Media Ant

Advertising in Aaj Tak

Popular Options

Video Ad

Card Rate

₹ 690

Offer Rate

₹ 665

Premium Options

Aston Band

Card Rate

₹ 12,500

Offer Rate

₹ 9,200

L-Band

Card Rate

₹ 15,300

Offer Rate

₹ 12,235

Scroller

Card Rate

₹ 24,700

Offer Rate

₹ 21,050

Other Options

Packages

Packages

Card Rate

₹ 50,000

Offer Rate

₹ 46,550
**18% GST is applicable on the above rates

Language

Genre

Weekly Viewers (000s)
('000)

About Aaj Tak Advertising

Why advertise in Aaj Tak?

Aaj Tak is TV Today Network’s Hindi News channel that covers both national and international news. Aaj Tak was launched in 2001 and is the leading Hindi-News channel today. Aaj Tak has got the highest viewership among other Hindi News channels according to the BARC viewership data. Hence, Aaj Tak Advertising is one of the best options for reaching out to your target audience.

View Media

In order to view Aaj Tak channel online, please click on the link provided below:
Link to Aaj Tak's Live Channe

Facts and Figures of Aaj Tak

  • Aaj Tak has a viewership of 1,02,385 (in '000s) making it the number 1 channel in the Hindi-news genre. 
  • Aaj Tak has a viewership share of 25% among the top 5 Hindi News Channels.

List of Programmes on Aaj Tak

Programme NameTelecast Time
Dharm6:30 AM
Nonstop 1007:00 AM
News7:20 AM
Khabrein Superfast7:30 AM
Aapke Taare7:55 AM
10 Minute 50 Khabar8:15 AM
Nonstop 1008:30 AM
News8:50 AM
Khabrein Superfast9:00 AM
100 Shahar 100 Khabar9:25 AM
News9:40 AM
50 Minute 50 Khabar10:00 AM
News10:10 AM
Shatak Aajtak10:55 AM
Ek Aur Ak Gyaarah11:10 AM
News11:30 AM
10 Minute 50 Khabar12:00 PM
News12:10 PM
Vardaat12:30 PM
Viral Test1:00 PM
News2:00 PM
Saas, Bahu Aur Betiyan2:30 PM
Dharm3:30 PM
News3:55 PM
Dangal5:00 PM
Halla Bol6:00 PM
India 3607:00 PM
Seedhi Baat7:55 PM
News8:30 PM
Shatak Aajtak8:55 PM
Khabardar9:10 PM
Special Show10:00 PM
Kahani11:00 PM

Who should advertise on Aaj Tak?

Past Advertisers

AdvertiserCategory
CaterpillarHeavy Engineering
Comrade AppliancesConsumer Durables
SoomzoneE-Commerce
JMD Cargo ServicesLogistics
PatanjaliFMCG
HyundaiAutomobile
Birla TMTB2B
Nerolac PaintsB2B

Aaj Tak Advertising is apt for organisations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Aaj Tak. This is mainly due to the audience profile of the channel and the reach Aaj Tak has across the country.



Execution Process

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date. 


AttributesOptions
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

How do I know my ad has been placed?

A Telecast Certificate is generated on the Letter Head of Aaj Tak (TV Today Network) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.


Similar Media

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds. 

Q: What factors determine Aaj Tak Advertisement Rates?
A. Aaj Tak Advertisement Rates would vary with the following factors-
  • Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates during events like elections shoot-up, but will assure excellent reach.
  • Volume- Larger the campaign size, greater the discounts.
  • Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
  • Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on Aaj Tak. The rates are based on the time band you choose.
Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?
  • Aston Bands- It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen when the programming content is being played. Aston bands grab the attention of the viewers as it’s featured during the programme.
  • L-Bands- L-Band is an L-shaped graphical advertisement that occupies two-sides of the screen giving your brand a good exposure while the programming content is being played.
  • Scroller- Text runs across the bottom of the TV screen. The minimum exposure is 50-60 times per day.
Q: What is Mixed Time Band?
A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.

Q: What is the lead time for advertising on Aaj Tak?
A. The lead time for advertising on Aaj Tak is 1-day. 


Q: Why should I advertise on Aaj Tak through The Media Ant?

A. The Media Ant is the most trusted Aaj Tak Advertising Agency. Through our partnership of many years with Aaj Tak, we get the best-discounted rates for our clients and ensure hassle-free and on-time campaign execution. You can check the Aaj Tak Advertising Rates under the ‘MEDIA OPTIONS & PRICING’ tab or contact us by writing to Help@TheMediaAnt.Com. 


Why Advertising In Aaj Tak Works

Aaj Tak is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Aaj Tak Television stands head and shoulders above other media in driving business results.

Aaj Tak Advertising Has Unbeatable Scale And Reach

Aaj Tak is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Aaj Tak Ads Are Vital For Long-Term Success

Aaj Tak advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Aaj Tak channel's power. The effects of Aaj Tak Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Aaj Tak Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Aaj Tak Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Aaj Tak channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Aaj Tak Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!