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Advertising in Zee Marathi

Advertising in Zee Marathi

Advertising in Zee Marathi

2.5B

Monthly Impressions

Marathi

Language

About Advertising in Zee Marathi

Zee Marathi is Zee Group’s Marathi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Zee Marathi was launched in 1999 and is one of the leading Marathi-entertainment channels today. Zee Marathi has got the highest viewership among other Marathi Entertainment channels.

Key Insights

Prime Time

1800-2400

Monthly Unique Users

39.2M

Metro Share (%)

25

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 625 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium

Aston Band

Rack Rate

₹ 26,400 / Per Aston Band

TMA Offer

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Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.
Premium

Scroller

Rack Rate

₹ 5,500 / Per Scroller

TMA Offer

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A strip with text regarding a brand runs at the bottom of the screen. Scrollers can be bought on a per day basis where exposure of 60-70 times can be assured per day. Choose the number of days, and the timeband to be chosen is the Mixed Timeband as Scrollers appear all-day long.
Zee Marathi-Teleshopping Advertising
Teleshopping Options
Rack Rate
₹ 2,25,000 / Per 30 Minutes Slot
TMA Offer
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Top Shows

1
2
3
4
5
6

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Media Demographics & Analytics

Top Advertisers

1
Albatya Galbatya
2
Upstox
3
Santoor Sandal And Turmeric
4
Eno
5
Maha Minister
6
Suthol

User Reach & Demographics

Viewership%

Gender

Male

Female

46

54

Viewership%

Prime vs Non Prime

PT

NPT

80

20

Viewership%

Age

in %


<21

29

22-30

11

31-40

13

41-50

18

51-60

13

61+

16

Viewership%

Income - NCCS

in %


A

37

B

37

CDE

26

Viewership%

Metros

in %


Mumbai

25

Viewership%

Urban vs Rural

in %


Urban

67

Rural

33

Viewership%

Geo

in %


Maharashtra, Goa

97

Karnataka

2

Gujrat, Daman and Diu, Dadra And Nagar Haveli

1

TRP %

Top Shows

TRP%


Chala Hava Yeun Dya Jhund Special

0.24

Devmanus 2-1 Tasacha Vishesh Bhag

0.24

Man Jhala Bajind-1 Tasacha Vishesh Bhaag

0.23

Majhi Tujhi Reshimgath-1 Tasacha Vishesh Bhag

0.21

Mann Udu Udu Zala-1 Tasacha Vishesh Bhaag

0.21

Tujhya Majhya Sansarala Aani Kay Hava-1 Tasacha Vishesh Bhag

0.15


Media in 60 words

Summary in 60 words

Zee Marathi is Zee Group’s Marathi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Zee Marathi was launched in 1999 and is one of the leading Marathi-entertainment channels today. Zee Marathi has got the highest viewership among other Marathi Entertainment channels.

Rates for Advertising in Zee Marathi

You will get the rate for advertising in Zee Marathi in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Zee Marathi is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Zee Marathi will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Zee Marathi varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Zee Marathi and Super Prime Time in Zee Marathi is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Zee Marathi

Media Agency can play a critical role if you are planning to advertise in Zee Marathi. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Zee Marathi is right for your brand. The agency uses BARC data to decide the TG and Zee Marathi viewer profile matches. Once you have decided to go ahead with advertising in Zee Marathi, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Zee Marathi. The last role of the TV ad buying agency is to ensure that the ad is played on Zee Marathi and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Zee Marathi provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Zee Marathi

The rate to advertise in Zee Marathi is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Zee Marathi a critical part of any Television campaign. Zee Marathi advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Zee Marathi has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Zee Marathi is also supported through its online portal Zee Marathi Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Zee Marathi at the lowest rate.

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