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Advertising in Zee News

Advertising in Zee News

Advertising in Zee News

342M

Monthly AMA

Hindi

Language

About Advertising in Zee News

Zee News is one of the leading Hindi News channels launched in 1999. With an overall 342M monthly, AMA Zee News covers various news categories. Zee News Ads will help companies to place their ads in new and innovative ways. Advertising on Zee News will help the companies showcase their brand through different media options including Video Ad, Aston Band, L Band, and more. Place Your Zee News Advertisement Now!

Key Insights

Prime Time

18:00-24:00

Monthly Cume Reach

169.5M

Metro Share (%)

22

Categories

News

Top Choice

Popular

Video Ad

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

Rack Rate

₹ 460 / Per Second


TMA Offer

₹ 440 / Per Second

Premium
L-Band

L-Band

L-Bands are L-shaped ads that appear on the screen during a particular program for duration of 10-seconds. Choose the number of L-Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.

Rack Rate

₹ 9,660 / Per L-Band


TMA Offer

₹ 8,400 / Per L-Band

Other Ad Options

Aston Band
Aston Band

Rack Rate

₹ 7,849 / Per Aston Band


TMA Offer

₹ 6,825 / Per Aston Band

Sample Image
Logo Bug

Rack Rate

₹ 8,00,000 / Per Day


TMA Offer

₹ 6,00,000 / Per Day

Associate sponsor
Associate Sponsorship

Rack Rate

₹ 8,00,000 /


TMA Offer

₹ 6,00,000 /

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers for the month of August 2022- Source BARC

1
GovtOf Delhi
2
Watcho
3
GovtOf Gujarat
4
GovtOf Uttar Pradesh
5
PatanjaliRange Of Products
6
Rummycircle.Com

User Reach & Demographics

Viewership in %

Gender Distribution

Male

Female

56

44

Viewership in %

Prime vs Non Prime

PT

NPT

77

23

Viewership

Age Distribution

in %


<21

30

22-30

14

31-40

15

41-50

18

51-60

12

61+

11

Viewership

Income - NCCS

in %


A

40

B

26

CDE

34

Viewership

Metro Cities

in %


Delhi

13

Mumbai

7

Kolkata

2

Hyderabad

1

Viewership

Urban vs Rural

in %


Urban

64

Rural

36

Viewership

Geo

in %


Maharashtra, Goa

16

Uttar Pradesh ,Uttarakhand

14

Delhi

13

Bihar, Jharkhand

10

Madhya Pradesh, Chhattisgarh

10

Haryana, Himachal Pradesh, Jammu & Kashmir

9

Gujarat, Daman And Diu , Dadra And Nagar Haveli

8

Rajasthan

6

West Bengal

4

Assam, North East ,Sikkim

3

Punjab, Chandigarh

3

Odisha

1

Andhra Pradesh, Telangana

1

Karnataka

1


Media in 60 words

Zee News is one of the leading Hindi News channels launched in 1999. With an overall 342M monthly, AMA Zee News covers various news categories. Zee News Ads will help companies to place their ads in new and innovative ways. Advertising on Zee News will help the companies showcase their brand through different media options including Video Ad, Aston Band, L Band, and more. Place Your Zee News Advertisement Now!




Reach

The total number of impressions for Zee News 92,257is (Week ending 2nd of April 2021)

S. No.FactorsApplicability
1FrequencyYes
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceNo
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

Other Media Facts

List of popular programmes in Zee News 

S.No.Shows
1News Bulletin
2Patanjali
3Desh Bhar 50 Khabar
4Zee Special
5Morning Zee
6Super Fast Zee
7Top 25/ Morning Zee
8Morning Zee Special
9Zee Top 50
10Daily News & Analysis
1110 Baje ki Behas
12Top 10/ Zee Special
13Top 25/ Zee Special
14Top 10 Viral/ News Camera Action
15Bollywood Breaking 20-20
16Top 10 Viral/ News for Hearing Impared
17Taal Thok Ke
18Taal Thok Ke Special Edition
19Naye Bharat Ka 2020
20Deshhit
21Nonstop News

Performance Data

Not available

Past Advertisers

AdvertiserCategory
Cadbury, Odonil, Surf Excel, Horlicks, Complan, ColgateFMCG
Toyota, HyundaiAutomobile
VivoElectronics
Shen YunEntertainment
Birla TMT, Nerolac PaintsB2B
CaterpillarHeavy Engineering
SoomzoneE-Commerce
JMD Cargo ServicesLogistics
Namma Homeopathy, ThyrocareHealthcare

Videos of Past Execution

Click here to view the videos of campaigns executed in the past.

Top 10 Television Advertisers for Zee News between Jan-Mar 2022

Serial No.Advertisers
1Emami Limited
2K P Pan Foods Pvt Ltd
3Amazon Online India Pvt Ltd
4Lux Industries Ltd
5Maruti Suzuki India Ltd
6Life Insurance Corp Of India
7Godrej Consumer Products Ltd
8Trimurti Fragrances (P) Ltd
9Ghv Advanced Care Pvt Ltd
10Sobek Auto India Pvt Ltd

View Media Live

Before you reach out to an agency to get the best rate to advertise on Zee News, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on Zee News as the advertising rate on Zee News like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here

Artwork Related

Guidelines for Artwork

ParticularsSpecifications
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Proof of Execution

  • Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
  • Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.

Other Information

Rates for Advertising in Zee News  

You will get the rate for advertising in Zee News in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Zee News is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Zee News will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Zee News varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Zee News and Super Prime Time in Zee News is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.


How to select the right Agency for advertising in ZEE News?

Media Agency can play a critical role if you are planning to advertise in Zee News. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Zee News is right for your brand. The agency uses BARC data to decide the TG and Zee News viewer profile matches. Once you have decided to go ahead with advertising in Zee News, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Zee News. The last role of the TV ad buying agency is to ensure that the ad is played on Zee News and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Zee News provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.


Why Advertise in Zee News?

The rate to advertise in Zee News is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Zee News a critical part of any Television campaign. Zee News advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Zee News has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Zee News is also supported through its online portal Zee News Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Zee News at the lowest rate.


Who should advertise in Zee News?

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in Zee News can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use Zee News advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on Zee News are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.

S. No.FactorsApplicability
1FrequencyYes
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceNo
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

How does Advertising in Zee News Works?
Ads in Zee News are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on Zee News are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.


How Pricing Works?

  • Rates depend on the creative length, time band selected and duration of the campaign
  • ​Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning

Execution steps/Execution Process Flow

To advertise in Zee News you can follow the following steps

1. Get rates for advertising in Zee News on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. Zee News offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration, and Start Date

4. We will check the ad space availability on Zee News and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on Zee News

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on Zee News.

AttributesOptions
Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day38415
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy

Who Are We?

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!

Zee News Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Zee News Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know Zee News Advertising Rates 2022. You can find the updated Zee News Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

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