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Advertising in IPL 2020 - Star Television Network

Advertising in IPL 2020 - Star Television Network

Advertising in IPL 2020 - Star Television Network

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About Advertising in IPL 2020 - Star Television Network

Star TV Network is one of the largest Indian media conglomerate having a network of more than 60 channels across 8 languages. Now, a wholly owned subsidiary of The Walt Disney Company India, Star India Network has a 90% reach among cable and satellite TV owners. (Source: Wikipedia) This makes advertising in Star TV network a must for TV advertisers

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Starting Packages for Live Cricket Advertising - Video ads are telecast during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5. The feeds of Star Sports telecasting the live match will air your spots, i.e. if you buy 6 spots, then 'n' feeds of Star Sports (English, Hindi, Regionals, HD English and HD Hindi) airing the match will play your spot.

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About Star TV Advertising

Star TV Network is one of the largest Indian media conglomerate having a network of more than 60 channels across 8 languages. Now, a wholly owned subsidiary of The Walt Disney Company India, Star India Network has a 90% reach among cable and satellite TV owners. (Source: Wikipedia) This makes advertising in Star TV network a must for TV advertisers

About IPL 2020

IPL, the better known short form for Indian Premier League is one of the biggest annual cricket series played in India. 8 teams named after 6 metros and Rajasthan and Punjab with the most popular cricketers across the world battle it out for the cup. It’s not only one of the most watched sports events in India, it is also brands’ favorite in terms of promotion and advertising. IPL 2020 is going to be held from 19th September 2020 to 8th November 2020.

About IPL 2020 advertising on television

IPL matches are telecast live every year on various sports and regional channels of Star TV Network: Star Sports channels, Suvarna Plus, Jalsha Movies, Maa Movies, Star Pravah and Star Gold. IPL 2019 was watched by 462 million people with a total watch time of 338 billion minutes on television. IPL 2020 viewership on Star TV Network is going to be much bigger than the previous year. IPL advertising is one of the most popular advertising options for brands.IPL 2020 advertising on television is one of the most effective ways to create a big impact on millions of people in one go. 

Why should you advertise in live IPL 2020 matches on Star TV?

Advertising on television is the best advertising option when last mile reach and cost per reach are considered. Even though per spot advertising rates for IPL appear to be very high, the impact television advertising during IPL 2020 would have would also be manifold. Some of the advantages of advertising in IPL 2020 matches on Star TV are:
1.  Biggest impact property of the year: Due to Covid-19 lockdown, content production for television has faced major disturbances. Most of the scheduled events have also been canceled except IPL 2020. This has made IPL 2020 advertising spots more in demand.
2.  Opportunity to reach out to the entire country in one go: IPL matches attract much higher viewership than usual TV programs hence ensuring higher reach and low cost per reach. This explains the higher IPL advertising rates on TV.
3.  Festive season advertising: This year, IPL 2020 coincides with the festive season. As most brands expect 30-40% of their annual sales happening during the festive season, festive season is really important for advertising and which advertising platform can be better than IPL 2020 advertising on television.

Star TV IPL 2020 Advertising Rates

Star TV IPL 2020 advertising rates would vary according to various factors like day, number of spots, number of channels etc. To know the exact Star TV IPL 2020 ad rates, select the tab Media Options and Pricing, select the media option, move to the bag and edit the parameters like ad length, no of matches etc. You would get the final Star TV IPL 2020 advertising rates. You can also contact us at Help@TheMediaAnt.com to know the best Star TV IPL 2020 Advertising Rates.

Facts and Figures

  1. IPL as a TV property continues to grow - in terms of viewership and engagement with audience
  2. IPL viewership has a male skew, but the share of female viewership has marginally risen since 2018.
  3. Young audiences (22-40 years) is a major contributor to IPL viewership
  4. IPL drives up sports viewership and simultaneously impacts viewership of other genres like GEC
  5. HD share of IPL viewership shows a rising trend. This also highlights the growing preference for Sports viewing on HD.

Execution Process and Media Specifications

To advertise on STAR TV you can follow the following steps

1. Get rates for advertising in STAR Plus on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. 

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

4. We will check the ad space availability on STAR tv channels and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on STAR Plus

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on the channels.

Guidelines for Artwork
ParticularsSpecifications
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz
Proof of Execution
  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
  • Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.
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