Per Aston Band
Per 30 Minutes Slot
ABP News is ABP News Network’s Hindi News channel that covers both national and international news. ABP News was founded in the year 1998. ABP News is one of the top 5 channels in the Hindi-News genre. It was formerly known as STAR News before being acquired by ABP Group. ABP has over 5 other regional channels that cater to niche markets.
|Channel Name||Genre||Viewership (in MN)|
|ABP News||Hindi News||4,343,445|
|S. No||Top Cities||Weekly Impressions in 000's|
|4||Khabar Din Bhar|
|5||Saas Bahu Aur Saazish|
|7||Sanvidhan Ki Shapath|
|Cadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate||FMCG|
|Birla TMT, Nerolac Paints||B2B|
|JMD Cargo Services||Logistics|
|Namma Homeopathy, Thyrocare||Healthcare|
Click here to view the videos of campaigns executed in the past.
Top 5 Television Advertisers for ABP News between April-June 2021
|1||Policybazaar Ins Web Aggregato|
|2||Amazon Online India Pvt Ltd|
|4||Emami Group Of Companies|
Before you reach out to an agency to get the best rate to advertise on ABP News, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on ABP News as the advertising rate on ABP News like other TV channels varies with time. You can have a look at the live feed and pastcontent online by clicking Here
|Resolution||720 x 576 pixels for SD & 1920 x 1080 pixel for HD|
|Frame Rate||25 FPS|
|Aspect Ratio||4:3 or 16:9|
|Video Bit Rate||50 MBit/ S|
|Audio Sample Rate||48 kHz|
*Offline help is available once the campaign is approved
Rates for Advertising in ABP News
You will get the rate for advertising in ABP News in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in ABP News is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on ABP News will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for ABP News varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in ABP News and Super Prime Time in ABP News is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
Who should advertise in ABP News?
News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in ABP News can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use ABP News advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.
Few categories which regularly advertise on ABP News are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.
How to select the right Agency for advertising in ABP News?
Media Agency can play a critical role if you are planning to advertise in ABP News. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in ABP News is right for your brand. The agency uses BARC data to decide the TG and ABP News viewer profile matches. Once you have decided to go ahead with advertising in ABP News, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in ABP News. The last role of the TV ad buying agency is to ensure that the ad is played on ABP News and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on ABP News provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Why Advertise in ABP News?
The rate to advertise in ABP News is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in ABP News a critical part of any Television campaign. ABP News advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. ABP News has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. ABP News is also supported through its online portal ABP News Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in ABP News at the lowest rate.
|4||Short Term Performance||No|
|5||Short Term Performance||No|
How does Advertising works on ABP News?
Ads in ABP News are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on ABP News are:
a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.
b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.
How Pricing works?
Execution steps/Execution Process Flow
To advertise in ABP News you can follow the following steps
1. Get rates for advertising in ABP News on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.
2. Select the ad type that suits your budget, creative, and objective. ABP News offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.
3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
4. We will check the ad space availability on ABP News and other privileges like discounts, depending on the time of booking
|Media Option||Mixed Time/Aston Band/Scroller|
|Ad Length||10 sec/20 sec/30 sec|
|Time Band||All Day/Morning Evening|
|Number of Ads per day||38415|
|Campaign Duration||5 Days/10 Days/30 Days|
|Campaign Start Date||dd/mm/yyyy|
Who Are We?
We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!
ABP News Advertising Rates 2021
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. ABP News Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know ABP News Advertising Rates 2021. You can find the updated ABP News Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for ABP News Media Kit 2021, please check the blue tick beside the ABP News Advertising Rates under the Media Options tab.
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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