisely defined audience profile guarantees widespread reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. With Book My Show, visibility, recall and ROI aren't just buzzwords, they're tangible results. Immerse yourself in the digital vertical and witness the stunning impact Book My Show can deliver for your brand.

YourStory

YourStory exemplifies market leadership in the digital spectrum, boasting the highest unique views at 4.17K. Our extensive reach, a premium audience profile, and superior visibility make us the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers trust us for palpable recall and impressive ROI. We adeptly adapt to ever-evolving digital verticals, delivering persuasive, professional, and impactful messaging. Partner with YourStory, lead your story.

Hindustan Times

Hindustan Times stands as a market leader in the digital space, boasting an unparalleled reach with 2.57K unique views. Our diversified audience profile allows advertisers to target precise demographics, amplifying their national campaigns, premium launches, and corporate branding initiatives. Chosen frequently for its promise of high visibility, enhanced recall, and stellar ROI, Hindustan Times naturally adapts to the digital vertical, delivering persuasive, professional, and impactful messages that resonate with viewers.

Money Control

With a commanding market leadership and the highest Unique views of 2.15K, Money Control stands at the forefront of the digital arena. It offers an unrivalaled reach and an audience profile that has consistently attracted national advertisers for premium launches and corporate branding. The reasons are clear: superior visibility, significant recall, and compelling ROI. With Money Control, your message not only resonates but also adapts effortlessly within the dynamic digital vertical, preserving its persuasive impact. Count on Money Control for potent and professional advertising solutions.

Top Media Options Used

Banner

Exemplifying market leadership, Banner has flawlessly executed an incredible 178 campaigns in the digital spectrum, effectively reaching varied audience profiles. Advertisers nationwide prefer Banner for premium launches and corporate branding, leveraging its extensive reach. Banner's assured visibility, powerful recall, and impressive ROI make it an inevitable choice. Seamlessly adapting to the digital vertical, Banner upholds a persuasive, professional, and impactful approach that sets it apart. Witness the undeniable Banner effect.

Video

Unleashing the power of digital, Video reigns as the uncontested market leader, boasting an impressive record of 125 campaigns of unmatched visibility and recall. Its expansive reach and distinctive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Its strong prominence in the digital vertical ensures exceptional ROI, making Video the quintessential platform for persuasive, professional, and impactful advertising. Experience the supremacy of Video.

Programmatic Advertising

With its market leadership in the digital vertical, Programmatic Advertising is recognized for executing the highest number of campaigns, standing at 21. The unique audience profiling enhances reach, making it a preferred choice for national campaigns, premium launches, and corporate branding. Emphasizing visibility and recall, it guarantees remarkable ROI, further solidifying its stance. Adopt naturally to the digital expansion with Programmatic Advertising, and craft your persuasive, professional, and impactful brand narrative.

Connected TV

Commanding the digital sphere with the highest record of 11 campaigns, Connected TV stands as the undisputed market leader. Our reach extends to an eclectic audience profile, making us the go-to platform for high-impact national campaigns, premium launches, and comprehensive corporate branding. Advertisers prefer us for superior visibility, enduring recall, and exceptional ROI. In the rapidly evolving digital landscape, Connected TV naturally adapts, setting the standard for persuasive, professional, and impactful messaging.

Agency fee

Agency Fee, the market leader in digital advertising, is renowned for executing the highest number of campaigns at 7. Our extensive audience profile guarantees superior reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our unparalled visibility and recall resonate powerfully with our clientele, promising high ROI. As we naturally adapt to the digital vertical, our aim is to imprint your brand vividly in the digital memory-space. Offering persuasive, professional, and impactful solutions, Agency Fee rules the roost in digital advertising.

Top Categories by Ad Spend in Q4 2025

Book Digital Ads Across 100+ Platforms in Minutes

Advertise on YouTube, Facebook, Instagram, Google, OTT platforms, and 100+ digital channels from one dashboard. Start at ₹5,000 for targeted campaigns with real-time tracking, expert campaign management, and transparent pricing.

No agencies taking 20% cuts. No confusing dashboards. Just measurable results.

[Get Instant Quote] [Call 080-37307893]- Contact Us

What are Digital Ads?

