Monthly Impressions
Language
About Advertising in Zee Marathi
Zee Marathi is Zee Group’s Marathi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Zee Marathi was launched in 1999 and is one of the leading Marathi-entertainment channels today. Zee Marathi has got the highest viewership among other Marathi Entertainment channels.
₹ 625 / Per Second
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₹ 26,400 / Per Aston Band
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₹ 5,500 / Per Scroller
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Gender
Male
Female
46
54
Prime vs Non Prime
PT
NPT
80
20
Age
in %
<21
29
22-30
11
31-40
13
41-50
18
51-60
13
61+
16
Income - NCCS
in %
A
37
B
37
CDE
26
Metros
in %
Mumbai
25
Urban vs Rural
in %
Urban
67
Rural
33
Geo
in %
Maharashtra, Goa
97
Karnataka
2
Gujrat, Daman and Diu, Dadra And Nagar Haveli
1
Top Shows
TRP%
Chala Hava Yeun Dya Jhund Special
0.24
Devmanus 2-1 Tasacha Vishesh Bhag
0.24
Man Jhala Bajind-1 Tasacha Vishesh Bhaag
0.23
Majhi Tujhi Reshimgath-1 Tasacha Vishesh Bhag
0.21
Mann Udu Udu Zala-1 Tasacha Vishesh Bhaag
0.21
Tujhya Majhya Sansarala Aani Kay Hava-1 Tasacha Vishesh Bhag
0.15
Zee Marathi is Zee Group’s Marathi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Zee Marathi was launched in 1999 and is one of the leading Marathi-entertainment channels today. Zee Marathi has got the highest viewership among other Marathi Entertainment channels.
You will get the rate for advertising in Zee Marathi in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Zee Marathi is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Zee Marathi will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Zee Marathi varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Zee Marathi and Super Prime Time in Zee Marathi is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
Media Agency can play a critical role if you are planning to advertise in Zee Marathi. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Zee Marathi is right for your brand. The agency uses BARC data to decide the TG and Zee Marathi viewer profile matches. Once you have decided to go ahead with advertising in Zee Marathi, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Zee Marathi. The last role of the TV ad buying agency is to ensure that the ad is played on Zee Marathi and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Zee Marathi provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
The rate to advertise in Zee Marathi is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Zee Marathi a critical part of any Television campaign. Zee Marathi advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Zee Marathi has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Zee Marathi is also supported through its online portal Zee Marathi Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Zee Marathi at the lowest rate.