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Advertising in Aaj Tak

Advertising in Aaj Tak

Advertising in Aaj Tak

977.8M

Monthly AMA

Hindi

Language

About Advertising in Aaj Tak

Aaj Tak AdvertisementAaj Tak Advertisement is showcased on the popular TV news channel, Aaj Tak. Aaj Tak Advertisement Rates will include video ads. Aston bands, L-bands, and more. According to BARC data, Aaj Tak has captured 25.4% of the news market share.Aaj Tak Advertisements are showcased across the channel during the content is displayed. Aaj Tak has recently jumped to become the number one in news channel viewership as per BARC data. With over 20.8 million daily average reach, Aaj Tak Advertisement will help companies in building brand recognition and showcasing their products or services. Aaj Tak Advertising RatesAaj Tak Advertisement Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Aaj Tak Advertising Rates are according to the total seconds of the ad’s airtime and the frequency of ads per day. Aaj Tak Advertising Rates will depend on the ad media option the client chooses, the total seconds of the ad’s airtime, and the frequency of ads per day. Each advertising ad option will include various options for Aaj Tak Advertisement like pre-roll and mid-roll ads and promotional videos. Aaj Tak Advertising Rates will depend on the media options that the advertisers. Our “Top Choice” section on “Advertising on Aaj Tak” will include all the television advertising media ad options the companies can choose from according to their requirements. Various ad options like Aston band ads, video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.You can check out discounted Aaj Tak Advertising Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.Aaj Tak Advertisement AgencyFor Aaj Tak Advertisement, The Media Ant is one of India’s leading television advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs. We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on top TV channels in India are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates possible to advertise on TV. Get the best rates to place your ad on any TV channel on The Media Ant.Advertisers can monitor their ad campaigns through our online monitoring dashboard on their mobile phones. Check the recent best rates to advertise your brand on various TV Channels in The Media Ant's television advertising planning tools. Go check out our ROAS Calculator to find your return on ad spend. You can contact us through Whatsapp, Phone, or Email to check the Aaj Tak Advertising Rates and various media options for Aaj Tak News Ads. The Media Ant contact details are available in the Contact Us section of our website.Who Does Aaj Tak Advertisement?Aaj Tak Advertisement is done by companies looking for a massive target audience to who they can display their products and services. Some top TV advertisers doing Aaj Tak News Ads include Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Procter & Gamble, GODREJ, and Cadbury’s India. Aaj Tak Advertisement is a good option for advertisers aiming for a nationwide reach. Some sectors that do Aaj Tak News Ads include the following:Consumer Durables: Recently, consumer durable companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes through Aaj Tak Advertisement. Women Products: Companies like Nykaa, and Johnson & Johnson have been doing Aaj Tak Advertisements for a long time. Recently around 22% of ad volumes were spent only on serial TV advertisements.Home Products: Home Products like Lizol, Unilever, and more have been doing Aaj Tak advertisements for a long time. After 2020, the ad volume for home products has increased exponentially to around 66%.E-commerce: Companies like Snapdeal, Flipkart, and more have used Aaj Tak Advertisement TV Advertising slots to market their products and services.FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done Aaj Tak Advertisement. With ad volume growth of over 22% in 2021, FMCG products have been dominating the market in recent years.Why Do Aaj Tak Advertisement?Aaj Tak Advertisement has strong viewership across the country, making it a good platform for advertisers to display their products and services. With over 20.8 average daily reach, Aaj Tak News Advertisements has been providing advertisers with to showcase their brands innovatively in hopes to build brand recognition.With 62% of its viewers from the urban population, Aaj Tak News Advertisements will target the elite premium population who would be good for advertisers to target. Who Are The Target Audiences for Aaj Tak Advertisement?With a massive 20.8 million daily average reach, Aaj Tak Advertisement will help target a large-scale audience. Through Aaj Tak News Ads, advertisers can use innovative ads to help with their brand recognition and display their products or services. Around 56% of viewers are males and 44% of viewers are females.Most viewers are of NCCS A socioeconomic status, i.e. 43% in total.Delhi leads with 15% percent of viewers being from the state.Around 62% of viewers are from urban areas. 

Key Insights

Prime Time

1700-2400

Monthly Cume Reach

211.8M

Metro Share (%)

23

Categories

News

Top Choice

Popular

Video Ad

Rack Rate

₹ 651 / Per Seconds

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium
Aston Band

Aston Band

Rack Rate

₹ 15,698 / Per Aston Band

TMA Offer

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Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.
Premium
L-Band

L-Band

Rack Rate

₹ 25,000 / Per L-Band

TMA Offer

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L-Bands are L-shaped ads that appear on the screen during a particular program for duration of 10-seconds. Choose the number of L-Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.
Premium

Scroller

Rack Rate

₹ 42,000 / Per Scroller

TMA Offer

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A strip with text regarding a brand runs at the bottom of the screen. Scrollers can be bought on per day basis, where exposure of 60-70 times can be assured per day. Choose the number of days, though the timeband would be Mixed as Scrollers appear all-day long.