Digital ads are online advertisements shown on platforms like Google, Facebook, Instagram, and YouTube that help businesses reach their exact target customers based on location, interests, and behavior. Unlike traditional advertising, you can start with budgets as low as ₹5,000, see real-time results (clicks, sales, ROI), and pay only when people engage with your ad—making it the most cost-effective and measurable way to grow your business online.

Why 8,000+ Businesses Trust The Media Ant for Digital Advertising?

• Access 100+ platforms in one place—Google, Meta, YouTube, OTT, news apps, e-commerce

• Save 15-30% on ad spend with pre-negotiated rates and expert optimization

• Real-time performance tracking with transparent dashboards showing every rupee spent

• Campaign setup in 24 hours with dedicated media planners handling the technical stuff

• Data-driven results – we optimize based on what's working, not guesswork

Trusted by: Startups to enterprises across BFSI, e-commerce, real estate, education, and tech sectors

What are the Advantages of Digital Advertising?

• Budget-flexible & scalable – Start at ₹5,000 and scale instantly based on results, no massive upfront commitment

• Precision targeting – Reach only your ideal customers by age, location, interests, behavior + retarget website visitors at 75% lower cost

• Real-time tracking & optimization – See clicks, conversions, and ROI instantly; change underperforming ads in minutes, not months

• Multiple formats & A/B testing – Test videos, carousels, stories across audiences; double down on what works

• Superior ROI – ₹7-12 CPM on Meta vs. ₹50-100 on traditional media, with direct links to product pages and booking forms

• Pan-India reach with local control – Target one city or entire country from the same dashboard, adjust by geography instantly

Types of Digital Ads

1. Search Engine Marketing (SEM) – Google & Bing Ads

Show up when customers are actively searching for what you sell.

How it works: Your ad appears at the top of Google when someone searches "buy laptop online" or "digital marketing agency in Mumbai"

Pricing: ₹5-500 per click (CPC) depending on keyword competition
Best for: Lead generation, e-commerce, local services, B2B
Why it works: You're reaching people with buying intent—they're already looking for you

Average results: 2-5% conversion rate, ₹500-3,000 cost per lead

2. Social Media Advertising – Meta, Instagram, LinkedIn

Build brand awareness and engagement where your audience spends 2+ hours daily.

Available platforms:

• Facebook Ads: Reach 399.3M Indian users with precise targeting

• Instagram Ads: Connect with 360.4M users, perfect for visual brands

• LinkedIn Ads: Target 64.3M professionals and decision-makers

Pricing: ₹20-200 per 1,000 impressions (CPM) or ₹1-50 per click
Best for: Brand building, e-commerce, app installs, community building
Why it works: Advanced targeting (interests, job titles, behaviors) + massive reach

Average results: 1-3% CTR, 40-60% cheaper leads than Google Ads

3. Video Advertising – YouTube & OTT Platforms

Capture attention with video content on platforms people are glued to.

Available platforms:

• YouTube: 759.7M monthly users in India

• JioHotstar: 503M viewers watching premium content

• Amazon MX Player: 87.1M OTT audience

Pricing: ₹50-500 per 1,000 views (CPV) or ₹10-100 per completed view
Best for: Product demos, brand storytelling, app launches, entertainment
Why it works: Video generates 80% more engagement than static ads

Average results: 15-30 second completion rates of 60-75%

4. Display Ads – Banner & Native Advertising

Stay visible across thousands of websites and apps your customers use daily.

Ad formats:

• Banner ads (standard sizes across websites)

• Pop-ups and interstitials (full-screen takeovers)

• Native ads (blend seamlessly with content)

Pricing: ₹20-200 per 1,000 impressions
Best for: Brand awareness, retargeting, remarketing campaigns
Why it works: Follows users across the web, building familiarity

Average results: 0.5-2% CTR, excellent for top-of-funnel awareness

5. Performance Marketing – Lead & Sales Focused

Pay only when you get results—leads, sales, sign-ups, or downloads.

