News18 India is Network 18’s Hindi News channel that covers both national and international news. News18 India was launched in 2006 and is one of the leading Hindi-News channel today. News18 India has got the fourth-highest viewership among other Hindi News channels according to the BARC viewership data.

In order to view News18 India channel online, please click on the link provided below:
Link to News18 India's Live Channel

News18 India has a viewership of 82151 (in '000s) making it the number 4 channel in the Hindi-news genre. 

News18 India has a viewership share of 20% among the top 5 Hindi News Channels.

Organisations in the B2B and B2C sectors, E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on News18 India. This is mainly due to the audience profile of the channel and the reach News18 India has across the country.

Step 1: Select the Media Option, Ad length, Time Band, Number of Ads per day, Campaign Duration and Campaign Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

A Telecast Certificate is generated on the Letter Head of News18 India (Network 18) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

In addition to News18 India, you can explore the following media options-

Aaj Tak

India TV

Zee News

Other Hindi News channels

Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine the ad-rates?
A. The rates vary with the following factors-

• Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates during events like elections shoot-up, but will assure excellent reach.
• Volume- Larger the campaign size, greater the discounts.
• Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
• Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on News18 India. The rates are based on the time band you choose.

Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?

• Aston Bands- It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen when the programming content is being played. Aston bands grab the attention of the viewers as it’s featured during the programme.
• L-Bands- L-Band is an L-shaped graphical advertisement that occupies two-sides of the screen giving your brand a good exposure while the programming content is being played.
• Scroller- Text runs across the bottom of the TV screen. The minimum exposure is 50-60 times per day.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.

Q: What is the lead time for advertising on News18 India?

A. The lead time for advertising on News18 India is 1-day.