Other Ad Options

Sample Image
Laptop Branding
Rack Rate
₹ 97,00,000 / Per Month
TMA Offer
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Program Integration
Program Integration
On Request
Teleshopping Options
Teleshopping Options
On Request
Headline Sponsorship
Headline Sponsorship
Rack Rate
₹ 18,11,250 / Per Day
TMA Offer
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The Media Ant

Media Demographics & Analytics

Top Advertisers

1
99Acres.Com
2
Action Campus Shoes
3
Aditya Birla Sunlife Mutual Fund
4
Airtel Xstream Fiber
5
Amazon Prime
6
Amazon Smbhav

User Reach & Demographics

Viewership in %

Gender Distribution

Male

Female

56

44

Viewership in %

Prime vs Non Prime

PT

NPT

59

41

Viewership

Age Distribution

in %


<21

26

22-30

13

31-40

14

41-50

18

51-60

15

61+

14

Viewership

Income - NCCS

in %


A

46

B

28

CDE

26

Viewership

Metros

in %


Delhi

13

Mumbai

8

Kolkata

1

Viewership

Urban vs Rural

in %


Urban

64

Rural

36

Viewership

Geo

in %


Uttar Pradesh, Uttarakhand

16

Maharashtra, Goa

17

Delhi

13

Madhya Pradesh, Chhattisgarh

10

Bihar, Jharkhand

9

Haryana, Himachal Pradesh, Jammu & Kashmir

9

Gujarat, Daman And Diu , Dadra And Nagar Haveli

8

Rajasthan

8

Punjab, Chandigarh

3

West Bengal

3

Odisha

2

Assam, North East ,Sikkim

2

Karnataka

1

Andhra Pradesh, Telangana

1

Tamil Nadu And Pondicherry

1


Aaj Tak Advertisement

Aaj Tak Advertisement is showcased on the popular TV news channel, Aaj Tak. Aaj Tak Advertisement Rates will include video ads. Aston bands, L-bands, and more. According to BARC data, Aaj Tak has captured 25.4% of the news market share.

Aaj Tak Advertisements are showcased across the channel during the content is displayed. Aaj Tak has recently jumped to become the number one in news channel viewership as per BARC data. 

With over 20.8 million daily average reach, Aaj Tak Advertisement will help companies in building brand recognition and showcasing their products or services. 

Aaj Tak Advertising Rates

Aaj Tak Advertisement Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Aaj Tak Advertising Rates are according to the total seconds of the ad’s airtime and the frequency of ads per day. 

Aaj Tak Advertising Rates will depend on the ad media option the client chooses, the total seconds of the ad’s airtime, and the frequency of ads per day. Each advertising ad option will include various options for Aaj Tak Advertisement like pre-roll and mid-roll ads and promotional videos. Aaj Tak Advertising Rates will depend on the media options that the advertisers. 

Our “Top Choice” section on “Advertising on Aaj Tak” will include all the television advertising media ad options the companies can choose from according to their requirements. Various ad options like Aston band ads, video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.

You can check out discounted Aaj Tak Advertising Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.

Aaj Tak Advertisement Agency

For Aaj Tak Advertisement, The Media Ant is one of India’s leading television advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. 

Our best rates for advertising on top TV channels in India are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates possible to advertise on TV. Get the best rates to place your ad on any TV channel on The Media Ant.

Advertisers can monitor their ad campaigns through our online monitoring dashboard on their mobile phones. Check the recent best rates to advertise your brand on various TV Channels in The Media Ant's television advertising planning tools. Go check out our ROAS Calculator to find your return on ad spend. 

You can contact us through Whatsapp, Phone, or Email to check the Aaj Tak Advertising Rates and various media options for Aaj Tak News Ads. The Media Ant contact details are available in the Contact Us section of our website.

Who Does Aaj Tak Advertisement?

Aaj Tak Advertisement is done by companies looking for a massive target audience to who they can display their products and services. Some top TV advertisers doing Aaj Tak News Ads include Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Procter & Gamble, GODREJ, and Cadbury’s India. 

Aaj Tak Advertisement is a good option for advertisers aiming for a nationwide reach. Some sectors that do Aaj Tak News Ads include the following:

  • Consumer Durables: Recently, consumer durable companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes through Aaj Tak Advertisement
  • Women Products: Companies like Nykaa, and Johnson & Johnson have been doing Aaj Tak Advertisements for a long time. Recently around 22% of ad volumes were spent only on serial TV advertisements.
  • Home Products: Home Products like Lizol, Unilever, and more have been doing Aaj Tak advertisements for a long time. After 2020, the ad volume for home products has increased exponentially to around 66%.
  • E-commerce: Companies like Snapdeal, Flipkart, and more have used Aaj Tak Advertisement TV Advertising slots to market their products and services.
  • FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done Aaj Tak Advertisement. With ad volume growth of over 22% in 2021, FMCG products have been dominating the market in recent years.

Why Do Aaj Tak Advertisement?