What we track:

• Cost per lead (CPL)

• Cost per acquisition (CPA)

• Return on ad spend (ROAS)

Pricing: Custom based on your conversion goals
Best for: E-commerce, EdTech, real estate, financial services
Why it works: Budget allocated only toward measurable business outcomes

Average results: 3-5x ROAS for optimized campaigns

6. Influencer & Affiliate Marketing

Leverage trusted voices to amplify your brand message.

How it works: Partner with relevant influencers or affiliates who promote your products to their engaged audiences

Pricing: ₹10,000-10,00,000 per campaign depending on influencer reach
Best for: D2C brands, fashion, beauty, tech products, apps
Why it works: 70% of consumers trust influencer recommendations over brand ads

Average results: 5-10x engagement vs. traditional ads

How Much Does Digital Advertising Cost in India?

Digital advertising costs in India range from ₹1 to ₹500 per click and ₹20 to ₹500 per thousand impressions (CPM), making it highly flexible and suitable for businesses of all sizes. Whether you're spending a few hundred or several lakhs, the cost can vary significantly based on the platform, ad type, and targeting options. This flexibility allows businesses to tailor their budgets according to their advertising strategy, optimizing reach and engagement in a competitive digital landscape.

The average online advertising rates can range from Rs 0.4 to Rs 10,00,000 depending upon the type of ad and the platform where you want the ads to showcase on.

What Affects Your Digital Advertising Cost?

• Platform choice: LinkedIn costs 5x more than Facebook for similar reach

• Audience targeting: Narrow targeting (Mumbai CEOs aged 35-45) costs more than broad (India, 18-65)

• Competition: High-demand keywords and audiences have higher CPCs

• Ad quality: Better-performing ads get lower costs (Google/Meta reward relevance)

• Timing: Festival seasons (Diwali, New Year) see 30-50% cost increases

• Campaign objective: Brand awareness is cheapest, conversions cost 3-5x more

Digital Advertising Platforms - Quick Comparison

How to Book Digital Ads with The Media Ant?

Launch your campaign in 24-48 hours. We handle the technical complexity.

Step 1: Tell Us Your Goals

Visit themediaant.com or call 080-37307893

Share three things:

• What do you want? (leads, sales, awareness, app installs)

• Who's your target audience?

• What's your budget?

Free strategy session included—we'll recommend the optimal platform mix.

Step 2: We Build Your Campaign Strategy

Our media planners create a custom plan showing:

• Which platforms to use (Google, Meta, YouTube, etc.)

• Budget allocation across channels

• Expected reach and conversions

• Creative requirements

You approve before we spend a rupee.

Step 3: Campaign Launch & Tracking

We set up: 

Pixel tracking on your website
Conversion goals (form fills, purchases, calls)
Custom dashboards showing real-time performance
A/B tests for continuous optimization

You get login access to see live data 24/7—clicks, impressions, conversions, cost per lead.

Step 4: Ongoing Optimization

We don't just launch and forget.

Weekly actions we take:

• Pause underperforming ads

• Increase budget on winning campaigns

• Test new audiences and creatives

• Adjust bids based on performance

• Share detailed reports with insights

Average improvement: 30-50% better results after 4 weeks of optimization

Step 5: Scale What Works

Found a winning formula? We help you:

• 2x-5x your budget profitably

• Expand to new platforms

• Test new markets/audiences

• Build retargeting funnels

dedicated campaign manager is available via call, WhatsApp, or email throughout.

Why Choose The Media Ant for Digital Advertising?

1. Better ROI Through Expert Optimization

We've managed ₹50+ crore in ad spend. Our campaigns deliver 20-30% lower cost per lead than DIY efforts—saving you money while getting more results.

2. 100% Transparent Tracking

Real-time dashboards show exactly where every rupee goes—impressions, clicks, conversions, cost per lead. No black boxes, just clear data you can see 24/7.

3. 100+ Platforms, One Dashboard

Google, Meta, YouTube, OTT, LinkedIn—we manage everything. No juggling multiple agencies or logins. Coordinated strategy across all channels.

4. Launch in 24-48 Hours

Most agencies take weeks. Weget campaigns live in 2 days with dedicated managers handling all technical setup and optimization.

