Advertising in Aaj Tak
Popular Options

Video Ad

Per Day

Card Rate

₹ 850

Offer Rate

₹ 700
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 19,950

Offer Rate

₹ 17,500

L-Band

Per L-Band

Card Rate

₹ 45,700

Offer Rate

₹ 29,000

Scroller

Per Day

Card Rate

₹ 42,000

Offer Rate

₹ 35,000
Other Media
Reference Image- Laptop Branding

Laptop Branding

Per Month

Card Rate

₹ 97,00,000

Offer Rate

₹ 82,36,000
**18% GST is applicable on the above rates

Language

Hindi

Genre

Current Affairs and News

Weekly Viewers (000s)
('000)

177,058

About Aaj Tak Advertising

Why advertise in Aaj Tak?

Aaj Tak is TV Today Network’s Hindi News channel that covers both national and international news. Aaj Tak was launched in 2001 and is the leading Hindi-News channel today. Aaj Tak has got the highest viewership among other Hindi News channels according to the BARC viewership data. Hence, Aaj Tak Advertising is one of the best options for reaching out to your target audience.

View Media

In order to view Aaj Tak channel online, please click on the link provided below:
Link to Aaj Tak's Live Channe

Facts and Figures of Aaj Tak
  • Aaj Tak has a viewership share of 25% among the top 5 Hindi News Channels.

Who should advertise on Aaj Tak

Past Advertisers
CategoryAdvertiser
FMCGCadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate
AutomobileToyota, Hyundai
ElectronicsVivo
EntertainmentShen Yun
B2BBirla TMT, Nerolac Paints
Heavy EngineeringCaterpillar
E-CommerceSoomzone
LogisticsJMD Cargo Services
HealthcareNamma Homeopathy

 Aaj Tak Advertising is apt for organizations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on  Aaj Tak . This is mainly due to the audience profile of the channel and the reach  Aaj Tak has.

Execution Process and Media Specifications

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com

AttributesOptions
Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day3/4/5
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: Submit the artwork and make the payment


Commercial Specifications of Aaj Tak
ParticularsSpecifications
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720x576 pixels
Frame Rate25 frames per second
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.


Q: What factors determine the ad-rates?


A. The rates vary with the following factors-

Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows.
Volume- Larger the campaign size, greater the discounts.
Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
Time Band- Viewership varies across the day. The rates are based on the time band you choose.

Q: What are Aston bands? How will they add value to my brand?

Aston Bands-It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen when the programming content is being played. Aston bands grab the attention of the viewers as it’s featured during the programme watched by millions.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 7 AM- 11 PM pre-defined by the channel.

Q: What is the lead time for advertising on Aaj Tak?

A. The lead time for advertising on Aaj Tak is 2-days.

Why Advertising In Aaj Tak Works

Aaj Tak is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Aaj Tak Television stands head and shoulders above other media in driving business results.


Aaj Tak Advertising Has Unbeatable Scale And Reach
Aaj Tak is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Aaj Tak Ads Are Vital For Long-Term Success

Aaj Tak advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Aaj Tak channel's power. The effects of Aaj Tak Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Aaj Tak Campaign Cost
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Aaj Tak Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Aaj Tak channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

Seasonality-
costs vary by month (summer tends to be cheaper than autumn for example)
Advertiser demand - If there is a high demand for Aaj Tak Television advertising in the marketplace, you will pay more
Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly 
Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

The Media Ant- Aaj Tak TV Advertising Agency

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India's enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Why Advertising In Aaj Tak Works

Aaj Tak is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Aaj Tak Television stands head and shoulders above other media in driving business results.

Aaj Tak Advertising Has Unbeatable Scale And Reach

Aaj Tak is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Aaj Tak Ads Are Vital For Long-Term Success

Aaj Tak advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Aaj Tak channel's power. The effects of Aaj Tak Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Aaj Tak Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Aaj Tak Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Aaj Tak channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Aaj Tak Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


Loading