Aaj Tak Advertisement has strong viewership across the country, making it a good platform for advertisers to display their products and services. With over 20.8 average daily reach, Aaj Tak News Advertisements has been providing advertisers with to showcase their brands innovatively in hopes to build brand recognition.

With 62% of its viewers from the urban population, Aaj Tak News Advertisements will target the elite premium population who would be good for advertisers to target. 

Who Are The Target Audiences for Aaj Tak Advertisement?

With a massive 20.8 million daily average reach, Aaj Tak Advertisement will help target a large-scale audience. Through Aaj Tak News Ads, advertisers can use innovative ads to help with their brand recognition and display their products or services. 

  • Around 56% of viewers are males and 44% of viewers are females.
  • Most viewers are of NCCS A socioeconomic status, i.e. 43% in total.
  • Delhi leads with 15% percent of viewers being from the state.
  • Around 62% of viewers are from urban areas. 

Other Media Facts

Popular Programs List for Aaj Tak Advertisement

S.No.Shows
1Hindi News: Hallabol
2Khabardar
3Dustak
4Non Stop 100 + Vishesh
5Non Stop 50
6Aajtak News
7Hindi News: Special Report
8World Class Travel
9World Class Travel
10Piff
11Aajtak News
12Aajtak Special
13Saas Bahu Aur Betiyan
14Hindi News: Dharm
15Hindi News: Dangal
16Hindi News: Desh Tak
17Hindi News: Khel
18Hindi News: Special Report
19Vishesh

Past Advertisers

AdvertiserCategory
Cadbury, Odonil, Surf Excel, Horlicks, Complan, ColgateFMCG
Toyota, HyundaiAutomobile
VivoElectronics
Shen YunEntertainment
Birla TMT, Nerolac PaintsB2B
CaterpillarHeavy Engineering
SoomzoneE-Commerce
JMD Cargo ServicesLogistics
Namma Homeopathy, ThyrocareHealthcare

Past Execution Videos

Click here to view the videos of campaigns executed in the past.

Top 10 Television Advertisers for Aaj Tak Advertisement between Jan-Mar 2022

Serial No.Advertisers
1K P Pan Foods Pvt Ltd
2Dollar Industries Ltd
3Oasis Distilleries Ltd
4Lux Industries Ltd
5Ashok & Co (P) Ltd
6Surya Food And Agro Pvt Ltd
7J G Hosiery (P) Ltd
8Amazon Online India Pvt Ltd
9Sobek Auto India Pvt Ltd
10Berger Paints

Guidelines for Aaj Tak Advertisement Artwork

ParticularsSpecifications
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz

Aaj Tak TV Advertisement: Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Aaj Tak TV Advertisement: Proof of Execution

  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
  • Telecast Certificate: at the end of the campaign, the TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.
Aaj Tak - Viewership as on September'20
Channel NameGenreViewership (in MN)
Aaj TakHindi News6,891,943

Aaj Tak News Ads Rates

You will get the rate for advertising in Aaj Tak in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Aaj Tak is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Aaj Tak will come to Rs 300 X 10 = Rs 3,000.

Aaj Tak Advertisement varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time.

Ad Rates for Prime Time in Aaj Tak and Super Prime Time in Aaj Tak is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to Select the right Agency for Aaj Tak News Ads?

Media agencies can play a critical role if you are planning to advertise in Aaj Tak. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if the advertising in Aaj Tak is right for your brand. The agency uses BARC data to decide the TG and Aaj Tak viewer profile matches.

Once you have decided to go ahead with advertising in Aaj Tak, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach.

Various such variables can be tackled by the media agency while buying ad space in Aaj Tak. The last role of the TV ad buying agency is to ensure that the ad is played on Aaj Tak and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Aaj Tak provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Do Aaj Tak Advertisement?

The rate to advertise in Aaj Tak is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Aaj Tak a critical part of any Television campaign. Aaj Tak News Ads Rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly.

Aaj Tak has popular programs and TV anchors. Because of this, the engagement of viewers is very high with the channel. Aaj Tak is also supported through its online portal Aaj Tak Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Aaj Tak at the lowest rate.

S. No.FactorsApplicability
1FrequencyYes
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceNo
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

How does Aaj Tak Advertisement Work?

Aaj Tak Advertisement is played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selecting Aaj Tak News Ads during the content. A few of the popular advertising options on Aaj Tak News Ads are:

  • Video Ads: Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5.
  • L-Bands: Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.
  • Brand Integration: These are custom media options and are created basis your advertising budget and the objective

How Does Aaj Tak News Ads Pricing Works?

  • Rates depend on the creative length, time band selected, and duration of the campaign
  • Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning

To do Aaj Tak News Ads you can follow the following steps

  • Get rates for Aaj Tak News Ads on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.
  • Select the ad type that suits your budget, creativity, and objective. Aaj Tak News Ads include video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.
  • Other factors that need to be decided for Aaj Tak News Ads are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
  • We will check the ad space availability on Aaj Tak News Ads and other privileges like discounts, depending on the time of booking
  • Submit the artwork and make the payment for Aaj Tak News Ads.
AttributesOptions
Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day38415
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy
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