5. Dedicated Support, Not Ticket Queues

Every client gets a dedicated campaign manager—direct phone/WhatsApp access, weekly reviews, priority responses under 2 hours.

6. Continuous Optimization

We don't launch and forget. Weekly tweaks to pause losers, scale winners, test new audiences—most clients see 30-50% improvement after 4 weeks.

7. No Long-Term Contracts

Month-to-month engagements. Clients stay for results, not because they're locked in. Pause or stop with 7 days notice.

8. Strategy Included Free

Free campaign planning, creative development, and media mix recommendations (worth ₹15,000)—included with every campaign.

The bottom line: You get agency expertise without agency headaches—better results, transparent reporting, and dedicated support at every step.

No lock-ins. No hidden costs. Just performance-driven campaigns that deliver measurable growth.

[Start Your Campaign] [Schedule Free Consultation] [Call 080-37307893]

Frequently Asked Questions

1) How much does digital advertising cost in India?

Digital advertising costs ₹5,000-10,000/month for small campaigns to ₹5 lakh+ for large-scale efforts. Pricing varies by platform: Google Ads costs ₹5-500 per click, Facebook/Instagram charges ₹20-200 per 1,000 impressions, and YouTube runs ₹50-500 per 1,000 views. You control the budget—start small, scale what works.

2. Which digital advertising platform is best for small businesses?

Facebook and Instagram ads are best for most small businesses because they're affordable (start at ₹5,000/month), offer precise targeting, and work for both awareness and sales. Google Ads is better if customers are actively searching for your product (like "plumber near me"). For local services, Google + Facebook combo works best.

3. How long does it take to see results from digital ads?

Google Search ads generate leads within 24-48 hours because you're reaching active searchers. Facebook/Instagram takes 7-14 days as algorithms learn your audience. Brand awareness campaigns need 30-60 days for measurable impact. Most businesses see initial data within the first week to optimize from.

4. How much should I budget for digital advertising per month?

Minimum ₹15,000-25,000/month to see meaningful results across 2-3 platforms. Below ₹10,000, you're testing but won't generate enough data to optimize. Most small businesses start at ₹25,000-50,000/month, mid-size companies spend ₹1-3 lakh/month, and enterprises invest ₹5 lakh+ for pan-India reach.

5. What's the difference between CPC, CPM, and CPA in digital advertising?

CPC (Cost Per Click): You pay when someone clicks your ad—₹5-500 per click. Best for driving website traffic.

CPM (Cost Per 1,000 Impressions): You pay for every 1,000 people who see your ad—₹20-200. Best for brand awareness.

CPA (Cost Per Acquisition): You pay only when someone converts (purchases, signs up)—₹500-5,000 depending on your product. Best for performance marketing focused on sales.

6. What makes The Media Ant different from other digital advertising agencies?

Three things:

• ₹50+ crore managed experience means we've seen what works across industries—you benefit from lessons learned on others' budgets

• 100+ platforms under one roof—no juggling multiple agencies, coordinated strategy across channels

• Transparent dashboards + dedicated managers—you see live data and have direct access to experts, not ticket queues

7. Does The Media Ant work with businesses of all sizes?

Yes, from startups spending ₹15,000/month to enterprises with ₹50 lakh+ budgets. We customize strategies based on your business stage. Startups get lean, test-and-learn approaches. Established brands get sophisticated multi-channel campaigns with advanced optimization.

Digital Advertising Case Studies

1) Slurrp Farm Boosted Sales Through Digital Ads-View Case Study

• Increased overall product sales

• Effective digital media strategy

• Targeted parent demographics

2) RoyalOak Generated Brand Awareness & Website Traffic-View Case Study

• Significant website traffic increase

• Enhanced brand awareness

• Digital campaigns for furniture retail

3) Clovia's Brand Awareness Campaign with Hotstar-View Case Study

• OTT platform advertising success

• Reached millions on Hotstar

• Brand visibility during prime content

4) Adda52 Increased Sign-Ups via Regional Digital News-View Case Study

• Regional targeting strategy

• Higher user sign-ups

• Digital news platform advertising

5) TankhaPay's Performance Marketing Success-View Case Study

• Targeted lead generation

• Performance-based campaigns

• Fintech sector advertising